Options
Radio Yorkshire Question
Jonathan1990
Posts: 1,520
Forum Member
✭✭✭
North Yorkshire can get it with their multiplex. I read on DAB essembles worldwide that it's not on the Leeds or Sheffield multiplexes although I think the studio is based in Leeds. I know the old Yorkshire Radio was based in Leeds. This one could be based in York. I heard the advert telling people to rescan so I'm just wondering if West Yorkshire and South Yorkshire can get the station now.
0
Comments
They might but Leeds and South Yorkshire will be way more expensive than N Yorks and Bradford/Hudds. Just how much is Uncle Ken willing to shell out?
They have to listen online. Given that the majority of sports talk on the station is about Leeds United they'll have to hope capacity on the Leeds mux becomes available. Bauer will charge though, any station that threatens to cannibalise their own brands best have deep pockets. Ken may have to downsize his yacht.
I wouldn't be surprised if he pays the money. He has spent thousands of pounds on sports rights. The phone calls between the studio and Monaco must be expensive, especially for that hour of Ken Bates on thursdays.
http://www.muxco.com/service-providers/
Just in this case Global booked the spare space on the 2 Bauer local muxes before Radio Yorkshire, if Heat and Kisstory leave in 2016 for D2 then Radio Yorkshire should be able to get the space at the ratecard price.
It'll be at least £80k a year. A lot of money for a station with little revenue coming in especially when they're paying for the other two muxes as well.
No doubt the station will have to boost revenue to stay on local DAB.
With no chance of FM, other options are to try for one of the wider area AM licences perhaps being advertised at the end of the year, but AM listening is declining and Radio Dales still have not gone on AM. http://radiotoday.co.uk/2013/11/yorkshire-dales-radio-team-to-make-return/
From http://radiotoday.co.uk/2015/06/radio-yorkshire-to-lose-dab-coverage-in-leeds/ By this must mean the low cost DAB minimuxes for Leeds coverage, rather than wait till space is free on other muxes, which for a station like Radio Yorkshire will be more cost effective.