Will The X Factor produce a star this series?
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After last years abysmal series imo (excluding Tamera if she gets anywhere), will there be any huge talent or stars in this series? With Simon back on board I think that it could pick back up a lot as he clearly knows how to produce and create stars. However other than that, has the talent pool run dry?
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It depends on who they go for. And maybe more importantly, how seriously they take it. We want to see artists singing modern songs not I Will Always Love You and Over the Rainbow.
I still think the it's only young female singers who have any chance of some success and you know what the public think to the thought of someone in that category winning.
Cowell and Cheryl will be better at steering the acts closer to what might be a success though
I hope that doesn't mean the talent is poor though, although reading the Contestant Spoiler thread a lot do seem to be returnees/existing talent - so nothing fresh, someone new and amazing - hope I am super-wrong though!
Depends on what you consider a star and what Scowell's agenda is for this year. There has been some great raw talent on the show - Scowell hasn't got a clue what to do with it when it wins at times though. I agree he knows how to create stars. The stars he has made out of the talentless ones has proven that. Only clever promotion in that scenario. I assume Scowell employs talented marketers.
It's trickier than it would have been a few years ago because the teen fodder market is pretty saturated atm. Of course there's space if you find a better version of something already happening, but there aren't a lot of huge gaps, particularly as 1D don't seem to have really started fading and 5SOS seem to be filling the "play actual instruments" niche. And teen stars is what the show specializes in; if you have a strong enough artistic direction and enough talent to make it in the broader pop market, you probably skip the show. The most common exceptions are girls who grew up watching the show, which is why that category always seems to be the most loaded with talent by far.
I also wonder about the future of the show when it increasingly looks like the way to go is build up viral buzz over a couple of years online. (Though maybe that's more true in the US, where the whole reality singing show format really dropped hard this year.)
Having a baby soon
I agree; this series will be (or will try to be) pulling out all the stops to get audience appeal and rescue 'The X Factor' as a brand that people will like.
Having Simon back will only serve to make Cheryl look better. Simon will probably go out of his way to be the 'villain' of the series and also pick fights with Louis so that Cheryl will look better and be the show's anchor in comparison.
In fact Mel B was probably chosen for precisely this reason too; to be horrible and make Cheryl look better. People only turned on Cheryl properly back in the day when Dannii's popularity surged and she seemed a much nicer person and Cheryl seemed a bit fake in comparison.
I also think Mel and Simon both being mean to the early audition acts will make either of them look less like 'the bully' because it'll split the meanness across them both. Mel really does seem to have been a smart choice in terms of 'casting' the show.