Will future Lumia smartphones be branded Microsoft or Nokia?
Satellite John
Posts: 1,881 Forum Member
✭✭✭
I have been googling this and can't seem to quite find a definitive answer: after the Microsoft deal to buy Nokia completes, will the Lumia smartphones be branded Microsoft or Nokia?
Thanks for any replies.
Thanks for any replies.
0
Comments
I also believe they are going to faze out the lumia branding too.
Nokia (NSN) is allowed to make their own phones again from 2015 onwards and there is a good chance they may start making Android phones. There is no guarantee those Nokia phones, if they do come about, will be any good because the whole current phones business of Nokia has been bought by Microsoft.
You can always recruit/poach talent. I think the Nokia name, along with clever marketing ('We're back' sort of thing) and adopting Android, would probably work pretty well. Nokia still has a strong brand.
Of course, come 2015, the Android platform will have gone through a series of changes - some for good and some not, namely Google wanting to take more control of the platform, but I still think if anyone can get back in the game, it will be Nokia.
Those who might have left Nokia and got an iPhone or Android device, not favouring Windows Phone, will probably have fond memories of Nokia phones - so I think people would give them a fair crack of the whip. That means it's not going to be hard to attract customers - the issue will be giving people something decent to buy.
Microsoft is getting around 25-30,000 employees from Nokia across the range of product R&D, marketing, logistics, sales, manufacturing operations etc etc. Unless there is a mass exodus the moment Lumia is formally under the Microsoft umbrella, Nokia will be producing something with a comparatively skeleton operation. It will end up more like the Jolla operation. More likely to see them invest their money into mobile services like Here. Hardware always ultimately gets commoditised and we're reaching that point with smartphones.
what wouldn't surprise me is if Lumia becomes the "brand"/Manufacturer (ie replacing "Nokia" for Windows Phone devices from Nokia. Lumia is anyway the recognisable WP brand. And, using the Lumia name might be better than using the MS name.
I wonder if the rumours are true that Sony might make a Windows Phone?
http://www.theinquirer.net/inquirer/news/2341621/rip-nokia-windows-phone-maker-becomes-microsoft-mobile-as-eur544bn-deal-closes
Microsoft Mobile is just what the actual division of Microsoft is known as - what MS decide to call the phones we don't know yet.
Will be interesting to see if Nokia themselves bring out any phones next year although I think they are more likely not to now and become more like Ericsson.
Yeah this is correct as far as I understand it. They do have a license to use the Nokia name but only on Asha phones.
It should be Nokia branded .
It should be the latest Android version .
It should have class leading specs .
But it won't .
that's a very dumb thing to say.
They should stick with the Lumia name since people have already heard about it from previous and existing adverts. It's better to build on that than start from the beginning with a new name unknown to most people besides those who follow tech news.
Yes that's exactly what I'm saying .
I could see this working with a forked version of Android as in the Nokia X. Of course Microsoft are never going to sell a device running Google services and that is what we want.
Windows Phone is actually not that bad and 8.1 has fixed lots of issues and has delayed my return to Android until the summer. It is a good os for those who are not technically capable, like my sister. It isn't for me but I am pleased I have tried it. I have seen there is space in the market for two good mobile operating systems, Android and Windows Phone. I can't see anyone else catching up for quite some time.
And I think the 2nd is 'too open' so there would likely be too much a need to continually innovate/compete to gain repeat business.
I agree they should keep the Nokia brand.
If they're complaining a well known, simple, two-syllable name "doesn't roll off the tongue" I wonder what on earth they have in mind... "Microsoft" doesn't exactly roll off the tongue any easier than "Nokia".
On a related note, most of the biggest brands in the world have two syllable names.
I still think Microsoft Lumia