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The impending death of traditional TV?
ds_reader
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It seems SVOD is not replacing broadcast TV!
http://www.barb.co.uk/tv-landscape-reports/netflix-taking-over/
The picture we glean from the Establishment Survey does not support the more evangelical rhetoric about the evolution of SVOD heralding the end to mainstream TV as we know it.
http://www.barb.co.uk/tv-landscape-reports/netflix-taking-over/
The picture we glean from the Establishment Survey does not support the more evangelical rhetoric about the evolution of SVOD heralding the end to mainstream TV as we know it.
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It was so important that a lot of people don't have antennas anymore, and broadcasters aren't too bothered about transmitter coverage because most people are on cable. The US doesn't have a Freesat-like system for people who are out of coverage. You have to pay the American versions of Sky for even the most basic service.
Obviously here in the UK we have broadcaster-supported free to air platforms on terrestrial and satellite, so cancelling Sky or Virgin is very easy and practical, and services like iPlayer really only need to do catch up, not live broadcasting
It probably also helps that big ISPs like Talktalk and BT basically throw Freeview boxes at you for joining their internet service, so people may be more likely to use those boxes for live TV too
He said in the UK only 54% have subscription services while in the States it’s 83%
He claims only 20% (5m) of homes have Netflix of those two thirds are TV subscribers, the least likely to take Netflix are those with just Freeview or have no TV.
Netflix has transferred the lives of those who have it but they average only 36 minutes a day on Netflix compared to over 3 hours watching conventional television.
On content he said UK Netflix subscribers pay more for less than those in America because he claims much of its American content is restricted in the UK.
Of course there are people that will have largely replaced linear viewing with on demand viewing, but those people are in the minority and certainly are indicative of the viewing habits of the general public.
As mike65 alluded to above,it is more a case of people that watch more on demand content wishing it were true, rather than it being an actuality.