Andy Murray's new logo...What were they thinking?!

Kapellmeister · 15/01/15 - 22:41

As soon as I saw it I thought 'the SS symbol combined with a Nazi swastika'. And judging from the comments, I'm not alone.

http://www.theguardian.com/sport/2015/jan/15/andy-murray-new-logo-fans-marketing

Skrillex meets Waffen SS in a gay bondage nightclub.

SSey much?

Totalitarian tennis is a thing now?

Oooh....when I first saw it on the Guardian landing page I thought the article was going to be about a new far right group. It sort of looks a bit, well...aryan?

Do you like it?

Madridista23 · 15/01/15 - 22:49

Kapellmeister wrote: »

As soon as I saw it I thought 'the SS symbol combined with a Nazi swastika'. And judging from the comments, I'm not alone.

http://www.theguardian.com/sport/2015/jan/15/andy-murray-new-logo-fans-marketing

Do you like it?

Try looking beyond what appears to be the obvious....... :cool:

jenzie · 15/01/15 - 22:51

it's simply a slanted DIGITAL font .....

oh, i can't say slanted can it .....

idiots

QT 3.14 · 15/01/15 - 23:08

It does look like something that wouldn't be out of place on the collar badge of a nice black Hugo Boss uniform.

AnKah · 15/01/15 - 23:30

It's alright, but, as much as I hate the arrogant prick, I think Roger Federer's is the best

Kapellmeister · 15/01/15 - 23:31

QT 3.14 wrote: »

It does look like something that wouldn't be out of place on the collar badge of a nice black Hugo Boss uniform.

Hahah

Arcana · 15/01/15 - 23:51

It's one of those tricky ones where at first it's slanting away from you but if you keep looking at it it starts to slant towards you (or vice-versa).

hunter23 · 16/01/15 - 00:09

Looks alright

Bluescope · 16/01/15 - 00:21

Sorry I cannot be the only one wondering why he needs a logo ? Is this the in thing ? I am behind a bit on the old twitter and facebook stuff now I find out we should all be creating personal logo's.

BTW yes it does look a hell of a lot like the SS death squad badge. Andy if you win this year just be very careful how you wave to the queen. Oh tho actually she is german so maybe you will get away with it.

dee123 · 16/01/15 - 00:23

Why does someone so useless need a logo? He's not exactly Jordan or Beckham.

Super Frog · 16/01/15 - 00:24

Couple more lines and you could play noughts and crosses.

skp20040 · 16/01/15 - 00:24

It is black and has letters , it does not immediately shout Nazi at me at first glance it looks like 77 with a T that has fallen over.

https://uk.images.search.yahoo.com/search/images;_ylt=Az_6xdcPWrhUFSYA9hJNBQx.;_ylu=X3oDMTBsZ29xY3ZzBHNlYwNzZWFyY2gEc2xrA2J1dHRvbg--;_ylc=X1MDMjExNDcxNzAwNQRfcgMyBGJjawNhbGVhMXMxYTdwMWtzJTI2YiUzRDQlMjZkJTNEZDNQZGlEaHBZRUkza0tiWHAyM2FsQVpKUENRLSUyNnMlM0Q2YyUyNmklM0Q1VU1lV2lGdnYwd3BCQ3Fzb2wwbgRmcgN5ZnAtdC05MDMtcwRncHJpZANIel92NDNOMlRKS3hfRDNuTldyNDZBBG10ZXN0aWQDbnVsbARuX3N1Z2cDNQRvcmlnaW4DdWsuaW1hZ2VzLnNlYXJjaC55YWhvby5jb20EcG9zAzAEcHFzdHIDBHBxc3RybAMEcXN0cmwDNwRxdWVyeQNzcyBiYWRnBHRfc3RtcAMxNDIxMzY3ODIyBHZ0ZXN0aWQDbnVsbA--?gprid=Hz_v43N2TJKx_D3nNWr46A&pvid=Fv72qjcyLjOquUHgVHyGnAZ3MjEzLgAAAAD8MXDD&p=ss+badg&fr=yfp-t-903-s&fr2=sb-top-uk.images.search.yahoo.com&ei=UTF-8&n=60&x=wrt

[Deleted User] · 16/01/15 - 00:27

Nowt to do with me.

alfamale · 16/01/15 - 00:28

I think the lesson there is never sign up Simon Fuller to be your manager as he'll make a complete d*ck of you whilst telling you its all about your brand and what a global superstar beyond your own sport you can be. Especially as Murray doesn't seem to enjoy the limelight in the same way Fullers other client Beckham does (doing adverts in his tiny pants)

gold2040 · 16/01/15 - 00:38

Bluescope wrote: »

Sorry I cannot be the only one wondering why he needs a logo ?

Merch

BelfastGuy125 · 16/01/15 - 00:40

The Nazi's were dicks but they certainly had cool symbols and lovely uniforms.

As for the Andy Murray logo, yes it does look like it could be on the side of a Luftwaffe squadron plane.

ohglobbits · 16/01/15 - 00:43

Why did they extend the bar of the A. Makes it look like the Windows symbol or a 3D slanting english flag.

Serial Lurker · 16/01/15 - 00:45

skp20040 wrote: »

It is black and has letters , it does not immediately shout Nazi at me at first glance it looks like 77 with a T that has fallen over.

https://uk.images.search.yahoo.com/search/images;_ylt=Az_6xdcPWrhUFSYA9hJNBQx.;_ylu=X3oDMTBsZ29xY3ZzBHNlYwNzZWFyY2gEc2xrA2J1dHRvbg--;_ylc=X1MDMjExNDcxNzAwNQRfcgMyBGJjawNhbGVhMXMxYTdwMWtzJTI2YiUzRDQlMjZkJTNEZDNQZGlEaHBZRUkza0tiWHAyM2FsQVpKUENRLSUyNnMlM0Q2YyUyNmklM0Q1VU1lV2lGdnYwd3BCQ3Fzb2wwbgRmcgN5ZnAtdC05MDMtcwRncHJpZANIel92NDNOMlRKS3hfRDNuTldyNDZBBG10ZXN0aWQDbnVsbARuX3N1Z2cDNQRvcmlnaW4DdWsuaW1hZ2VzLnNlYXJjaC55YWhvby5jb20EcG9zAzAEcHFzdHIDBHBxc3RybAMEcXN0cmwDNwRxdWVyeQNzcyBiYWRnBHRfc3RtcAMxNDIxMzY3ODIyBHZ0ZXN0aWQDbnVsbA--?gprid=Hz_v43N2TJKx_D3nNWr46A&pvid=Fv72qjcyLjOquUHgVHyGnAZ3MjEzLgAAAAD8MXDD&p=ss+badg&fr=yfp-t-903-s&fr2=sb-top-uk.images.search.yahoo.com&ei=UTF-8&n=60&x=wrt

It has that jagged italic look that is the rage with unashamed fascists. And now that you mention it, 77 is only 11 away from 88 :kitty:

Fried Kickin · 16/01/15 - 00:47

Looks lame and takes too long to decipher to actually be of any use.
Did he pay for that? :eek:

gregrichards · 16/01/15 - 01:26

Terrible sack the graphic designer.

CravenHaven · 16/01/15 - 02:11

It's a secret message from the illuminati. Great fans of the slightly too perfect Federer by the way.

[Deleted User] · 16/01/15 - 07:34

Bluescope wrote: »

Sorry I cannot be the only one wondering why he needs a logo ? Is this the in thing ? .

In fact he's a bit late in getting a Merchandising tag. Nadal, Federer, Djokovic, Roddick and both Williams sisters have done it before him.

There again, the concept is not new. Fred Perry had/has one

[Deleted User] · 16/01/15 - 08:00

It does look very third reich.

elliecat · 16/01/15 - 08:15

alfamale wrote: »

I think the lesson there is never sign up Simon Fuller to be your manager as he'll make a complete d*ck of you whilst telling you its all about your brand and what a global superstar beyond your own sport you can be. Especially as Murray doesn't seem to enjoy the limelight in the same way Fullers other client Beckham does (doing adverts in his tiny pants)

Ah but his fiancé can get nice frocks courtesy of old spice to wear at Wimbledon. It's win win really. She gets a free frock, old spice gets free publicity and tickets to the final where she can preen and pose and look bored till her hearts content.

Mudbox · 16/01/15 - 09:25

what about this?:
http://postimg.org/image/6kbcmk6y5/

annette kurten · 16/01/15 - 09:33

why does he need a logo when he has a perfectly good name?

Hey there!

Quick Links

Andy Murray's new logo...What were they thinking?!

Comments