Looks like DS made a typo with that Cameron interview rating as MG is reporting 1.8m. I did think the share looked a little high. Clegg's interview managed to do slightly better on Monday with just over 2m and a similar share.
Meanwhile overall on launch night Spike averaged a 0.67% share of the viewing, putting it ahead of the likes of Sky Living (0.66%), Drama (0.6%), ITV Be (0.44%) and Sky Atlantic (0.33%).
Good to see Broadcast are reporting on how Sky have reduced Living to a shadow of it's former self when in the hands of Virgin:
The decision to row back from original commissions on Sky Living is a result of the channel struggling to find its identity under Sky ownership, according to executives close to the channel.
The broadcaster revealed last week that it was shifting Living’s commissioning budget to Sky 1 and focusing the female-skewing channel on acquisitions.
The move resulted in the departure of channel director Antonia Hurford-Jones. She has overseen Sky Living since 2012, following the departure of Jane
Johnson, who struggled to make her mark in television after joining from The Sun. Sky On Demand editorial director Julia Barry will now lead Sky Living.
Broadcast understands that Sky felt the Living brand had become too broad and its identity too messy. The broadcaster is keen for its channels to have clear delineation and serve distinct markets, which Living’s mix of US drama and home-grown factual entertainment had ceased to do.
This view was echoed by a former Living executive, who claimed the channel had lost its way after Sky acquired Virgin Media’s portfolio of channels for £160m in 2010.
“It used to be a glossy, fun, female-skewing channel, but that got rather diluted and there was no clear idea what it stood for either as a producer or viewer. They lost the understanding of what it was all about,” the source said.
The executive added that in the multichannel world, it is vital to have a clear proposition, and offering too broad a range of programming risks losing viewers to more mainstream channels.
“You can’t be a department store offering something for all people,” the source said. “You are either a hardware shop or a hairdressers.”
The lack of clarity was an issue identified by Sky executives at the Broad cast Commissioning and Funding Forum last July.
At the event, head of non-scripted content Celia Taylor said producers continued to pitch “old-fashioned, digital, low-budget, not very ambitious, female-skewed ideas”, which were no longer appropriate for the vision for the channel.
“People still view Living as a channel just for women. Some still see it as the old-school Living that’s pink and a bit Jordan. It’s now much more for a shared audience. There’s been a whole shift in that channel,” she added.
However, the strategy has failed to pay off and Living has steadily shed viewers following its acquisition by Sky (see box). Living’s all-hours average audience of 57,000 (0.63%) last year was down 18% on 70,000 (0.73%) in 2010 – its final year under Virgin ownership.
They never knew what to do with Living. One minute it was a female skewing channel then it wasn't, then it was again. And that decision came from Sky bosses themselves.
You can't keep spending money on shows nobody watches apart from a couple of TV critics and friends of people that work on them. Doll and Em? Nobody cares? The Spa? Nobody cares. "They use catch up, boxsets etc." That's said usually to justify a programme with poor viewing figures.
Obviously the audience does not find Piers attractive but that is hardly rocket science.He seemed to hint this morning he might be back:o
Was that the Vera Lynn 'we'll meet again' rendition? I suspect they may use him again in a John Stapleton cover type role rather than a full time gig, these numbers have clearly not done Morgan any favours if he was hoping for something more permanent. However I would prefer to see less Ben Shephard rather than even less John Stapleton
They clearly thought that Piers would give them a ratings boost they could spin this week, which is almost as funny as it is deluded. Just shows how out of touch they are. Katie Hopkins or Louise Mensch next?
They clearly thought that Piers would give them a ratings boost they could spin this week, which is almost as funny as it is deluded. Just shows how out of touch they are. Katie Hopkins or Louise Mensch next?
We need Bushmills or somebody to check this as Piers Morgan disagrees.
"Baloney. For my week alone, the comparative @GMB ratings have been way up on same Daybreak week last year. "
We need Bushmills or somebody to check this as Piers Morgan disagrees.
"Baloney. For my week alone, the comparative @GMB ratings have been way up on same Daybreak week last year. "
Assuming we are all working on the BARB figures and not some other form of measurement that is clearly not true.But Piers should know never let the facts get in the way of a good story.:D
Assuming we are all working on the BARB figures and not some other form of measurement that is clearly not true.But Piers should know never let the facts get in the way of a good story.:D
We need to compare overnights with overnights. GMB's overnights for this week compared to the corresponding overnights for Daybreak. Piers could be right. Also Daybreak wasn't on last year. Are those GMB figures Piers is quoting?
We need to compare overnights with overnights. GMB's overnights for this week compared to the corresponding overnights for Daybreak. Piers could be right. Also Daybreak wasn't on last year. Are those GMB figures Piers is quoting?
Daybreak was still on this time last year. GMB launched 28th April last year.
We need Bushmills or somebody to check this as Piers Morgan disagrees.
"Baloney. For my week alone, the comparative @GMB ratings have been way up on same Daybreak week last year. "
He is kind of right. But he fails to mention that last year Easter was later. This week last year was the first week of the Easter Holidays.
Just a small detail Piers;-)
He is kind of right. But he fails to mention that last year Easter was later. This week last year was the first week of the Easter Holidays.
Just a small detail Piers;-)
I was just going to post that exact same observation.
I was just going to post that exact same observation.
Economy with the truth, as ever
Indeed. Although to be fair to Piers he's probably just going off what he's been told by producers rather than coming up with these figures/comparisons himself.
I was just going to post that exact same observation.
Economy with the truth, as ever
Although there was that time when the papers made a massive deal of Daybreak dropping to a new low of 200k or whatever it was, and failed to mention it was 2nd January or something, so it works both ways.
Although there was that time when the papers made a massive deal of Daybreak dropping to a new low of 200k or whatever it was, and failed to mention it was 2nd January or something, so it works both ways.
He is kind of right. But he fails to mention that last year Easter was later. This week last year was the first week of the Easter Holidays.
Just a small detail Piers;-)
Indeed. Although to be fair to Piers he's probably just going off what he's been told by producers rather than coming up with these figures/comparisons himself.
So how was Daybreak doing the week before/after the Easter holidays I wonder?
In retrospect, the Chiles/Bleakley era was the best version of ITV Breakfast, just enough light stuff, the something cool before school, mix of high profile interviews, news discussion and celebrity fluff and the set looked great- It was also averaging circa 700k-1m wasn't it- Far better than anything that has followed it. The knee jerk reaction to morph it back into a light GMTV without any of the charm (I mean, Aled Jones, Really?) so it needed another rebrand was a terrible one and GMB's been more or less an unmitigated disaster out of the gate- It needs another format shake up imo and pray to god they get it right this time or ITV Breakfast is going to be dead.
Comments
Meanwhile overall on launch night Spike averaged a 0.67% share of the viewing, putting it ahead of the likes of Sky Living (0.66%), Drama (0.6%), ITV Be (0.44%) and Sky Atlantic (0.33%).
http://www.theguardian.com/media/2015/apr/16/jeremy-paxman-beats-evan-davis-leader-interviews
Thanks Bushmills.
Looks like business as usual for GMB. With all of the promotion there hasn't been any significant bump I'm ratings.
Sky Living average ratings (consolidated)
2009: 72,000 (0.88%)
2010: 70,000 (0.73%)
2011: 73,000 (0.75%)
2012: 60,000 (0.63%)
2013: 62,000 (0.66%)
2014: 57,000 (0.63%)
2015: 56,000 (0.60%)
http://www.broadcastnow.co.uk/news/sky-living-to-fix-identity-issues/5086594.article
Obviously the audience does not find Piers attractive but that is hardly rocket science.He seemed to hint this morning he might be back:o
http://www.theguardian.com/media/2013/aug/24/sky-living-channel-rebrand
You can't keep spending money on shows nobody watches apart from a couple of TV critics and friends of people that work on them. Doll and Em? Nobody cares? The Spa? Nobody cares. "They use catch up, boxsets etc." That's said usually to justify a programme with poor viewing figures.
Even in the Sky model ratings matter.
I see no ratings spike. No point trending on Twitter if it doesn't boost ratings. Absolutely no point at all. GMB doesn't need Piers.
http://www.theguardian.com/media/2015/apr/16/good-morning-britain-daybreak-susanna-reid-tv
If only somebody coulda seen that coming. I see they've managed to spin it regardless.
They clearly thought that Piers would give them a ratings boost they could spin this week, which is almost as funny as it is deluded. Just shows how out of touch they are. Katie Hopkins or Louise Mensch next?
"Baloney. For my week alone, the comparative @GMB ratings have been way up on same Daybreak week last year. "
Assuming we are all working on the BARB figures and not some other form of measurement that is clearly not true.But Piers should know never let the facts get in the way of a good story.:D
We need to compare overnights with overnights. GMB's overnights for this week compared to the corresponding overnights for Daybreak. Piers could be right. Also Daybreak wasn't on last year. Are those GMB figures Piers is quoting?
Daybreak was still on this time last year. GMB launched 28th April last year.
You're right. So Piers is right then.
This week's yr-on-yr @GMB v Daybreak ratings comparison:
Mon: GMB 590k v DB 490k
Tues: GMB 561k v DB 426k
Weds: GMB 563k v DB 429k
He is kind of right. But he fails to mention that last year Easter was later. This week last year was the first week of the Easter Holidays.
Just a small detail Piers;-)
I was just going to post that exact same observation.
Economy with the truth, as ever
Indeed. Although to be fair to Piers he's probably just going off what he's been told by producers rather than coming up with these figures/comparisons himself.
Although there was that time when the papers made a massive deal of Daybreak dropping to a new low of 200k or whatever it was, and failed to mention it was 2nd January or something, so it works both ways.
Calm down, no-one is criticising ITV.
Regards
Pearl
So how was Daybreak doing the week before/after the Easter holidays I wonder?
Strange response.
In retrospect, the Chiles/Bleakley era was the best version of ITV Breakfast, just enough light stuff, the something cool before school, mix of high profile interviews, news discussion and celebrity fluff and the set looked great- It was also averaging circa 700k-1m wasn't it- Far better than anything that has followed it. The knee jerk reaction to morph it back into a light GMTV without any of the charm (I mean, Aled Jones, Really?) so it needed another rebrand was a terrible one and GMB's been more or less an unmitigated disaster out of the gate- It needs another format shake up imo and pray to god they get it right this time or ITV Breakfast is going to be dead.