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Bauer v Global
pjex
Posts: 9,380 Forum Member
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Bauer appear to be growing and trying to take Global on in most areas;
Kiss taking on Capital, UK wide on DAB and on FM in some areas (including London).
Magic going UK wide on DAB from Jan to take on Smooth.
Rock music wise Bauer are stronger with Absolute and Planet Rock, although Global have XFM available across lots of the country on local DAB although this is more new/indie focussed than Bauer's offerings.
The interesting one is Heart, this is Global's biggest station yet Bauer aren't really competing fully, The Place 1 stations in the North are probably the closest competitors but South of Manchester Bauer doesn't bother to compete with Heart.
I think Bauer needs a Heart competitor, maybe Network their Place One stations and add to local muxes in the South or come up with a new station. They haven't done much with Absolute yet maybe with the two D1 slots they will refocus Absolute into two stations one remaining rock/guitar focused and male skewed with the 2nd being more of a Heart Competitor?
Kiss taking on Capital, UK wide on DAB and on FM in some areas (including London).
Magic going UK wide on DAB from Jan to take on Smooth.
Rock music wise Bauer are stronger with Absolute and Planet Rock, although Global have XFM available across lots of the country on local DAB although this is more new/indie focussed than Bauer's offerings.
The interesting one is Heart, this is Global's biggest station yet Bauer aren't really competing fully, The Place 1 stations in the North are probably the closest competitors but South of Manchester Bauer doesn't bother to compete with Heart.
I think Bauer needs a Heart competitor, maybe Network their Place One stations and add to local muxes in the South or come up with a new station. They haven't done much with Absolute yet maybe with the two D1 slots they will refocus Absolute into two stations one remaining rock/guitar focused and male skewed with the 2nd being more of a Heart Competitor?
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Having said that, if you combine the Kiss, Place 1 and the Orion-owned Free Radio stations you have a national network of hit stations that is , at least a counterweight to Heart and has a bigger footprint than Capital.
Bauer's national strategy is rightly via their national digital and DAB stations, where they have a lead over Global.
Bauer I think are going the right way with rebranding Magic to Place 2 - its bringing a more local feel to things. Place 3 I think could be picked up by UTV in its areas on DAB (Pulse 3, Signal 3 and Wave 3)
They're doing pretty well with Wave 105 in Hampshire and Dorset.
Please God no, not another station like Heart. Having Heart is bad enough.
Would be nice to see something like a national version of JACK fm though, I know Absolute is sort of in that area but it's too narrow compared to the JACKs. But defo not another Heart-a-like please!
That's an interesting comment, considering there will be less local input with all local shows going to be replaced by the national shows for England and Scotland.