Radio saved the video star.
Gerry Mandarin
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Listening to the 80s Buggles hit got me thinking. Perhaps back in the early days of MTV, when they actually played music videos, this may have been the case.
But, nowadays, the better music video stations on TV are owned, and/or branded, by radio station groups. So, as the title suggests, it is now a case of radio saving the video star.
But, nowadays, the better music video stations on TV are owned, and/or branded, by radio station groups. So, as the title suggests, it is now a case of radio saving the video star.
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I don't think there's any real threat to 'video stars', just that the medium of watching them is moving to the internet. Why sit through a channel of which you only like 30-40% of the songs when you can create your own playlists online.
Radio made him rich
TV made him famous (and a bit mad for a few years)
Radio made him slightly less rich (but by all accounts a bit happier)
Also, the artists of today appear very limited. Whether that's down to lack of talent or labels holding them back and making them mainstream is debatable. Most want to 'sing' about having sex to their 12 year old fans, which is concerning.
I loved MTV with Ray Cokes and others, then I guess you were supposed to progress to VH1, I haven't watched either for years
Don't get me started on that.
I agree with the poster who says it's the way we've watched videos that has changed. I think for some artists videos are still a very big deal - people like Lady Gaga and Lana Del Rey put a lot of work into their videos and they still manage to generate hype when they bring a new video out. I don't think music videos are dead yet, but I do think, like everything, they will have their time and will be replaced by something else in the years to come..
Hashtags, web addresses, sex, swearing, multiple collaborations, advert music - plus much more = music sales. Very little is down to talent.
With talk of internet streaming of videos possibly becoming eligible to count towards chart positions (1000 streams = 1 sale) the internet is only growing stronger and slowly killing music TV.