IMAX arrives in the North East!
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The new Odeon opened at the Metro Centre in Gateshead today........... and it's got an IMAX screen!! Either they've kept this quiet or its slipped through my net!
Just in time for Avatar, tickets already booked for the weekend!
Just in time for Avatar, tickets already booked for the weekend!
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I'll be seeing Avatar a few days after Christmas though.
http://www.metrocentre.uk.com/latest_news(New_ODEON_IMAX_Cinema)-8022.htm
http://www.odeon.co.uk/fanatic/imax/
http://img190.imageshack.us/img190/2502/sydneyimax.jpg
Basically IMAX Digital is bigger than a normal screen, but not anywhere near as big as the old ones. It's more a system that allows for better quality sound, 3D and the audience is placed a bit closer to a specially coated screen. Should be more fun than a normal screen.
Imax Digital is good, but not as good as proper IMAX...
Typical of a media company to turn a familiar term, with set parameters, into a flexible, marketing buzzword.
Just like THX, it's now a watered-down pile of poo.