There's no doubt "ITV" has a plan, it just doesn't seem to be a very good one.
Can they afford to provide nothing worth watching for weeks on end? Where will the audience go?
It would be considered crazy if a major supermarket chain practically closed down for several weeks and expected their customers to return when they re-opened.
ITVs plan is as short-term as it gets.
obviously works in australia when at this time of the year is none rating season and tv is mostly repeats this seems to be the way uk tv on all networks is going now
obviously works in australia when at this time of the year is none rating season and tv is mostly repeats this seems to be the way uk tv on all networks is going now
This may be the case, but do bear in mind that in Australia - it is the middle of Summer !!!!
UK TV shows in the Summer holidays are all fillers and repeats, so one would assume the same would apply in other markets, regardless of when Xmas falls in the seasons.
Terrible viewing figures for the 9pm programme once again for Itv. Viewers just dont care about the programmes theyve been offering for the last couple of weeks. BBC thrashed them with 8m to Itv1's paltry 2m. merry Christmas
Terrible viewing figures for the 9pm programme once again for Itv. Viewers just dont care about the programmes theyve been offering for the last couple of weeks. BBC thrashed them with 8m to Itv1's paltry 2m. merry Christmas
Your posts don't have much effect on me anymore...
Shock as the BBC does better than ITV at Christmas...
ITV1 is turning itself into a sort-of film studio, a limited run of "big" productions and then just a ton of filler because they are a broadcast network and can't just put out a test card.
I don't get the sense that ITV1 is a TV channel any more, in the traditional sense that is.
You can't just "drop in" to ITV1 with any reasonable expectation of something worth watching being on.
It's an experiment. An experiment from a man (Adam Crozier) with no background in showbiz or TV.
I dont know if you follow ratings, but Itv have been in a ratings crisis this Autumn with lots of their shows rating very badly.
The X Factor has lost 2million viewers since last year.
New Dramas are launching with only 2-4million viewers instead of 5-7million they should be getting.
Most returning dramas are ratings worse than before. Medical series Monroe just got 3.5m last Monday, a very bad audience.
Champions League football has been getting just 3.5m for Man Utd matches even though in past they were ratings bankers.
Take Me Out got only 3million yesterday, not even close to 4.5m it used to get.
Red or Black for 3million last 7 weeks, terrible ratings for such an expensive show.
Emmerdale is getting less than 7million, very poor considering it has a massive week coming up in just over 7 days time.
Coronation Street spin offs only getting 2.5million, embarrassing for a show which used to get huge ratings for anything associated with it.
Why do you think viewers have switched off watching Itv last few months? Itv are in a ratings crisis at the moment and advertise agencies must be very concerned by Itv struggling to get the mass audiences which the BBC does or even Itv used to be capable of. What is going wrong?
We are no longer slaves to TV schedules & can pretty much watch things when we want these days.
I record most of the things from commercial TV that I like so that I can skip the adverts & I suspect a lot of people do the same, as well as watching things on-line etc.
A small thing appearing on the bottom of the screen lasting about 3 or 4 seconds stopped you watching a whole programme? Never ever move to America! You won't be able to watch a single programme if that bothers you!
Oh and you could just watch ITV1 HD (if you have it) as we don't get any of screen promos during programmes, or end credit promotions (you still usually get the announcer speaking, but no credit squeezing). And its not like its only ITV that does on screen programme promotion, C4 does it, C5 does it and BBC sometimes does it as well.
hopeandfaith06, you may ascribe to me views that I do not hold and ridicule me if you must. You may even get me to run crying from this forum, but the discussion at hand is ITV's ratings and you have said nothing to rectify the stated problem either by me or anyone else. Most people who are fed up of ITV's behaviour just don't tune in any more. I don't know if you represent ITV, it does sound like it. If so, it doesn't sound very friendly, My response is to tune my TV to another channel if you dont want me. As I said, we are discussing ITV, but since you asked, here are my views of other channels: BBC is the only channel that I watch at the moment and even then sparingly. At least when I watch, I am made to feel welcome. Channel 4, I see in the same way as ITV. Channel 5, whenever I have to retune my set top box, I just delete the channel along with the shopping and porn channels. (reason being If > 2/3 rds of a channel's viewers say they don't want a DOG and the viewers are ridiculed and the stupid thing is retained then that says channel 5 does not wat me to be a viewer). So, the bad behaviour of C4&5 is no justification for your bad behaviour.
Talking of DOGs, does ITV1 HD have a DOG? I would have found that useful information, although I do not believe ITV HD is available to me. Even if it is, I would be unwilling to go to the effort of receiving it because 1) the current standard of programming is so poor and 2) just because to day there are no DOGs and in programme ads, does not mean that tomorrow there won't be. What I need at the moment is for ITV to admit its mistake and remove the problem.
I would also say that the future programme ads were the last straw. If I was really enjoying the programmes then I would have gritted my teeth and carried on wathing (or more likely not even noticed). Maybe the last part is the issue, because they weren't just "A small thing appearing on the bottom of the screen lasting about 3 or 4 seconds" I recall the last straw was having 3 of these things in 1 programme and each time, the programme I was watching was shrunk to 1/2 the screen width and the remainder of the screen was filled with the add. Even if I am exagerating in my mind, that is what I remember when I think about watching the TV.
Just to illustrate how the situation has changed, a few years ago (~2000) a newspaper did an article on 100 memorable soap scenes. Home and Away the girl dying of leukemia, Emmerdale plane crash, Brookside the woman jumping off the ferry, you know the kind of thing. Whell the thing is, I have never watched Corrie or Brookside (regularly) and yet I had seen most of the scenes mentioned by accident, probably waiting for the next programme to come on, that type of thing. Now, I never watch these channels at all, the only conclusion I can reach is that now they never put anything on that I want to watch. I recall that at the time I mentioned, 12-15M viewers was typical, now 9M is considered good. I think the OP is right to ask what is wrong and I just gave my idea. I could keep it to myself and RIP ITV if you prefer.
Did Joanna Lumleys shows and The Cube suddenly get 1million worse in quality in a single year? These shows are just the same as they always were, some are good and some are rubbish I think. But the problems that because Itv1 isn't the default or 2nd default channel which people go to as much now compared to a year or two ago, the ratings have dipped for non established shows (not the soaps or Iac). It is a problem which could be fixed a little bit if a major advertising campaign is done to remind people about the channel and what it has to offer. Atm because lots of people don't watch the channel, they don't even get to see the promos of new shows which they couldve ended up liking and watching
these things suffered from poor scheduling being up against a lot of heavily advertised materialand not being so particulary well publicised , to be fair maybe the cubes best has been reached now and it should be on to the next great format the same can be said of the bbc - strictly will tire and the voice is not the answer as bgt is better as proved in 2012, do i get the idea that samuel w works for the bbc because he never seems to have a bad word about them and not a good word about itv - hes wearing extremely rose tinted spectactles as well as being completely blind to all the marvellous stuff on itv for example downton bgt and x factor amongst others
obviously works in australia when at this time of the year is none rating season and tv is mostly repeats this seems to be the way uk tv on all networks is going now
The difference is in the UK the audience is still there in December and if ITV air filler, it means viewer will go to BBC1 and 2 who make more effort.
All networks air filler in Australia over christmas, occassionally airing new episodes of some overseas shows but not the big hitters (e.g. Merlin and Once Upon a Time).
Even ABC (the public broadcaster) is largely airing repeats of its highest rating original content shown through the year. Last night (xmas night) the highest non-news programme was below 500,000, even on Saturdays ratings don't go that low. Carols by Candlelight had 1.4m on xmas eve and thats the highest rating in over 3 weeks. (On a seperate note perhaps getting popular singers to sing carols on xmas eve is a way forward for ITV1? Better than a spice girls doco)
Bad ratings for Itv's shows, all of them rated worse than last year. Downton abbey was down over a million from last year. Advertisers must be phoning up David Bergg and Pete Fincham this morning complaining of Downtons scheduling and how it wouldve done better on any other day of the year. Terrible ratings for Emmerdale Farm's 5.30pm episode and Paul OGrady not as popular as Family Fortunes. The film premiere of Tangled rated worse than last years repeat of Happy Feet!
Emmerdale and Corrie did OK, Spice Girls flopped as expected.
Look at it this way. ITV lost six million after coronation street on monday. ITV chose to put on a programme about the spice girls. ITV must have known that the figures were going to low. When the christmas listings came out. Christmas was going to be an ITV free zone.
ITV have a advantage over the BBC because they have a timeshift channel and they top up the figures with their ratings. In my opinion the programme viewing figures should not include timeshift figures.
ITV1 held up quite well in peaktime. I know there's still a tendency for people to choose BBC One on Christmas Day, but no one can fault the Coronation St rating as Call The Midwife is too worthy and new for Christmas night.
Bad ratings for Itv's shows, all of them rated worse than last year. Downton abbey was down over a million from last year. Advertisers must be phoning up David Bergg and Pete Fincham this morning complaining of Downtons scheduling and how it wouldve done better on any other day of the year. Terrible ratings for Emmerdale Farm's 5.30pm episode and Paul OGrady not as popular as Family Fortunes. The film premiere of Tangled rated worse than last years repeat of Happy Feet!
That's a ridiculous spin on the actual ratings as you well know.
Coronation Street wiped the floor with Call The Midwife between 7.30-8.30pm. In past years BBC1 has ruled the whole of Christmas night.
Some of BBC1's flagship shows (such as Doctor Who and Strictly) performed poorly on the overnight figures. Strictly lost 1.7 million compared with the 2010 Christmas Day show.
Both Call The Midwife and Downton Abbey will have a large amount of timeshifting and they could finish up by several million viewers on the overnights.
The overnights show that some of the big hitters on both BBC1 and ITV underperformed (Emmerdale was also poor) but with the large use of PVRs we won't have the full details until the official ratings come out.
The +1 ratings should be included, as should all timeshifting. People are aware that ITV1 +1 exists so they chose to watch the programme on that channel rather than ITV1. If it didn't exist most of the viewers would either watch it on ITV1 or use a PVR. Very few will watch the programme twice in the same night (on both ITV1 and ITV1 +1).
Viewing habits have changed. ITV1 has that much commercial competition, a lot of it internal as well, and will never be the nation's favourite channel now due to a narrower range of programmes and a continually strong BBC One, which has no commercial pressures. However, that said BBC One certainly didn't wipe the floor with ITV1 last night and the scheduling was haphazard.
I think that last night just demonstrates that there is no ITV ratings crisis. Overnight ratings are down across the board due to people watching when they want, rather than pandering to the TV schedules.
Eastenders, Doctor Who, Emmerdale, Corrie, Downton all down on last year. CTM and Strictly rated poorly as well.
BBC has pretty much always beaten ITV on Christmas Day, so this is clearly no indication of any crisis.
That's a ridiculous spin on the actual ratings as you well know.
No it isn't. This is what was tweeted by Broadcast Journalist Jake Kanter:
BBC1’s Xmas day viewing share was 26.84%, a percentage point more than 2011’s 25.69%. ITV1’s was 17.75%, down drastically on 2011’s 20.84%.
This just shows us that BBC One did quite well yesterday overall even if Call the Midwife didnt get big ratings. Itv1 was down 3 shares from last year, once again this shows the ratings troubles the channel is currently suffering. BBC 1 is up, Itv1 is down. The stats are all there.
No it isn't. This is what was tweeted by Broadcast Journalist Jake Kanter:
BBC1’s Xmas day viewing share was 26.84%, a percentage point more than 2011’s 25.69%. ITV1’s was 17.75%, down drastically on 2011’s 20.84%.
This just shows us that BBC One did quite well yesterday overall even if Call the Midwife didnt get big ratings. Itv1 was down 3 shares from last year, once again this shows the ratings troubles the channel is currently suffering. BBC 1 is up, Itv1 is down. The stats are all there.
Since when was a 3% drop drastic? This thread gets more ridiculous by the day.
Comments
obviously works in australia when at this time of the year is none rating season and tv is mostly repeats this seems to be the way uk tv on all networks is going now
This may be the case, but do bear in mind that in Australia - it is the middle of Summer !!!!
UK TV shows in the Summer holidays are all fillers and repeats, so one would assume the same would apply in other markets, regardless of when Xmas falls in the seasons.
19:30 - Coronation Street: 8.27m (31.7%) , +1: 378.5k (1.5%)
* 19:30 to 20:25 - 8.28m (31.9%)
20:30 - The Spice Girls' Story: Viva Forever!: 2.27m (8.9%)
Emmerdale and Corrie did OK, Spice Girls flopped as expected.
That's the third show of its type in as recent weeks that's flopped. Don't ITV ever learn?
It's like they're putting shows on prime time that have been made for late afternoon.
Shock as the BBC does better than ITV at Christmas...
I know BBC usually dominates Itv at Christmas but 2.4mill is particularly small.
I don't get the sense that ITV1 is a TV channel any more, in the traditional sense that is.
You can't just "drop in" to ITV1 with any reasonable expectation of something worth watching being on.
It's an experiment. An experiment from a man (Adam Crozier) with no background in showbiz or TV.
We are no longer slaves to TV schedules & can pretty much watch things when we want these days.
I record most of the things from commercial TV that I like so that I can skip the adverts & I suspect a lot of people do the same, as well as watching things on-line etc.
The share price suggests that the "experiment" is quite successful:
http://www.lse.co.uk/SharePrice.asp?shareprice=ITV
It's at a five year high after the investment in Gurney.
http://www.guardian.co.uk/media/2012/dec/24/itv-shares-boost-gurney-productions
hopeandfaith06, you may ascribe to me views that I do not hold and ridicule me if you must. You may even get me to run crying from this forum, but the discussion at hand is ITV's ratings and you have said nothing to rectify the stated problem either by me or anyone else. Most people who are fed up of ITV's behaviour just don't tune in any more. I don't know if you represent ITV, it does sound like it. If so, it doesn't sound very friendly, My response is to tune my TV to another channel if you dont want me. As I said, we are discussing ITV, but since you asked, here are my views of other channels: BBC is the only channel that I watch at the moment and even then sparingly. At least when I watch, I am made to feel welcome. Channel 4, I see in the same way as ITV. Channel 5, whenever I have to retune my set top box, I just delete the channel along with the shopping and porn channels. (reason being If > 2/3 rds of a channel's viewers say they don't want a DOG and the viewers are ridiculed and the stupid thing is retained then that says channel 5 does not wat me to be a viewer). So, the bad behaviour of C4&5 is no justification for your bad behaviour.
Talking of DOGs, does ITV1 HD have a DOG? I would have found that useful information, although I do not believe ITV HD is available to me. Even if it is, I would be unwilling to go to the effort of receiving it because 1) the current standard of programming is so poor and 2) just because to day there are no DOGs and in programme ads, does not mean that tomorrow there won't be. What I need at the moment is for ITV to admit its mistake and remove the problem.
I would also say that the future programme ads were the last straw. If I was really enjoying the programmes then I would have gritted my teeth and carried on wathing (or more likely not even noticed). Maybe the last part is the issue, because they weren't just "A small thing appearing on the bottom of the screen lasting about 3 or 4 seconds" I recall the last straw was having 3 of these things in 1 programme and each time, the programme I was watching was shrunk to 1/2 the screen width and the remainder of the screen was filled with the add. Even if I am exagerating in my mind, that is what I remember when I think about watching the TV.
Just to illustrate how the situation has changed, a few years ago (~2000) a newspaper did an article on 100 memorable soap scenes. Home and Away the girl dying of leukemia, Emmerdale plane crash, Brookside the woman jumping off the ferry, you know the kind of thing. Whell the thing is, I have never watched Corrie or Brookside (regularly) and yet I had seen most of the scenes mentioned by accident, probably waiting for the next programme to come on, that type of thing. Now, I never watch these channels at all, the only conclusion I can reach is that now they never put anything on that I want to watch. I recall that at the time I mentioned, 12-15M viewers was typical, now 9M is considered good. I think the OP is right to ask what is wrong and I just gave my idea. I could keep it to myself and RIP ITV if you prefer.
So "the market" believes...
It's hardly proof of anything.
these things suffered from poor scheduling being up against a lot of heavily advertised materialand not being so particulary well publicised , to be fair maybe the cubes best has been reached now and it should be on to the next great format the same can be said of the bbc - strictly will tire and the voice is not the answer as bgt is better as proved in 2012, do i get the idea that samuel w works for the bbc because he never seems to have a bad word about them and not a good word about itv - hes wearing extremely rose tinted spectactles as well as being completely blind to all the marvellous stuff on itv for example downton bgt and x factor amongst others
I cant remember the last time two film premieres was shown on Itv on xmas day, mustve been years ago.
The difference is in the UK the audience is still there in December and if ITV air filler, it means viewer will go to BBC1 and 2 who make more effort.
All networks air filler in Australia over christmas, occassionally airing new episodes of some overseas shows but not the big hitters (e.g. Merlin and Once Upon a Time).
Even ABC (the public broadcaster) is largely airing repeats of its highest rating original content shown through the year. Last night (xmas night) the highest non-news programme was below 500,000, even on Saturdays ratings don't go that low. Carols by Candlelight had 1.4m on xmas eve and thats the highest rating in over 3 weeks. (On a seperate note perhaps getting popular singers to sing carols on xmas eve is a way forward for ITV1? Better than a spice girls doco)
13:25 - FILM: Toy Story: 2.00m (14.0%)
15:00 - The Queen: 2.03m (11.9%)
15:10 - FILM: Tangled: 2.90m (17.1%)
17:00 - You've Been Framed!: 3.15m (15.3%)
17:30 - Emmerdale: 4.70m (20.7%) , +1: 232k (1.0%)
* 17:30 to 17:55 - 4.86m (21.4%)
18:00 - Paul O'Grady For The Love Of Dogs: 4.12m (18.2%) , +1: 188k (0.8%)
19:00 - Emmerdale: 5.98m (24.7%) , +1: 248k (1.0%)
19:30 - Coronation Street: 8.58m (33.5%) , +1: 254k (0.9%)
20:30 - ITV News and Weather: 5.59m (21.6%)
20:45 - Downton Abbey: 6.83m (25.9%) , +1: 488k (2.3%)
Most of those shows will still timeshift well.
ITV have a advantage over the BBC because they have a timeshift channel and they top up the figures with their ratings. In my opinion the programme viewing figures should not include timeshift figures.
That's a ridiculous spin on the actual ratings as you well know.
Coronation Street wiped the floor with Call The Midwife between 7.30-8.30pm. In past years BBC1 has ruled the whole of Christmas night.
Some of BBC1's flagship shows (such as Doctor Who and Strictly) performed poorly on the overnight figures. Strictly lost 1.7 million compared with the 2010 Christmas Day show.
Both Call The Midwife and Downton Abbey will have a large amount of timeshifting and they could finish up by several million viewers on the overnights.
The overnights show that some of the big hitters on both BBC1 and ITV underperformed (Emmerdale was also poor) but with the large use of PVRs we won't have the full details until the official ratings come out.
The +1 ratings should be included, as should all timeshifting. People are aware that ITV1 +1 exists so they chose to watch the programme on that channel rather than ITV1. If it didn't exist most of the viewers would either watch it on ITV1 or use a PVR. Very few will watch the programme twice in the same night (on both ITV1 and ITV1 +1).
Eastenders, Doctor Who, Emmerdale, Corrie, Downton all down on last year. CTM and Strictly rated poorly as well.
BBC has pretty much always beaten ITV on Christmas Day, so this is clearly no indication of any crisis.
BBC1’s Xmas day viewing share was 26.84%, a percentage point more than 2011’s 25.69%. ITV1’s was 17.75%, down drastically on 2011’s 20.84%.
This just shows us that BBC One did quite well yesterday overall even if Call the Midwife didnt get big ratings. Itv1 was down 3 shares from last year, once again this shows the ratings troubles the channel is currently suffering. BBC 1 is up, Itv1 is down. The stats are all there.
Since when was a 3% drop drastic?