You guys take life too seriously , it's just a bit of fun advertising .
As if the big names advertising M & S clothes wear them daily ;-).Or Ant and Dec do a weekly shop at Morrisons :kitty:
Iceland know what they are doing , look at everyone talking about about Iceland products at just 89p and all the other bargains to be had there, too numerous to list .They'll be loving this thread . Job done .
This has the opposite effect on me, it just screams "cheap, processed rubbish"
You guys take life too seriously , it's just a bit of fun advertising .
As if the big names advertising M & S clothes wear them daily ;-).Or Ant and Dec do a weekly shop at Morrisons :kitty: Iceland know what they are doing , look at everyone talking about about Iceland products at just 89p and all the other bargains to be had there, too numerous to list .They'll be loving this thread . Job done .
Absolutely! I take my hat off to the PR marketing guys who commissioned the Iceland ads. They have created a huge reaction so they filled their brief perfectly. Job done.;-):D
They annoy me on principle as they say: "That's why PETER goes to Iceland" yet when they were using female celebs it was always "that's why MUM'S go to Iceland". Why the special treatment for him? Why not "That's why Dad's go to Iceland" especially when he makes such a big thing about being a father? Or is it only the women who have to be categorised in this way? Just a bug bear of mine.
Unless of course they feel they have to remind people who he is?
Crap adverts ! As for shopping at Iceland wonder if the same applies to Lorraine Kelly shopping at jd Williams or Ronnie Corbett having Wiltshire farm foods
delivered?
Anyone see Len goodman with a trolley in farm foods or Ricky Tomlinson carrying bag loads of farm food onto a bus
Hmm. I always believed that Kerry Katona would go to Iceland (I remember reading reports of delivery vans delivering her supplies, lol!). Stacey Solomon too at a push, more before she became 'famous'. Peter? No. Definitely more of a Waitrose man I would have thought!
Lorraine Kelly? She seems quite down to earth so perhaps she might keep a couple of their items among her more designer/high end High Street stuff?
Len Goodman? There's more chance of the Queen walking into Farm Foods But I always felt like Ricky Tomlinson wouldn't turn his nose up at it if necessary.
Aldi and Lidyl were considered at the "bottom end of the market" not so long ago and now the big 4 supermarkets are running scared of them. ;-)
Iceland are reported to be going more upmarket to take them on http://www.dailypost.co.uk/business/business-news/new-iceland-brand---sells-7743774. Pete mentioned in an interview that he was taken to see one of their new flagship stores before he signed and was told that they particularly wanted to use him to advertise their frozen vegetables and fresh produce, something they're not well known for. Presumably the ads he's filmed which haven't yet been screened will move on to that. So if he's perceived as 'not a typical Iceland customer' that sounds exactly what they were aiming for.
I had never been in an Iceland store until recently, and I was pleasantly surprised, particularly at how many brand names they stock, at better prices than the big supermarkets. I also think the free online delivery is a good thing. I hate the snobbery attached to food shopping. In today's climate people are looking for the best deals, and If Iceland can give them, who the heck cares who does their adverts.
Iceland are reported to be going more upmarket to take them on http://www.dailypost.co.uk/business/business-news/new-iceland-brand---sells-7743774. Pete mentioned in an interview that he was taken to see one of their new flagship stores before he signed and was told that they particularly wanted to use him to advertise their frozen vegetables and fresh produce, something they're not well known for. Presumably the ads he's filmed which haven't yet been screened will move on to that. So if he's perceived as 'not a typical Iceland customer' that sounds exactly what they were aiming for.
Thanks for that, it actually makes sense now as he's going on about their 89p veggies and healthier looking stone baked pizzas isn't he? That's why he's sounding so surprised when he's walking around "hey! they do healthy stuff!!!"
Thanks for that, it actually makes sense now as he's going on about their 89p veggies and healthier looking stone baked pizzas isn't he? That's why he's sounding so surprised when he's walking around "hey! they do healthy stuff!!!"
Iceland's own brand stuff is generally awful, especially the pizza's. However they are good value for some braded products and fresh meat.
Of course Peter doesn't go to Iceland, I doubt Len Goodman is always popping into Farmfoods either - but I bet Ronnie Corbett is always on the blower to Wiltshire Farm Foods asking where his sponge pudding and custard is
Crap adverts ! As for shopping at Iceland wonder if the same applies to Lorraine Kelly shopping at jd Williams or Ronnie Corbett having Wiltshire farm foods
delivered?
Anyone see Len goodman with a trolley in farm foods or Ricky Tomlinson carrying bag loads of farm food onto a bus
Many moons ago, in pre internet days, I used to live in Camden and regularly saw Alan Bennett shopping in Sainsburys, no truth in the rumour that I followed him round the store a couple of times in a stalker like fashion I
Never go to Iceland, and Mr Andre's adverts ensure I never will, if only for the slight possibility that he might actually be there, or even worse they play his 'music' in there :(:o
Many moons ago, in pre internet days, I used to live in Camden and regularly saw Alan Bennett shopping in Sainsburys, no truth in the rumour that I followed him round the store a couple of times in a stalker like fashion I
Never go to Iceland, and Mr Andre's adverts ensure I never will, if only for the slight possibility that he might actually be there, or even worse they play his 'music' in there :(:o
You mean you wont be present when he switches on the Iceland Christmas lights and puts his own special spin on While Christmas?
Iceland are reported to be going more upmarket to take them on http://www.dailypost.co.uk/business/business-news/new-iceland-brand---sells-7743774. Pete mentioned in an interview that he was taken to see one of their new flagship stores before he signed and was told that they particularly wanted to use him to advertise their frozen vegetables and fresh produce, something they're not well known for. Presumably the ads he's filmed which haven't yet been screened will move on to that. So if he's perceived as 'not a typical Iceland customer' that sounds exactly what they were aiming for.
Frozen veg can actually be more nutritious than fresh - at least it's picked and frozen within 24 hrs. God knows how many days fresh produce takes from picking to supermarket. Iceland frozen veg is great it has to be said.
I didn't watch the advert fully, but doesn't it show at one point women looking shocked and coy to bump in Peter in there? So they're still trying to show Peter Andre as fanciable? Ha.
They annoy me on principle as they say: "That's why PETER goes to Iceland" yet when they were using female celebs it was always "that's why MUM'S go to Iceland". Why the special treatment for him? Why not "That's why Dad's go to Iceland" especially when he makes such a big thing about being a father? Or is it only the women who have to be categorised in this way? Just a bug bear of mine.
Unless of course they feel they have to remind people who he is?
Comments
Just out of interest, who would you put it in the advert in place of Peter?
This has the opposite effect on me, it just screams "cheap, processed rubbish"
Absolutely! I take my hat off to the PR marketing guys who commissioned the Iceland ads. They have created a huge reaction so they filled their brief perfectly. Job done.;-):D
Iceland seem to be aiming at the bottom end of the market, so how about Helen Flanagan?
Aldi and Lidyl were considered at the "bottom end of the market" not so long ago and now the big 4 supermarkets are running scared of them. ;-)
Unless of course they feel they have to remind people who he is?
*gets off soapbox*
Hmm. I always believed that Kerry Katona would go to Iceland (I remember reading reports of delivery vans delivering her supplies, lol!). Stacey Solomon too at a push, more before she became 'famous'. Peter? No. Definitely more of a Waitrose man I would have thought!
Lorraine Kelly? She seems quite down to earth so perhaps she might keep a couple of their items among her more designer/high end High Street stuff?
Len Goodman? There's more chance of the Queen walking into Farm Foods
Ronnie Corbett? Not a chance!
Iceland are reported to be going more upmarket to take them on http://www.dailypost.co.uk/business/business-news/new-iceland-brand---sells-7743774. Pete mentioned in an interview that he was taken to see one of their new flagship stores before he signed and was told that they particularly wanted to use him to advertise their frozen vegetables and fresh produce, something they're not well known for. Presumably the ads he's filmed which haven't yet been screened will move on to that. So if he's perceived as 'not a typical Iceland customer' that sounds exactly what they were aiming for.
Thanks for that, it actually makes sense now as he's going on about their 89p veggies and healthier looking stone baked pizzas isn't he? That's why he's sounding so surprised when he's walking around "hey! they do healthy stuff!!!"
Don't know where the sausage rolls, eclairs and ice creams fit in
Of course Peter doesn't go to Iceland, I doubt Len Goodman is always popping into Farmfoods either - but I bet Ronnie Corbett is always on the blower to Wiltshire Farm Foods asking where his sponge pudding and custard is
Many moons ago, in pre internet days, I used to live in Camden and regularly saw Alan Bennett shopping in Sainsburys, no truth in the rumour that I followed him round the store a couple of times in a stalker like fashion
Never go to Iceland, and Mr Andre's adverts ensure I never will, if only for the slight possibility that he might actually be there, or even worse they play his 'music' in there
You mean you wont be present when he switches on the Iceland Christmas lights and puts his own special spin on While Christmas?
Me neither, which is why the tagline, "That's why Peter goes to Iceland" is so ludicrous.
Awful advert featuring a bland, cheesy moron.
I guess M&S will have to do.
Frozen veg can actually be more nutritious than fresh - at least it's picked and frozen within 24 hrs. God knows how many days fresh produce takes from picking to supermarket. Iceland frozen veg is great it has to be said.
Same could be said for Aldi and Lidl (before they expanded).
Won't shop somewhere because of the person who did the ad? Bad parent because your kids have fish fingers, chips and peas sometimes?
Too funny .
I found this weird too.
Aint it just ;-) I think some are failing to realise the ads are very tongue in cheek, not sure about some of the comments though....
Am sure Peter has Jives the butler serving him his exclusive to Iceland Gregg's pasty on his best china.