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Steve Penk quits Revolution Breakfast
occy
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The Revolution owner Steve Penk has announced on-air that he’s handing over the Breakfast show to Elliot Eastwick, as part of a new schedule.
Oldham Chronicle
He’s been on-air at the station he bought in 2008 for almost five years, in which time he’s become a Reverend, played Van Halen’s ‘jump’ when news of a suicide attempt held up traffic on the M60, and doubled the audience of within three years.
The new schedule puts Big Al, who was sacked from the station in 2011 after an apparent fall-out, back on a daily show, followed by Brendan Kearney on drivetime.
There’s no mention of Steve’s departure online and we’re awaiting a statement from the station to find out if there are any further changes at the Oldham station.
Radio Today.
I think he does Breakfast for the studios, but I think he has a studio at home too?
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Whatever happened to his big idea of hiring out his pub for parties?
"Oldham needs me! I'm back by popular demand" says DJ.
Steve Penk today announced his return to the breakfast airwaves of Radio Revolution 96.2 (sic), just 1/2/3/4 weeks (delete as applicable) after he sensationally resigned and handed over his popular (sic) show to Elliot Eastwick.
"Everywhere I went people were begging me to come back" said the award-winning (sic) DJ. "How could I let them down?"
Of course there's always a slim chance that he's finally realised that playing radio on a small-time Sallie that's about to be up against Heart, Capital, Smooth and Key 103 is pointless.
Desperation isn't it?
It might be too busy with regular customers.
And considering the station is still probably associated with its days running an alternative format, it should've been completely relaunched with a new name when Penk took over.
Penky can be credited for increasing their audience slightly, yet in a market where you're competing with Key 103, Smooth and Real, it's not easy.
I used to detest it when Chris Evans decided to have Friday's off - it really spoilt the feel of the show.
Although not a listener, I loved the possibilities offered when Steve Peak brought the station. There was even talk at one time of the company buying up stations in other regions and consolidating some of the shows. I suspect the recession and loss of income from the COI has really made things tough.
Personally, I get almost all my entertainment from YouTube these days. 'Time was you relied on your radio for the latest music, background listening and cheap entertainment. Not anymore, for the most lucrative demographics.
This is true. Look at the average hours for young focused stations and the numbers are horrendous. Radio 1. 1Xtra, Kiss, Capital, Juice.........6 a week give or take.
Soon as the 'heritage' jocks and their equally aging listeners retire and die off it's all over I fear.
Far be it from me to discuss someone's living arrangements, but what exactly is so bad about Lancashire that Steve Penk has to race back to London every week despite owning and running a radio station in Oldham?
I know 'someone' there so know this is certainly what he does.He doesn't want his kids being brought up, up north. I am not joking.
http://www.greatbritishlife.co.uk/article/radio-dj-steve-penk-on-his-perfect-surrey-weekend-10073/ Wonder if he is thinking of buying radio Jackie to add to the Revolution?
What? Theres places beyond Watford Gap ?
The article was published in 2009 and the industry has changed so much since then. I very much doubt Tony Collis will sell Radio Jackie to anyone from a group to Steve Penk.
I certainly hope not, Jackie pride themselves on presenters fresh every 2-3 hours who have something to say about the local area, The Revolution seem to have a handful of presenters doing 5 hour shifts.
Collins fought hard to get Radio Jackie heard in SW London and I don't think he'd let it go lightly.
It's more understandable, presenting Mon - Weds, if his family is still based down south. But it still makes for a poor proposition for listeners that tune in Mon - Weds. So, perhaps a positive move, leaving breakfast.
With regards to running the station, he has a station manager to do that. It's not completely unreasonable to have a good Skype set up, for management meetings when he's not around.
I was excited about the possibilities when he brought the station, but it's not been of any concern to me in recent years.
If you like tech news / reviews, with a 'zoo' style feel and 100% owned by a presenter who still broadcasts a syndicated weekend show on nearly 200 US national radio stations, may I recommend the http://twit.tv/ | http://www.youtube.com/user/twit video podcasts. These have replaced almost all my radio listening, week to week.
It is relatively easy to run a radio station in wealthy, leafy SW London and other well off areas. Look at Silk in Cheshire for another example of these small independents faring reasonably well in an affluent TSA.
Much harder to successfully run a stand-alone station in an area like Oldham - which is of course why most have been swallowed up or closed.
Very much doubt if UKRD will sell Eagle or Eagle extra, other than some community stations, or Breeze, there are no other stations in Surrey.
Surprised Penk did not apply for Time 106.6 when it's licence was advertised?
The Dooleys along with Bruno Mars, that's why i listen to The Rev!
And why 94% of the TSA doesn't.
Penk should be asking himself why his station's audience has fallen from a peak of 52,000 18 months ago to just 32,000 now.
In a TSA of over half a million, that's dreadful. The people of Oldham clearly have no affinity with their local radio station. Even Xfm Manchester with its niche format has a bigger percentage reach.