Options
The (some) Sports Bundle
Did raise this on the Sky TV prices will increase on 1 September thread. However, having seen a new leaflet earlier yesterday and confirmed on the Sky website, thought it was worth reigniting separately.
The Sports Bundle is The Original Bundle plus Sky Sports Pack. But this does not include some sports channels; At the Races, Eurosport and Extreme Sports. These come with the Variety and Family Bundles.
For £46 a month, it is my opinion the typical sports fan should reasonably expect to receive these channels.
A specific bundle aimed at sports fans is obviously clever marketing, it is also (at present) less than clear advertising.
The Sports Bundle is The Original Bundle plus Sky Sports Pack. But this does not include some sports channels; At the Races, Eurosport and Extreme Sports. These come with the Variety and Family Bundles.
For £46 a month, it is my opinion the typical sports fan should reasonably expect to receive these channels.
A specific bundle aimed at sports fans is obviously clever marketing, it is also (at present) less than clear advertising.
0
Comments
Eurosport is not controlled by Sky though, so presumably Eurosport chose to be in the pack that they are currently in.
I assume they are getting financial incentives from Sky though to participate in certain pricing bundles?
Anyway Sky are very clever about the way they scatter things around their different pricing bundles. But I do agree in this case it does seem very unfair on sports subscribers who already have to pay for a base bundle they may not necessarily want. In fact, I had no idea sports didn't include these channels mentioned in the thread.
they get a share of the subscription income for the package they are in (just like they do on all other platforms they are carried on).
eurosport obviously decided they would get more income by being in the package they are in.
Nothing to stop sky saying to eurosport though we'll give you the same whether the subscriber is in sports or a particular bundle? My guess it is both Sky and Eurosport that are happy with the current situation and have no interest in including the channels in the sports bundle.
more potential viewers for eurosport not being in the sports pack, thus more income from advertising.
there wouldn't be more potential viewers with the current arrangement if eurosport were in both packs.
a channel can't be in 2 different packs.
as it stands eurosport have a greater potential audience by in the pack they are.
if they moved into the sports pack then the potential audience number drops quite considerably.
why not?
Sky Sports News is in two different packs
I can understand why Sky would like the arrangement since it ensures their sports subscribers who want to have all the sports channels have to pay more for their starter bundle. My guess it has more to do with this than anything. Now if Sky truly wanted to find a way to get Eurosport included in the Sports bundle they could work a deal. Or maybe pesky Ofcom is to blame again and totally frustrating Sky with their heavy handed regulation?
The thread is suggesting it moving to the Sports bundle (Original with Sport) while remaining in Variety for those not in the bundle, not moving into the sports package.
At the Races, for example, is part-owned by Sky so could be part of the Sky Sports pack. Eurosport and Extreme perhaps in the Original.
Main concern is Sky's persistent advertising of The Sports Bundle, without making it clear what you won't be receiving. The Movies Bundle, for comparison, does include TCM and movies24 as they are part of the Original bundle.
Then again, without OFCOM, things like this might never happen.
http://forums.digitalspy.co.uk/showthread.php?t=1989535