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What can Leona do to avoid the same fate as Alexandra Burke?
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The buzz on the internet seems to suggest that Leona is gearing up to finally launch her new single and then her new album.
Leona's career so far has had several false starts and with the complete collapse of Alexandra Burke's career Leona and her team must be nervous about this next attempt at chart success. Despite selling over 2.5 million Echo was considered enough of a flop for the plug to pulled on it after just 2 singles. And then Collide the first single off of the new album stalled at #4 on the charts and the whole project was pushed back by almost a year. During this time Alexandra Burke launched her 2nd album which flopped majorly only managing less than 7,000 copies in its first week, obviously this will serve as a reminder that this truly is make or break time for Leona.
Its been a long time since the highest highs of Leona's career and so radio support is not guaranteed at all, something that severely affect Alexandra Burke. Like Alex, Leona's personality has always been brought to task, although for being too shy and boring as opposed to too brash. And finally she has the X Factor label, something which has been both a curse and a blessing for its many contestants.
Leona's career so far has had several false starts and with the complete collapse of Alexandra Burke's career Leona and her team must be nervous about this next attempt at chart success. Despite selling over 2.5 million Echo was considered enough of a flop for the plug to pulled on it after just 2 singles. And then Collide the first single off of the new album stalled at #4 on the charts and the whole project was pushed back by almost a year. During this time Alexandra Burke launched her 2nd album which flopped majorly only managing less than 7,000 copies in its first week, obviously this will serve as a reminder that this truly is make or break time for Leona.
Its been a long time since the highest highs of Leona's career and so radio support is not guaranteed at all, something that severely affect Alexandra Burke. Like Alex, Leona's personality has always been brought to task, although for being too shy and boring as opposed to too brash. And finally she has the X Factor label, something which has been both a curse and a blessing for its many contestants.
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Basically this.
With Leona I guess she just needs to get a good mix of the big epic ballads that she became so loved for, that really show off just what an amazing voice she has, as well as some catchy upbeat numbers - but please, none of the generic dance trash that Alex is doing, which would make Leona sound like hundred other acts out there. Maybe some songs along the lines of Beyonce's. I don't mean copying Beyonce but I just think songs like If I Were A Boy, I Care & Irreplaceable would have been perfect for Leona! Those styles of songs. These sorts of songs would appeal to a wider audience too, not just teenagers. Wider audience means bigger sales surely!!
But definitely I agree a lot of it is in the promotion too and I really hope she gets herself out there and promotes her album to death. I hope the radio stations get behind her too and play her new stuff.
Leona is an immense talent. I think it's criminal she's not a worldwide star and having success on a par with the aforementioned Beyonce or Christina Aguilera (although admitedly poor Christina is in a bit of a lull at the moment too. I hope she's back on top again soon!)
Whilst I agree, the material isn't where it should be.
Have you actually heard the album? As there are only 2 features, both of them being the producers
Yes I have heard the album, thank you, and 2 is more than enough, as far as I'm concerned. I guess I'm just sick to the back teeth of lame assed guest rappers on so many songs today. To me they don't enhance any song, they just ruin them and so often spoil the mood/flow of a song for me. Especially as half the time I think their rapping sounds so lazy and half hearted and the lyrics are so weak, with nothing to say!
Btw no, I don't hate all rap (before anyone says, lol). It's most certainly not my favourite musical genre but I just prefer older stuff - the likes of LL Cool J, The Beastie Boys, De La Soul, Grandmaster Flash, The Roots, early Black Eyed Peas and Public Enemy - rappers with an edge, killer rhythms and something important to say.
She has a bigger fan base and more of an adult following than Alexandra, I think.
Her album will do fine I think... Though obviously she's very unlikely to ever reach the heights or success of "Spirit" again...
Anyway, what Leona can do is release the much hyped 'Trouble' and try to make it work. If the song fails to enter the top 10, she needs to give up the entire album (whose title I can't even remember), wave goodbye to her current label and find a direction, a style and a label that suits her.
http://25.media.tumblr.com/tumblr_m8jd9krNOV1rdyr8do1_r2_1280.jpg
May very well be fake (maybe one of her fans could confirm?) but if its true she's got Calvin Harris and Drake on the record she may already be in a better place than Alexandra was.
I think that's fake. Alex had no airplay from either of the majors, which is an issue, also promo. Summer is risky. Leona is releasing when she never fails to sell, X factor time. Until they stop releasing then (Also this is Leona, she made that show have success on a big level) she's fine. Also she can get promo too...I hope. Modest can be weird at times. 1D have another album out at the same time too. Leona is well liked and received on Radio 1 and 2 playlists, Alex received minimal (if any) from either during her debut. Totally different. Capital won't hammer Leona, they never have. Alex lost their support and then didn't chart well. LeLe has the support of the 2 album sellers, R1+2, she will be fine.
It would be interesting. Very interesting. But it would have to work. It might not get urban plays unless it's urban, and then pop won't touch it. There's rhythmic, a midway between the two but it'd have to smash to crossover to pop I wonder about this album, it needs to be epic. Modest better have some global promo for her.
It's a fake.
Leona's management need to take things more seriously, Collide was badly managed with just one TV performance and hardly any focus on radio airplay.
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Alexandra's material wasn't good enough. The only reason Pixie's singles did well were because she is a likeable character and she promoted, 2 things which HOH didn't have as Alexandra isn't liked and I've only heard of 2 or 3 TV performances
Pixie only sold well because of Capital. It had nothing to do with 'likeable character' or whatever and that is it. She is a dreadful performer, miming on Red or Black and releasing awful music. Despite all her support, her album still charted in the same place as Alexandra's, only her singles did well due to radio support...