Yet Another Revamp for Daybreak
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Broadcast is reporting that ITV's breakfast show Daybreak has yet another new editor, Neil Thompson, who is currently the ITV commissioning editor for factual. documentaries and daytime. Reports over the weekend suggested Lorraine Kelly and Aled Jones would not figure in the revamped programme which has seen its audience fall to about 600,000 against BBC Breakfast's 1.6 million.
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They should have kept Daybreak V1...
http://www.digitalspy.co.uk/tv/s104/strictly-come-dancing/news/a538490/susanna-reid-denies-quit-rumours-if-you-cut-me-open-id-bleed-bbc.html
Haven't ITV been here before?
The BBC have that sort of thing all to themselves, ITV need to go different.
And maybe not the same thing all the year 'round. Perhaps a summer breakfast show from a beach and a autumn/winter show in a studio with different presenters.
PJ
( Adrain Chiles that's not you).
I suspect that's far too simple though and ITV will try to draft in someone from the outside, like Susannah Reid as speculated.
On DS Susannah has said she is not moving.
It wouldn't be permitted. The Ofcom Channel 3 Breakfast licence requires a news based show on weekdays.
They can only do this if ITV plc hands it back. All of the Channel 3 licences have been extended for another ten years by Ofcom, by agreement with the Secretary of State.
Daybreak is the last one for me to flick on to.
I have never warmed to Aled as a presenter on that show, but on other things I have liked him.
I feel he is not suited to that format.
ITV just does not know what to do with that time slot.
I would make it a more serious programme and ditch the flippant stuff.
Sky news with Steven Dixon as anchor is my preferred choice.
Buying in presenters and giving them massive salaries such as Adrain Chiles and Christine Bleakley, just gets everyone's backs up, a million a year, people think it's wrong and switch off.
Sky with Edmond Holmes get it more right than ITV they need to see what Sky do with a Sunrise to see how to take the BBC on.
Every year Eamonn Holmes is about to take over Daybreak. Strangely it seems to coincide with his Sky contract being up which is then quickly renewed, Sky fall for it every time.
The IBA who imho was more strict with the itv franchise holders should never have been disbanded. As a result of the broadcasting act 1990 a broadcaster of breakfast tv,TVAM,who had got right lost its franchise.
Why ofcom cant demand that itv plc cant hand back the contract so they can readvertise it is beyond me. Though it could be that they have locked in the licences til 2014 which is a shame
Revamp done.
About four. Ironic really that in the tenure of the much-derided Chiles and Bleakley the programme was actually getting a bigger audience than it is now.The fundamental problem seems to be ITV has no idea what to do with this slot and every revamp turns away more and more viewers. I expect to see the audience fall to 500,000 by about March.
And make Lorrianne have her own show again.
And finally rename it to GMTV
demand that itv plc gives back the breakfast tv franchise
readvertise the franchise
Award the franchise to a company who passes the quality threshold and will produce a top quality programme that provides hard news
someone like tv-am
IMHO That should also apply to the rest of channel 3 licencees as well. There needs to a raising of quality on itv. Since 1993 there has been a steady decline
this just my observation
Don't you think there's a reason that Castle hasn't got a similar presenting role since? He's terrible, just like Richard Arnold. They need a total clear out and start again.
I mean, Richard Arnold left GMTV and never seen him again since ITV decided to bring him back. If they were that good, they would have got a similar job elsewhere.
They need to get rid of GMTV once and for all. That's where it's failing IMO.