Is there a dustbin anywhere, there's normally one close by . .
Put it in the trash & tell all the presenters to hold onto it . . .
Bloody awful programme . .
Of course you're right (and here is comes ... ) but, you can say the same about coal-mining - 99% of what you dig up is useless, but if you hit the right seam you can get a decent payoff.
The problem with the media is that they're obsessed with the 18-34 or 18-49 age group, as that's what they're taught in Meeja Skool should be the target audience. They simply don't know how to make programmes for people outside of that band - and they have no clue at all about how to make programmes that men would watch (ans. It's not just Top Gear or Football)
To some extent they're correct: Men are much harder for the advertisers to sell to: they don't buy cosmetics, only need 2 pairs of shoes and sex, booze & **** are banned. Likewise, the elderly who would be the natural morning audience for the reasons you give are difficult as you can't sell anti-aging cream to people who already have wrinkles - and also, they have most of the "stuff" that advertisers try to sell to the more gullible demographics.
Making programmes for the unemployed is also fruitless. What can advertisers sell to people who don't have any money? (apart from Wonga? )
However, back to the seams of coal. There are plenty of niche audiences in the UK: childless, employed women would be a good (if small-ish) target. As would all the people who are new to the UK and for whom English is not their native language. Maybe the future of breakfast-ITV lies in non-english content - and it would be very funny watching Sussanna Reid trying to read an autocue in Croatian.
Great post and you make some astute observations.
But Daybreak as a whole is aiming way too high, the initial Daybreak relaunch cost the best part of £30 Million (£26 Million for the rights from Disney, £1 Million for the studio and another £2 Million or so for Bleakley, Chiles and the other presenters)
All this investment to appeal to a possible 2 Million viewers,seems totally fruitless and a huge waste of money.
By trying to appeal to a niche they are always going to fail,
Helen (?) who is credited with trying to revamp the show (and all ITV Daytime output) is lauded as a success, however Brooker's Weeklywipe would suggest otherwise, especially with This Morning featuring a urine drinking couple and a woman who claims to be able to read asses :eek:
Daybreak needs to ditch all the celebrity gossip, stop sycophantically promoting ITV shows and just give viewers what they want in the Mornings - News and the Weather. - everything else is superficial nonsense!
Part of me thinks they should just give up. Do a 5-10 minute bulletin at the top of each hour (supplied by ITN, I'd imagine) and then just show repeats or kids shows or something to fill the airspace.
But, if they do relaunch (again), they should stick with it. ITV seems to think there's some sort of silver bullet that will solve all their problems, that there's some combination of presenter, studio, on-screen graphics that will attract an extra 2 million viewers overnight. There isn't. Building an audience is a slow, painstaking process. It needs patience and commitment. Qualities ITV seem to lack.
Reports are saying that Good Morning Britain/Good Morning UK is starting next week with Susanna Reid, but listings still put her on BBC Breakfast and Lorraine and Aled on Daybreak.
Comments
Put it in the trash & tell all the presenters to hold onto it . . .
Bloody awful programme . .
Great post and you make some astute observations.
But Daybreak as a whole is aiming way too high, the initial Daybreak relaunch cost the best part of £30 Million (£26 Million for the rights from Disney, £1 Million for the studio and another £2 Million or so for Bleakley, Chiles and the other presenters)
All this investment to appeal to a possible 2 Million viewers,seems totally fruitless and a huge waste of money.
By trying to appeal to a niche they are always going to fail,
Helen (?) who is credited with trying to revamp the show (and all ITV Daytime output) is lauded as a success, however Brooker's Weeklywipe would suggest otherwise, especially with This Morning featuring a urine drinking couple and a woman who claims to be able to read asses :eek:
Daybreak needs to ditch all the celebrity gossip, stop sycophantically promoting ITV shows and just give viewers what they want in the Mornings - News and the Weather. - everything else is superficial nonsense!
But, if they do relaunch (again), they should stick with it. ITV seems to think there's some sort of silver bullet that will solve all their problems, that there's some combination of presenter, studio, on-screen graphics that will attract an extra 2 million viewers overnight. There isn't. Building an audience is a slow, painstaking process. It needs patience and commitment. Qualities ITV seem to lack.
6 Sep 2010 - ? LOL It's only 3 and a half years since GMTV finished!
God, i wish they'd bring back Big Breakfast