9.4 MILLION People CHOOSE to pay SKY....

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  • [Deleted User][Deleted User] Posts: 4,387
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    iain wrote: »
    advertising often makes people buy more of things they don't necessarily need or want.

    hence the phrase 'the power of advertising'.

    at the end of the day, when a company advertises it has one goal - to increase revenue and profit.

    which means we're spending more than we would without advertising.

    Iain

    Without advertising everything we buy would be more expensive and we'd spend more money on fewer things.

    Like I said, what's the point :yawn:
  • goggledgoggled Posts: 1,751
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    Until an event that bankrupts them and turns their families in to the streets; just like what can happen across the Pond, when serious illness happens.
  • [Deleted User][Deleted User] Posts: 4,387
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    u006852 wrote: »
    No that is not what Iain said.

    He was making the point that given the choice many people would not even pay for essential services.

    He was comparing those services to TV which has been shown again and again as an absurd comparison. Those services are there to benefit everybody, not just those that can afford them.
  • u006852u006852 Posts: 7,283
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    Sover_99 wrote: »
    He was comparing those services to TV which has been shown again and again as an absurd comparison. Those services are there to benefit everybody, not just those that can afford them.

    No he wasn't.

    "given the choice, i wonder how many would subscribe to the NHS, the fire brigade or the police force"

    Seems very unambiguous to me.

    You can choose to interperate it in a way to try and make your point if you wish, but it's clear as to why you are doing so.

    Perhaps we should ask Iain to clarify?
  • Von TrappVon Trapp Posts: 398
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    Skys subscriptions are driven by the premier league rights. I only have sky because of sky sports. If they did not have those rights than skys subscriptions in my opinion would be less than half then what they currently are.
  • [Deleted User][Deleted User] Posts: 4,387
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    u006852 wrote: »
    No he wasn't.

    "given the choice, i wonder how many would subscribe to the NHS, the fire brigade or the police force"

    Seems very unambiguous to me.

    You can choose to interperate it in a way to try and make your point if you wish, but it's clear as to why you are doing so.

    Perhaps we should ask Iain to clarify?

    I choose to interperate it as the constant comparison he makes to public services that are paid for by everyone and there to benefit everyone to a service that chooses to deny their main services to society's most vulnerable.

    And it is clear why I do - to show the absurdity of even mentioning 'the NHS, the fire brigade or the police force' in a thread about Sky.
  • zz9zz9 Posts: 10,767
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    Sover_99 wrote: »
    I choose to interperate it as the constant comparison he makes to public services that are paid for by everyone and there to benefit everyone to a service that chooses to deny their main services to society's most vulnerable.

    And it is clear why I do - to show the absurdity of even mentioning 'the NHS, the fire brigade or the police force' in a thread about Sky.

    Why? Almost every country in the world accepts that TV is a vital part of their countries fabric.

    Many countries have laws regulating the amount of locally produced content, knowing that TV has a direct impact and effect on the national identity and culture. Almost ever first world country has a state funded (licence fee or direct taxation) broadcaster, and they don't do that just so they can tell the newscasters what to say!

    TV is a vital part of the nation. And every government for the last fifty years has accepted that.
  • [Deleted User][Deleted User] Posts: 4,387
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    zz9 wrote: »
    Why? Almost every country in the world accepts that TV is a vital part of their countries fabric.

    Many countries have laws regulating the amount of locally produced content, knowing that TV has a direct impact and effect on the national identity and culture. Almost ever first world country has a state funded (licence fee or direct taxation) broadcaster, and they don't do that just so they can tell the newscasters what to say!

    TV is a vital part of the nation. And every government for the last fifty years has accepted that.

    And what has any of that do with how many people choose to sub to Sky?
  • zz9zz9 Posts: 10,767
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    Sover_99 wrote: »
    And what has any of that do with how many people choose to sub to Sky?

    That old trick. When you realise you've lost the argument you suddenly say it's not relevant!

    You were quite happy to discuss it when you thought you had a point.

    Such as: He was comparing those services to TV which has been shown again and again as an absurd comparison. Those services are there to benefit everybody, not just those that can afford them.

    and then: I choose to interperate it as the constant comparison he makes to public services that are paid for by everyone and there to benefit everyone to a service that chooses to deny their main services to society's most vulnerable.

    And it is clear why I do - to show the absurdity of even mentioning 'the NHS, the fire brigade or the police force' in a thread about Sky.


    But now you realise you've lost the point you suddenly say "it's not relevant"
  • mbessexmbessex Posts: 2,253
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    Steve™ wrote: »
    Sky have 9.4 million subscribers and that number is increasing daily.

    Most subscriptions are [annually] 2 or 3 times the TV Licence fee - Is this a sign of what little entertainment the BBC offers

    Would the same number CHOOSE to pay the BBC?

    I think not. Its time the Licence fee was scrapped and people given the choice.


    YAWNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN
  • carl.waringcarl.waring Posts: 35,684
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    Steve™ wrote: »
    Also, BBC1/2 get 27% of the weekly viewing share..... So 73% are watching something else!
    Okay. Try this. How many channels can you get on satellite? For example's sake let's say 200. Okay?

    So two channels get nearly one-third of all available viewers while the other 198 get the other two-thirds between them. So, 4% of the channels get's nearly 30% of the viewers. Any other two channels get more? NO!
  • robotrobot Posts: 1,181
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    I have read through this entire thread, with increasing astonishment, at our friend Steve's inability to understand the facts so eloquently placed in front of him by many other contributors.

    BSkyB's expertise in covering football is without doubt the best around. Its news coverage is also very good. Its total failure in producing any memorable drama production in its entire history is remarkable.

    I will simply say that Steve appears to be another of those people who know the price of everything and the value of nothing. Just like Rupert.
  • iainiain Posts: 63,929
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    hendero wrote: »
    Right, TV is as important as the NHS, the fire brigade or the police.

    where in hell did you pluck that little gem from?

    i didn't say that at all.

    what i did say was that given the choice i wonder how many people would choose to pay for them.

    do you honestly think that given the choice everyone would contribute towards them?

    Iain
  • iainiain Posts: 63,929
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    Sover_99 wrote: »
    Without advertising everything we buy would be more expensive and we'd spend more money on fewer things.

    Like I said, what's the point :yawn:

    so without advertising, companies who make and sell things would be making more money than they currently do by advertising?

    sounds to me like they've missed a trick....

    so if i launched a new product on the market, competing with existing products, i could both charge more, and sell more, all without advertising?

    Iain
  • iainiain Posts: 63,929
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    Sover_99 wrote: »
    He was comparing those services to TV which has been shown again and again as an absurd comparison. Those services are there to benefit everybody, not just those that can afford them.

    i wasn't comparing them at all, except in the context of :

    wether or not people would voluntarily pay for something.

    again, you talk about the tv licence as though its only something a wealthy minority can afford, which simply isn't the case.

    Iain
  • iainiain Posts: 63,929
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    Sover_99 wrote: »
    I choose to interperate it as the constant comparison he makes to public services that are paid for by everyone and there to benefit everyone to a service that chooses to deny their main services to society's most vulnerable.

    And it is clear why I do - to show the absurdity of even mentioning 'the NHS, the fire brigade or the police force' in a thread about Sky.

    then you're completely misinterpreting what i'm saying.

    the repeated mantra here is all about *choice*, and how people should have the choice as to whether or not they should pay for something.

    so either the issue is *choice* or it isn't.

    if it is, fine - but if it is, then that should apply to other public services too.

    if it turns out that its not about choice after all, then that's fine too - but i wish people would stop going on about it, only to back peddle as soon as it becomes readily apparent that its actually not about choice.

    Iain
  • mRebelmRebel Posts: 24,882
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    iain wrote: »
    advertising often makes people buy more of things they don't necessarily need or want.

    hence the phrase 'the power of advertising'.

    at the end of the day, when a company advertises it has one goal - to increase revenue and profit.

    which means we're spending more than we would without advertising.

    Iain

    Remember the Texan eyeglasses.
  • mRebelmRebel Posts: 24,882
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    u006852 wrote: »
    No he wasn't.

    "given the choice, i wonder how many would subscribe to the NHS, the fire brigade or the police force"

    Seems very unambiguous to me.

    ?

    And to me. What I don't see is how on earth its got anything to do with the tv licence.
  • zz9zz9 Posts: 10,767
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    mRebel wrote: »
    Remember the Texan eyeglasses.

    As I said a few hours ago in another thread:

    This was a report on the cost of eyeglasses in various states in the US, some that allowed opticians to advertise and some that didn't. When states were allowed to advertise, prices went down.

    This works for products such as eyeglasses, that we buy once ever few years and that are usually made to order.
    Advertising made people aware of the price and encouraged competition.

    With daily products like milk, Coke, beans, petrol etc we know the prices. We see them every day. We do not need advertising to tell us that brand X is cheaper than brand Z. We can see them next to each other on the shelf.

    If advertising was banned then Tesco, Asda and Sainsburys would still be at each others throats because we can easily compare prices without needing adverts on TV.


    The "eyeglasses example" does not apply to all products, only ones thta people buy rarely and need advertising to inform them of the alternatives and the costs.
  • zz9zz9 Posts: 10,767
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    mRebel wrote: »
    And to me. What I don't see is how on earth its got anything to do with the tv licence.

    That's because it shows your argument to be false. That's one of the standard tactics you use.
    When something goes against you and you can't argue against it, say it's "irrelevant". If the comparison appears to support your argument then it's suddenly relevant.

    For example, what do eyeglasses have to do with the TV licence?

    Nothing. But you bought them up.....:D
  • PeterBPeterB Posts: 9,487
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    zz9 wrote: »
    That's because it shows your argument to be false. That's one of the standard tactics you use.
    When something goes against you and you can't argue against it, say it's "irrelevant". If the comparison appears to support your argument then it's suddenly relevant.

    For example, what do eyeglasses have to do with the TV licence?

    Nothing. But you bought them up.....:D

    If advertising reduces prices, that was an example.
  • u006852u006852 Posts: 7,283
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    mRebel wrote: »
    And to me. What I don't see is how on earth its got anything to do with the tv licence.

    You are correct, it has nothing to do with the TV license.

    It is making the point that many people would not pay for things unless compelled to.

    That may include the services mentioned.

    Iain clearly explained this, I have already explained this, so why do you and others persist in trying to twist the points meaning into something else?

    Perhaps because it shows the point that hendero made about voluntary subscription, which Iains comment was addressing, to be a flawed one?
  • KennyTKennyT Posts: 20,701
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    As has been said repeatedly, the issue of advertising reducing or increasing prices is too complex to package it up neatly into one effect or the other. It depends on what the advertising is used for:

    1 Increasing sales, in which case any fixed costs get spread over more units, probably lowering prices in the near future (or possibly just increasing margins).

    2 Supporting a price campaign, in which case, the lower prices were going to be charged anyway (for a time) and the advertising cost will have been factored in. Advertising may increase the period of the price deal being available.

    3 An awareness campaign for a new product, in which case there's no way of knowing what the price would have been if it was not advertised. The price of other competing products would probably have a bigger impact on the initial price.

    4 Creating or maintaining a premium brand, in which case the advertising is paid for by increased prices.

    Essentially, all of the above examples exist in TV advertising so it's a mixed bag. Some stuff is undoubtedly cheaper, more units of some stuff are sold, and other stuff is more expensive. The net effect is, surely, that the commercial TV companies income comes from somewhere and the bottom of the "food chain" is the household budget. (or is it their employers, or is it their employers customers :confused: !)

    K
  • LawrenceteroLawrencetero Posts: 3,765
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    Charnham wrote: »
    thanks those figures are less confusing

    amazing how much better the weekly reach is than the daily reach

    it is not "amazing" at all, it is just longer exposure, if you leave a slice of bread out for a day it is like to get 100 microspores on it, if you leave the same slice of bread out for a week it is likely to have 1,000,000 micospores on it.

    not amazing
  • LawrenceteroLawrencetero Posts: 3,765
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    Wow just got into this to see it's red hot.
    I wish people would not confuse Sky and the TV Licence / BBC.
    I watch more BBC (and Channel 4 orientated) material than anything else, either direct or through channels like the UKTV ones. So, I'm happy with paying the TV licence for the programmes the BBC produces.
    I subscribe to Sky mainly because it's the best delivery system available - HD and SD channels in mostly better quality than Freeview would give me. I also like the Sky + system for its functionality and am happy to accept that I have to pay for this.
    The pay for Sky v why should I pay for the licence fee argument is not the same thing.

    interesting, so you choose sky not just because if its content (sports/movies/docs etc) but also the picture quality, prv features (someone said earlier they use a separate pvr but used sky+ for the epg) the baility for pause and rewind live tv - so when a probbcer type states "oooh what content does the sky channels produce in the uk" it is a little loaded question - mainly as they dont produce the same uk tv content as the bbc and because sky deliver so much more than just aggrigate content...

    good points
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