So 6 months later still no website, The mess they made of the Dave Pearce anthems show, (and they are still leaving in the Juice fm mentions in ), and now 2 nights in a row no specialist djs, Why would people want to listen to non stop fire you would be better off listing to your own music were there are no adverts.
Finally, I would comment that our industry is facing huge changes in the next five years. Listeners are sticking with radio - but on multi platforms. Choice increases, and listening appears driven by content with genre, cultural or demographic appeal rather than by geographic location. The challenge for Fire is to find a space big enough to be a relevant, fun entertainment station for the 'post Radio 1 but not ready for Heart' audience and broadcast that to a wider regional area. Like it or not, standing still as an FM only local stand alone business would be death in the long term. Our TV strategy will give us a brand exposure to promote our regional digital radio brands; and is a very cost effective marketing tool.
I hope those facts help clear up any confusion, and keep an eye for new places to hear and see Fire from our new website from 6 Jan. I'm sorry that I will not be able to get into a running discussion.
Well thats 3 evenings now no specialist show, i supose they are going for the bare minimum of 12hrs required under their Character of Service. Oh well goodbye fire nothing worth listening to now.
JACKfm was recently recently taken off the Bournemouth DAB MUX. I was wondering if Celedor were going to use 106.6 to transmit the Breeze.
http://radiotoday.co.uk/2014/06/no-profits-for-celadors-radio-division/
There was a item about Celador not making a profit, so as long as being on the S Hampshire keeps Jack's FM licence renewal, and Jack does not have to cover all of Dorset, just Bournemouth on FM there is no need for Jack to be on the DAB Bournemouth/Dorset mux?
Well something is up. The signs have gone from the building, a few evening shows have vanished without any word, no website (of course) and some major FM disruption.
Fire was such a brilliant station. I really hope someone can buy it and restore Fire to it's rightful place as a vibrant and exciting station for an area full of eNeRGy.
It will be interesting to see what Celador do with it. It's unlikely ofcom will allow a format change for it to become The Breeze (but I think The Breeze is already available in Bournemouth), so they may keep Fire as they're youth brand and roll it out if they buy other stations that fit the format of Fire?
question asked this morning and theanswer was "Fire Radio is a owned by Fire Media Ltd, which remains part of The Triple Broadcast Co Ltd Group."
Question answered by who? The on-air changes smack of a station moving location. And while I suppose it's possible Celador might just be renting studio space to Triple Broadcast Co Ltd I can't really see it happening. RIP Fire/NRG. Assimilated July 2014.
Comments
...or Capital. (Albeit with adverts)
I had great expectations for Fire.
http://www.muxco.com/blog/ And maybe sometime Solent local TV which launches this week?
http://licensing.ofcom.org.uk/binaries/tv/mux/MuxL/Technical_Plan.pdf
From a comment on
http://www.ukfree.tv/showchannel.php?id=THATSSO
may not be till December 28th
Wonder if the Somerset DAB mux will actually launch late Summer?
Wrong format.
Although a rebrand to something else would be a Capital idea.
Maybe a new format on the way then... or Breezes could be set on Fire!
There was a item about Celador not making a profit, so as long as being on the S Hampshire keeps Jack's FM licence renewal, and Jack does not have to cover all of Dorset, just Bournemouth on FM there is no need for Jack to be on the DAB Bournemouth/Dorset mux?
**Cue sign of the times** jokes...
Fire was such a brilliant station. I really hope someone can buy it and restore Fire to it's rightful place as a vibrant and exciting station for an area full of eNeRGy.
though as its all ready there what about Capital?
If you are a listener of @allanlake on @FireHitRadio then note this down!!! his #MorningBit will be starting at 6am from Mon 7th July 2014!!
It will be interesting to see what Celador do with it. It's unlikely ofcom will allow a format change for it to become The Breeze (but I think The Breeze is already available in Bournemouth), so they may keep Fire as they're youth brand and roll it out if they buy other stations that fit the format of Fire?
Bournemouth is in Jack South Coast's MCA. Why would they double up and put it on another frequency?
True, although Jack 2 might be an option (similar format to 107.9 in Oxford).
Question answered by who? The on-air changes smack of a station moving location. And while I suppose it's possible Celador might just be renting studio space to Triple Broadcast Co Ltd I can't really see it happening. RIP Fire/NRG. Assimilated July 2014.