New Look ITV 2 - Your Thoughts?

pburke90 · 09/07/03 - 18:15

Digital Spy has posted the new design for ITV 2, which will begin broadcasting form Monday morning. See HERE for the full list of pictures.

What do you think of the look? Simplistic and sexier, or just plain sad? I havn't made up my mind yet....

Padzter

KiCKeD · 09/07/03 - 18:17

it looks cool

i wish they used that for ITV1

bananaman_007 · 09/07/03 - 18:17

I think the yshould have put the money spent on this new look towards some new programming.

[Deleted User] · 09/07/03 - 18:18

Yeah, I too don't think I can say whether I like it or not
...yet.
I shall wait till Monday and see what it looks like then I spose.

Plus, I posted a bit about it in the 'Do You Think It's About Time ITV2 Went Dogless?' thread, HERE

*damo.

peeps · 09/07/03 - 20:11

Originally posted by bananaman_007
I think the yshould have put the money spent on this new look towards some new programming.

I agree, these channels spend millions to have a new look and yet they still show the same rubbish.

New cover, but still the same old pages.

[Deleted User] · 09/07/03 - 20:50

It's nice to see that we aren't being plagued by the daylight effect on every logo (like ITV1). A lot of parts (the bumpers especially) remind me of some old channel four idents (the circle era). I am interested to find out the music scheme.

Apart from that they look pretty cool - we will see, when they go live!! :cool:

The Magic Monkey · 09/07/03 - 21:01

Originally posted by peeps
I agree, these channels spend millions to have a new look and yet they still show the same rubbish.

a makeover like this will not have cost 'millions'.

iain · 09/07/03 - 21:31

doesn't exactly look that different, i didn't think.

Iain

Ste30yo · 09/07/03 - 22:51

I'm surprise nobody's noticed the similarity to the BBC logo - wonder where they got the idea from?! :rolleyes:

carl.waring · 09/07/03 - 23:24

Originally posted by Ste30yo
wonder where they got the idea from?!

I think they based it on the ITV1 branding.

(Yes, I was being sarcastc too

)

[Deleted User] · 09/07/03 - 23:43

Originally posted by cwaring
I think they based it on the ITV1 branding.

(Yes, I was being sarcastc too )

Has any1 notices the inverted colours tho...

ITV1
letters blue bg, yello txt
number yello bg, blue txt

where as ITV2
letters blue txt, yello bg
number yello txt, blue bg

But as you say very much like both Channel 4 indents and BBC logo!

Is any1 (like me) gonna get up 4 9:25 on monday - bcus if any1 was as sad as me and did the same for itv1 there was a little promo movie on the first mornin

(soz bout typing - gettin v.lazy!

)

[Deleted User] · 10/07/03 - 00:17

Originally posted by chuddyb
Has any1 notices the inverted colours tho...

ITV1
letters blue bg, yello txt
number yello bg, blue txt

where as ITV2
letters blue txt, yello bg
number yello txt, blue bg

ooeerr, i didnt notice that, no...
See it now tho:)

*damo.

spikej · 10/07/03 - 01:00

Even though I could never call any TV Presentation sexy I will say it looks quite good, and will probably be up there with BBC Three and Four for imagination value.

Stu

[Deleted User] · 10/07/03 - 01:40

Looks alright, I suppose. But if there's one thing that bugs me, it:s the la:zy use of co:lons in the sub:brand tit:les (re:play, un:cut, especially v:i:p). It wasn:t clev:er when ri:se did it, and it isn:t cle:ver now. Id:iots.

iain · 10/07/03 - 09:40

Originally posted by Mark X
Looks alright, I suppose. But if there's one thing that bugs me, it:s the la:zy use of co:lons in the sub:brand tit:les (re:play, un:cut, especially v:i:p). It wasn:t clev:er when ri:se did it, and it isn:t cle:ver now. Id:iots.

agree with that.

it works as a one off with re:covered, because thats a bit more clever because its about (re) covers (covered) which are brought back by other artists as it were (recovered).

but to simply start putting colons in the middle of words left right and centre like that loses any cleverness there may have been, and will just look dated in about two weeks. possibly less.

Iain

peeps · 10/07/03 - 10:12

Originally posted by n2x
a makeover like this will not have cost 'millions'.

Millions, a million, thousands, the point is makeovers like this are a waste of money, look how much the BBc spent on theirs.
Do people really care what it looks like in between programmes?

What people want is some decent programmes and the money could be used on that.

I certainly do not watch a channel to see lots of graphics moving around or some prat standing smiling tat everyone, like they do on ITV1

AcerBen · 10/07/03 - 12:52

I think they're absolutely hideous actually..... but not too fussed, I rarely watch the channel anyway. It'll be good for Pop Idol 2 tho

And I also agree the colons are very unoriginal.. and what's the purpose of them anyway? Not impressed

[Deleted User] · 10/07/03 - 14:42

The pop idol2 programs are going to be x:tra or x:clusive no doubt!

Anyway - no1 answered my question about if anyone (like me) is getting up on Monday mornin (9:25) to see the launch?

carl.waring · 10/07/03 - 14:53

Originally posted by chuddyb
Anyway - no1 answered my question about if anyone (like me) is getting up on Monday mornin (9:25) to see the launch?

I might. Actually, I'll probably Tivo it and stop in bed

digiperson · 10/07/03 - 15:13

The ITV2 website www.itv.com/itv2 has moved back to www.itv2.co.uk

I spose this is ready for the new launch on Monday

digiperson

artesea · 10/07/03 - 15:19

it's an improvement on the old logo which was dreadful.

at least it will mirror the itv1 styles, although these already look out of date.

[Deleted User] · 10/07/03 - 17:10

Originally posted by artesea
it's an improvement on the old logo which was dreadful.

Which one, the bevelled one used currently, or the plain blue/yellow one?:)
I quite like the bevelled ITV2 logo TBH, alongside the ITV1 one:cool:

*damo.

[Deleted User] · 10/07/03 - 17:11

The new one looks good - all we need now is for Channel 4 to get rid of their 'building blocks' logo!!

[Deleted User] · 10/07/03 - 17:14

Originally posted by Kamin
all we need now is for Channel 4 to get rid of their 'building blocks' logo!!

i don't

*damo.

Netizen · 10/07/03 - 18:34

Although i've never seen ITV2 or had access to it, i really like the new idents! It makes more sense of the "four blocks" idea, i hate the way on ITV1 they split apart for a few secs then join up again, its pointless! The colons are a typical idea from middle age execs thinking they're young and trendy. Also the range of variations and black background kind of reminds me of the different Central logo animations

Now drop the daylight, the cheesy irellevant celebs and homogenised credits from ITV1 and the transformation is complete.

The programming still suck tho!

digiperson · 13/07/03 - 22:18

www.itv2.co.uk has now been updated with the new look

digiperson

Hey there!

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