Just seen Armin Van Buuren - In and out of love on Clubland TV.
Excellent addition to the playlist!
Good stuff. Would be great to see some more Armin on there, 'Never say Never' and 'Sail' would be good additions.
Clubland is becoming a decent channel now, as long as there isn't too much of the 'typical' Clubland album music (Scouse house/bounce, or whatever it's classed as).
Clubland is becoming a decent channel now, as long as there isn't too much of the 'typical' Clubland album music (Scouse house/bounce, or whatever it's classed as).
It should be other channels doing it.
They may aswell rename it Dance TV or something if it's not Clubland.
They have wrecked the channel from a brand point of view. Maybe good for the dance fan.
They have wrecked the channel from a brand point of view. Maybe good for the dance fan.
As you say, it's good for the dance fan.
What Clubland are doing with the channel is a good thing. Yes perhaps some of the tracks that they've been adding to the playlist of late don't really relate to the sound and feel of the Clubland albums, but does that really matter? A lot of people on here are crying out for a decent UK dance channel and it seems to me that CLTV are making an effort to deliver.
Of course you're always going to see the likes of Scooter, Cascada, Manian and, (God help us) Blackout Crew on the channel. All Around The World are obviously going to be keen to use the channel to push their artists and albums. At the end of the day, that's what it's there for.
But at least they're happy to take a bit of feedback on board from their viewers when it comes to the music they play. Which is more than can be said for the other dance channels.
What Clubland are doing with the channel is a good thing. Yes perhaps some of the tracks that they've been adding to the playlist of late don't really relate to the sound and feel of the Clubland albums, but does that really matter? A lot of people on here are crying out for a decent UK dance channel and it seems to me that CLTV are making an effort to deliver.
Of course you're always going to see the likes of Scooter, Cascada, Manian and, (God help us) Blackout Crew on the channel. All Around The World are obviously going to be keen to use the channel to push their artists and albums. At the end of the day, that's what it's there for.
But at least they're happy to take a bit of feedback on board from their viewers when it comes to the music they play. Which is more than can be said for the other dance channels.
Course it matters. They are basically associating obscure dance that isnt popular in the UK with the Clubland indentity. They won't make it own label so it will never be part of clubland albums our tours. I bet alot of regulars are waiting on Cascada coming on.
It may draw up a few viewers but they will get bored and go back to MTV Dance. If they must do it "Classix" should be renamed to "Non commercial hour" then they can play around with the playlist. I worry about the brand image here I followed Q for a while and when FHM TV took half it's hours they wrecked the channel. It's never been the same since.
I expect this influx in obscure dance to drop. Flaunt tried it and failed. The average viewer 16 - 25 turning in expects to see all your Calvin Harris, Cascada, Basshunter on these channels. They don't have enough in the can to break these artists despite DNTV trying with ATB. It's a niche and many regular dance fans will think this is good. I observe this forum and they will probably switch to another channel outside the UK again.
Viewing will drop the R&B/Dance will be back. These channels run on advertising, ringtone adverts so if they detect a slight drop they panic. National Anthems is on during the day on DNTV now too. I guess this is where they are picking up alot of viewers hence why Clubland is now copying.
But I also watch Scuzz and there's the problem here with old videos being repeated over and over so they have a few new skool rock shows plus Lava is on the scene breaking new bands.
These channels need to sit down and look at it properly. 17 hours of the day should be brand new, well known commercial dance. Late hours should be for the real dance enthusiasts the funky house, old skool, trance, disco, electro, rave. 3 Hours is teleshopping anyway.
What's probably happening at the moment is Clublands regulars are going over to DNTV and MTV Dance. 'Desntiaion Dance' now on that channel with all your new stuff. The young music channel fans tend to be loyal but people who are real dance fans tune in out of interest.
Expect this "experiment" to fall quick. Clubland has to go back to commercial dance quick. Real dance fans won't appritiate it's young, commercial dance branding and little attempt to tweak the schedules. It doesn't suit the channel. Clubland TV beat MTV Dance when it launched. Flaunt alot of people never knew it was a proper dance channel. Since Dance Nation TV has come it's probably stolen Clubland's audience as it's a massive name.
This is all about viewing figures plus the request lines for them. Soon they have to pick if there a general dance channel or own label. Having watched the channel if there was a new Clubland album tomorrow I'd not know the music on it. Half the stuff being played is from previous albums. :rolleyes:
If it keeps up Clubland TV won't last on Sky much longer. :eek:
I guess this is where they are picking up alot of viewers hence why Clubland is now copying.
If it keeps up Clubland TV won't last on Sky much longer. :eek:
Looking at BARB, as mentioned above Dance Nation has made little (if any) impact. Clubland and MTV Dance are roughly neck and neck, which shows how popular Clubland has become against the much longer established MTV Dance (which is also available on cable).
With healthy ratings, goodness knows why you think it won't be on Sky much longer.
If anything it's Dance Nation which needs to change or "won't last on Sky much longer"!
Cross platform brands don't have to be identical on each platform. Kiss radio plays dance and has shows like a State of Trance, yet there is no trace of dance music on Kiss TV. Magic radio plays slow easy listening tracks but the TV channel is much more upbeat. There is no problem as long as the core values are the same.
If anything it's Dance Nation which needs to change or "won't last on Sky much longer"!
I Agree on that.
Now i would love to launch up my own dance music tv channel i know so much about it if i could have some part of running CSC's dance brand then it could become successful since i do know what Dance Fans want for a channel.
Personally i'd rid of Dance Nation TV branding as its much too aimed towards people who dont like dance music just look at mydancenation.com
According to the on-screen ticker on CLTV, Tiesto - Adagio For Strings is the most requested track on the channel at the moment.
It may draw up a few viewers but they will get bored and go back to MTV Dance.
The young music channel fans tend to be loyal but people who are real dance fans tune in out of interest.
I consider myself a 'Real dance fan' as you put it. I enjoy trance, house, breaks & beats, electro, hardcore and most commercial dance. I tend to watch CLTV more than the others as the music they play mostly appeals to me. Plus the fact that the ad breaks aren't 5 minutes long. :rolleyes:
Looking at the BARB, as mentioned above Dance Nation has made little (if any) impact. Clubland and MTV Dance are roughly kneck and kneck, which shows how popular Clubland has become against the much longer established MTV Dance (which is also available on cable).
With healthy ratings, goodness knows why you think it won't be on Sky much longer.
If anything it's Dance Nation which needs to change or "won't last on Sky much longer"!
I'd have to see each programme information. Daytime Clubland remains the same and has increased classics (so BARB won't have reflected this month yet).
As I say playing classics all day will soon become "stale". It was successful at launch and if it was doing well why change it? Are they hoping to squeeze Dance Nation TV out? They have effectively copied DNTV's music because here's what's been copied:
Longo - One Life Stand
Sash! - Stay (Also new in the last 3 months)
Tiesto - Adagio for strings (When since it's launched in 28 January 2008 have they ever played this track)?
Milk Ink - Was never played until DNTV launched.
I'm only saying the facts. I copied the entire DNTV launch playlist so I can confirm what tracks appeared on what channel first.
It's been clear DNTV is trying there own stuff like ATB, Fragma, Milk Ink, lots of trance and Tiesto. I don't care what viewing figures say but I watch less Clubland TV now because they are all coping each other.
Clubland TV has dire graphics, poor sound and bitrate. It was dished for months on here. Flaunt played all your Kate Ryan music and it failed after a week or two. I seen the number one selected track was the Tiesto one. Well done it probably is one of the biggest dance tracks of the 00's so alot will select it.
Surely the whole 'Dance Nation' brand is a straight copy of the Clubland brand?
Since AATW have taken over the running of the channel, the technical problems have been minimal.
Now i would love to launch up my own dance music tv channel i know so much about it if i could have some part of running CSC's dance brand then it could become successful since i do know what Dance Fans want for a channel.
But would your channel appeal to all dance music fans? Would you give the same amount of airtime to commercial dance music as you would the more specialist genres? Would the likes of Agnes and Cascada be as welcome on your channel as Armin and Dash Berlin?
Now i would love to launch up my own dance music tv channel i know so much about it if i could have some part of running CSC's dance brand then it could become successful since i do know what Dance Fans want for a channel.
Personally i'd rid of Dance Nation TV branding as its much too aimed towards people who dont like dance music just look at mydancenation.com
According to the on-screen ticker on CLTV, Tiesto - Adagio For Strings is the most requested track on the channel at the moment.
I consider myself a 'Real dance fan' as you put it. I enjoy trance, house, breaks & beats, electro, hardcore and most commercial dance. I tend to watch CLTV more than the others as the music they play mostly appeals to me. Plus the fact that the ad breaks aren't 5 minutes long. :rolleyes:
There's little between Clubland and Dance Nation. Throw in a few classic dance tracks on either channel and you get a "cult" audience praising it from the roof. Tiesto - Adagio For Strings course it's big, it's mainstream but where's Flight 643, Lethal Industry, Traffic? I remember it was on Dance Nations 100 trance anthems.
I post here on a broadcasting point of view. I don't just listen to dance music. Any channel axe at CSC would be on the lowest viewing figures? and what's that maybe Scuzz or NME? CSC won't care DNTV is doing no worse than Flaunt which was NEVER a dance channel.
So called real dance fans don't watch UK channels they watch European music channels. TV in the uk is commercial and all music channels are based on chart sales and what's popular.
This view on the forum goes for nothing as the 16 - 25 audience don't post on here. There's about 5 or 6 regulars in music channel threads. I imagine any research is conducted on video requests by email or phone, demand and BARB figures (specific hours) to see what works.
Let's see how long Clubland TV lasts playing classics. It's been a bit quiet for there big artists at the moment but once there's new Cascada and Basshunter songs they will go back to that. If a "cult" European dance channel was viable it would have launched by now. Let's have ABC, TMF NL CNN HD, DIY Network and all the other channels that may be good.
Each UK channel is palated to suit the tastes of UK viewers. Single sales are based on airplay, download and CD sales. The reality is these channels are only on air to make money I don't think either will close (yet) but they have to sort out there schedules.
Tell me the difference between Dance Nation Live and Clubland Live? I bet nobody hear attends!
Surely the whole 'Dance Nation' brand is a straight copy of the Clubland brand?
From memory Clubland Live has had three events
Dance Nation Live is on it's second this year. They are from the people behind Ministry of Sound so have had years in the business.
I remember there albums long before Clubland came along in 2002. I know they supported the likes of Sash! DJ Sammy in 2000 and then when 2002 came along the commercial Flip & Fill, Special D and now Cascada era began.
Edit: Just to add I also watch Scuzz and there's people who hate emo and for a while there was a second Scuzz channel being mulled on the forums. Nothing has come of it so it's quite funny to hear the same rubbish about dance channels. Put it this way ten years ago there was only three music channels 'The Box, MTV, and VH1' how did we all get by? :eek:
As it happens, I attended both Dance Nation Live in Birmingham last year and Clubland Live in London.
Both events we very similar, although I would say DNL had the slight edge with Sash!, September, Velvet and Stunt in attendence.
Not everyone has access to European music channels.
I see your point. But there's rave events like Tiesto live, Coloursfest, Creamfields, DJ club nights that real dance fans must attend.
There's also MP3 players, Youtube for the cult stuff. I genuinely can't see a profitable European channel playing dance music here. Not when it doesn't chart. You would be better asking for a channel like Rapture TV back because the bigger networks have high EPG costs and they also don't have the staff resources to do much more.
I hoped with DNTV there would be more live events. There's MOS TV online so you would think they could make some of there own programmes for CSC. I personally think CSC has that many channels they can't put enough effort into them each week.
Surely the whole 'Dance Nation' brand is a straight copy of the Clubland brand?
Since AATW have taken over the running of the channel, the technical problems have been minimal.
But would your channel appeal to all dance music fans? Would you give the same amount of airtime to commercial dance music as you would the more specialist genres? Would the likes of Agnes and Cascada be as welcome on your channel as Armin and Dash Berlin?
My channel would be welcome to most dance fans since it would cover these genres :
Trance
House
Eurodisco
Electronica
Breakbeat
Down Tempo
Trip Hop
Ambient/Lounge
Dance Classics
Acid
Electro
Tech
Funky
Balearic etc....
Artists such as Agnes ,September , Milk Inc , Kylie , Velvet , September , Sophie Ellis Bextor by early morning then later on the daytime more of a classic/retro mix of Electronic Music artists like Snap , Soulsearcher , Corona , Robert Miles , Ian van Dahl , Lasgo , 4 Strings , Lange , Transfer , Talla 2XLC , Ayla , Mauro Picotto , Jam & Spoon etc... are considered ok for a daytime playlist (9am-4pm) on a dance channel i much prefer that over this Clubland 'Chav' type music i would play more disco/house/electronic mix by day.
Clubland & DN artists like Cascada , Ultrabeat , Manian , Skyla etc... however would not be playlisted as they are already catered for on other channels and it would not fit with the demographic.
Evening Playlists would be more european artists from Dash Berlin , Kerli , Nathalie , Elize , Junior Caldera , Dexter Connection , Kate Ryan , Jes Brieden , Doruntina , Joanna Dark , Nadia Ali , Dave Lambert , Helene Rask ,Tom Novy , Alcazar , DJ Jose , Cristina Spatar etc...
By Late Night the playlists would become more aimed at a more Underground and lesser known artists such as Markus Schulz , Thrillseekers , Chris Sorbello , Van Dresen , Illan Tenenbaum , Tomato Jaws , Vitalic , Chris Reece , Aly & Fila , Kyau & Albert , Rank1 , Above & Beyond , Solarstone , tyDI etc..
Afterhours/Early Hours playlists would become more ambient and lounge artists from Royksopp , Triangle Sun , Sven van Hees , Ormatie , BT , Delerium , Smoke City , Moonbeam , ATB , Weekend Players , Everything but the Girl , Moby , Sigur Ros , Bjork , Chicane , Massive Attack , etc..
Afterhours/Early Hours playlists would become more ambient and lounge artists from Royskopp , Triangle Sun , Sven van Hees , Ormatie , BT , Delerium , Smoke City , Moonbeam , ATB , Weekend Players , Everything but the Girl , Moby , Sigur Ros , Bjork , Chicane , Massive Attack , etc..
This sounds like a good idea. MTV Dance used to show Chillout on Sunday mornings a few years back. It was something that they actually did extremely well.
This sounds like a good idea. MTV Dance used to show Chillout on Sunday mornings a few years back. It was something that they actually did extremely well.
Shame they dropped it really.
MTV are too busy with programming to bother about music videos anymore.
This sounds like a good idea. MTV Dance used to show Chillout on Sunday mornings a few years back. It was something that they actually did extremely well.
Shame they dropped it really.
I Was a big fan of that too along with the Chill out zone on the original MTV Europe.
Is there not big differences between MTV UK and MTV Worldwide?
I'm sure VH1 is a programme channel in the US. MTV have brands like VIVA and TMF elsewhere. MTV Classic has phased out VH1 Classic and there's actually alot of old dance music being thrown on there along with 20+ years of other music videos you never see now.
It's been clear DNTV is trying there own stuff like ATB, Fragma, Milk Ink, lots of trance and Tiesto. I don't care what viewing figures say but I watch less Clubland TV now because they are all coping each other.
ATB, Fragma and Milk Inc are hardly big attractions for the UK audience. Acts like that and those dire exclusive videos are probably the reason Dance Nation is lagging behind Clubland TV and MTV Dance. Fragma and ATB haven't had a hit since 2001, and Milk Inc haven't since 2003. They're still loved over on mainland Europe though - but aren't you arguing that these channels should be aimed at the UK market?
You might not care about the viewing figures but the advertisers certainly do. I'm glad you love Dance Nation but it isn't working in its current form.
Comments
Good stuff. Would be great to see some more Armin on there, 'Never say Never' and 'Sail' would be good additions.
Clubland is becoming a decent channel now, as long as there isn't too much of the 'typical' Clubland album music (Scouse house/bounce, or whatever it's classed as).
I asked for that about 2 months ago.
Such a fantastic song.
It should be other channels doing it.
They may aswell rename it Dance TV or something if it's not Clubland.
They have wrecked the channel from a brand point of view. Maybe good for the dance fan.
As you say, it's good for the dance fan.
What Clubland are doing with the channel is a good thing. Yes perhaps some of the tracks that they've been adding to the playlist of late don't really relate to the sound and feel of the Clubland albums, but does that really matter? A lot of people on here are crying out for a decent UK dance channel and it seems to me that CLTV are making an effort to deliver.
Of course you're always going to see the likes of Scooter, Cascada, Manian and, (God help us) Blackout Crew on the channel. All Around The World are obviously going to be keen to use the channel to push their artists and albums. At the end of the day, that's what it's there for.
But at least they're happy to take a bit of feedback on board from their viewers when it comes to the music they play. Which is more than can be said for the other dance channels.
Course it matters. They are basically associating obscure dance that isnt popular in the UK with the Clubland indentity. They won't make it own label so it will never be part of clubland albums our tours. I bet alot of regulars are waiting on Cascada coming on.
It may draw up a few viewers but they will get bored and go back to MTV Dance. If they must do it "Classix" should be renamed to "Non commercial hour" then they can play around with the playlist. I worry about the brand image here I followed Q for a while and when FHM TV took half it's hours they wrecked the channel. It's never been the same since.
I expect this influx in obscure dance to drop. Flaunt tried it and failed. The average viewer 16 - 25 turning in expects to see all your Calvin Harris, Cascada, Basshunter on these channels. They don't have enough in the can to break these artists despite DNTV trying with ATB. It's a niche and many regular dance fans will think this is good. I observe this forum and they will probably switch to another channel outside the UK again.
Viewing will drop the R&B/Dance will be back. These channels run on advertising, ringtone adverts so if they detect a slight drop they panic. National Anthems is on during the day on DNTV now too. I guess this is where they are picking up alot of viewers hence why Clubland is now copying.
But I also watch Scuzz and there's the problem here with old videos being repeated over and over so they have a few new skool rock shows plus Lava is on the scene breaking new bands.
These channels need to sit down and look at it properly. 17 hours of the day should be brand new, well known commercial dance. Late hours should be for the real dance enthusiasts the funky house, old skool, trance, disco, electro, rave. 3 Hours is teleshopping anyway.
What's probably happening at the moment is Clublands regulars are going over to DNTV and MTV Dance. 'Desntiaion Dance' now on that channel with all your new stuff. The young music channel fans tend to be loyal but people who are real dance fans tune in out of interest.
Expect this "experiment" to fall quick. Clubland has to go back to commercial dance quick. Real dance fans won't appritiate it's young, commercial dance branding and little attempt to tweak the schedules. It doesn't suit the channel. Clubland TV beat MTV Dance when it launched. Flaunt alot of people never knew it was a proper dance channel. Since Dance Nation TV has come it's probably stolen Clubland's audience as it's a massive name.
This is all about viewing figures plus the request lines for them. Soon they have to pick if there a general dance channel or own label. Having watched the channel if there was a new Clubland album tomorrow I'd not know the music on it. Half the stuff being played is from previous albums. :rolleyes:
If it keeps up Clubland TV won't last on Sky much longer. :eek:
Looking at the BARB figures DNTV has yet to increase much from where Flaunt used to be
Looking at BARB, as mentioned above Dance Nation has made little (if any) impact. Clubland and MTV Dance are roughly neck and neck, which shows how popular Clubland has become against the much longer established MTV Dance (which is also available on cable).
With healthy ratings, goodness knows why you think it won't be on Sky much longer.
If anything it's Dance Nation which needs to change or "won't last on Sky much longer"!
Cross platform brands don't have to be identical on each platform. Kiss radio plays dance and has shows like a State of Trance, yet there is no trace of dance music on Kiss TV. Magic radio plays slow easy listening tracks but the TV channel is much more upbeat. There is no problem as long as the core values are the same.
I Agree on that.
Now i would love to launch up my own dance music tv channel i know so much about it if i could have some part of running CSC's dance brand then it could become successful since i do know what Dance Fans want for a channel.
Personally i'd rid of Dance Nation TV branding as its much too aimed towards people who dont like dance music just look at mydancenation.com
I consider myself a 'Real dance fan' as you put it. I enjoy trance, house, breaks & beats, electro, hardcore and most commercial dance. I tend to watch CLTV more than the others as the music they play mostly appeals to me. Plus the fact that the ad breaks aren't 5 minutes long. :rolleyes:
I'd have to see each programme information. Daytime Clubland remains the same and has increased classics (so BARB won't have reflected this month yet).
As I say playing classics all day will soon become "stale". It was successful at launch and if it was doing well why change it? Are they hoping to squeeze Dance Nation TV out? They have effectively copied DNTV's music because here's what's been copied:
Longo - One Life Stand
Sash! - Stay (Also new in the last 3 months)
Tiesto - Adagio for strings (When since it's launched in 28 January 2008 have they ever played this track)?
Milk Ink - Was never played until DNTV launched.
I'm only saying the facts. I copied the entire DNTV launch playlist so I can confirm what tracks appeared on what channel first.
It's been clear DNTV is trying there own stuff like ATB, Fragma, Milk Ink, lots of trance and Tiesto. I don't care what viewing figures say but I watch less Clubland TV now because they are all coping each other.
Clubland TV has dire graphics, poor sound and bitrate. It was dished for months on here. Flaunt played all your Kate Ryan music and it failed after a week or two. I seen the number one selected track was the Tiesto one. Well done it probably is one of the biggest dance tracks of the 00's so alot will select it.
The channel has been a big let down anyway. Little change to the schedules, promised live events only shown once, technical problems. This should be 40% of the playlist: http://www.play.com/Music/CD/4-/11865576/Clubland-16/Product.html
It's not going to do the brand any good that's for sure.
Since AATW have taken over the running of the channel, the technical problems have been minimal.
But would your channel appeal to all dance music fans? Would you give the same amount of airtime to commercial dance music as you would the more specialist genres? Would the likes of Agnes and Cascada be as welcome on your channel as Armin and Dash Berlin?
There's little between Clubland and Dance Nation. Throw in a few classic dance tracks on either channel and you get a "cult" audience praising it from the roof. Tiesto - Adagio For Strings course it's big, it's mainstream but where's Flight 643, Lethal Industry, Traffic? I remember it was on Dance Nations 100 trance anthems.
I post here on a broadcasting point of view. I don't just listen to dance music. Any channel axe at CSC would be on the lowest viewing figures? and what's that maybe Scuzz or NME? CSC won't care DNTV is doing no worse than Flaunt which was NEVER a dance channel.
So called real dance fans don't watch UK channels they watch European music channels. TV in the uk is commercial and all music channels are based on chart sales and what's popular.
This view on the forum goes for nothing as the 16 - 25 audience don't post on here. There's about 5 or 6 regulars in music channel threads. I imagine any research is conducted on video requests by email or phone, demand and BARB figures (specific hours) to see what works.
Let's see how long Clubland TV lasts playing classics. It's been a bit quiet for there big artists at the moment but once there's new Cascada and Basshunter songs they will go back to that. If a "cult" European dance channel was viable it would have launched by now. Let's have ABC, TMF NL CNN HD, DIY Network and all the other channels that may be good.
Each UK channel is palated to suit the tastes of UK viewers. Single sales are based on airplay, download and CD sales. The reality is these channels are only on air to make money I don't think either will close (yet) but they have to sort out there schedules.
Tell me the difference between Dance Nation Live and Clubland Live? I bet nobody hear attends!
From memory Clubland Live has had three events
Dance Nation Live is on it's second this year. They are from the people behind Ministry of Sound so have had years in the business.
I remember there albums long before Clubland came along in 2002. I know they supported the likes of Sash! DJ Sammy in 2000 and then when 2002 came along the commercial Flip & Fill, Special D and now Cascada era began.
Edit: Just to add I also watch Scuzz and there's people who hate emo and for a while there was a second Scuzz channel being mulled on the forums. Nothing has come of it so it's quite funny to hear the same rubbish about dance channels. Put it this way ten years ago there was only three music channels 'The Box, MTV, and VH1' how did we all get by? :eek:
As it happens, I attended both Dance Nation Live in Birmingham last year and Clubland Live in London.
Both events we very similar, although I would say DNL had the slight edge with Sash!, September, Velvet and Stunt in attendence.
Not everyone has access to European music channels.
Indeed there was. And those 3 channels were excellent back then too.
I see your point. But there's rave events like Tiesto live, Coloursfest, Creamfields, DJ club nights that real dance fans must attend.
There's also MP3 players, Youtube for the cult stuff. I genuinely can't see a profitable European channel playing dance music here. Not when it doesn't chart. You would be better asking for a channel like Rapture TV back because the bigger networks have high EPG costs and they also don't have the staff resources to do much more.
I hoped with DNTV there would be more live events. There's MOS TV online so you would think they could make some of there own programmes for CSC. I personally think CSC has that many channels they can't put enough effort into them each week.
More choice means less work goes into each channel. That's the reality for all channels on Sky these days.
Still I rather have DNTV and Clubland TV over plus ones like MTV+1 or brands that are long past there sell by date like Smash Hits!.
My channel would be welcome to most dance fans since it would cover these genres :
Trance
House
Eurodisco
Electronica
Breakbeat
Down Tempo
Trip Hop
Ambient/Lounge
Dance Classics
Acid
Electro
Tech
Funky
Balearic etc....
Artists such as Agnes ,September , Milk Inc , Kylie , Velvet , September , Sophie Ellis Bextor by early morning then later on the daytime more of a classic/retro mix of Electronic Music artists like Snap , Soulsearcher , Corona , Robert Miles , Ian van Dahl , Lasgo , 4 Strings , Lange , Transfer , Talla 2XLC , Ayla , Mauro Picotto , Jam & Spoon etc... are considered ok for a daytime playlist (9am-4pm) on a dance channel i much prefer that over this Clubland 'Chav' type music i would play more disco/house/electronic mix by day.
Clubland & DN artists like Cascada , Ultrabeat , Manian , Skyla etc... however would not be playlisted as they are already catered for on other channels and it would not fit with the demographic.
Evening Playlists would be more european artists from Dash Berlin , Kerli , Nathalie , Elize , Junior Caldera , Dexter Connection , Kate Ryan , Jes Brieden , Doruntina , Joanna Dark , Nadia Ali , Dave Lambert , Helene Rask ,Tom Novy , Alcazar , DJ Jose , Cristina Spatar etc...
By Late Night the playlists would become more aimed at a more Underground and lesser known artists such as Markus Schulz , Thrillseekers , Chris Sorbello , Van Dresen , Illan Tenenbaum , Tomato Jaws , Vitalic , Chris Reece , Aly & Fila , Kyau & Albert , Rank1 , Above & Beyond , Solarstone , tyDI etc..
Afterhours/Early Hours playlists would become more ambient and lounge artists from Royksopp , Triangle Sun , Sven van Hees , Ormatie , BT , Delerium , Smoke City , Moonbeam , ATB , Weekend Players , Everything but the Girl , Moby , Sigur Ros , Bjork , Chicane , Massive Attack , etc..
Are most dance channel fans not "chavs"?
This sounds like a good idea. MTV Dance used to show Chillout on Sunday mornings a few years back. It was something that they actually did extremely well.
Shame they dropped it really.
MTV are too busy with programming to bother about music videos anymore.
I Was a big fan of that too along with the Chill out zone on the original MTV Europe.
I'm sure VH1 is a programme channel in the US. MTV have brands like VIVA and TMF elsewhere. MTV Classic has phased out VH1 Classic and there's actually alot of old dance music being thrown on there along with 20+ years of other music videos you never see now.
ATB, Fragma and Milk Inc are hardly big attractions for the UK audience. Acts like that and those dire exclusive videos are probably the reason Dance Nation is lagging behind Clubland TV and MTV Dance. Fragma and ATB haven't had a hit since 2001, and Milk Inc haven't since 2003. They're still loved over on mainland Europe though - but aren't you arguing that these channels should be aimed at the UK market?
You might not care about the viewing figures but the advertisers certainly do. I'm glad you love Dance Nation but it isn't working in its current form.