I would ditch Milkshake, and simulcast with Sky News and Sunrise.
Yeah brilliant. Get rid of original programming to just simulcast it with another channel. I thought it was only lazy channel execs that came up with crap ideas like that.
ITV preparing to make a swoop on Big Brother is one of the silliest rumours of 2014 so far.
ITV2 couldn't deliver the audience needed to make a return on such an expensive programme.
C4 sort of tried it already with Celebrity Hijack which was a complete and utter failure for E4. Launched OK but fell right away as these channels don't reach enough viewers daily to feed such a beast.
sorry Dancc im going to have to disagree, ITV 2 could keep Big Brothers Channel 5 ratings afloat.
I accept the point that ITV2 could at least initially attract a similar number of 16-34s but it wouldn't be able to maintain it.
If I'm wrong I'll hold my hands up but I don't think there's a cat in hell's chance that ITV will go for BB. And I'm surprised you seem to think it's a goer given you've been saying for years that it's past it. It's not of course, and it's now settled where it is, with no obvious better place for it beyond C4 who have well and truly moved on.
I don't like the show. I'm just pointing out the economics of it could work on itv2. Channel loyalty is dead amongst this age range.
No news for two weeks since Discovery / BSkyB declared themselves out.
What's the betting Desmond has wasted everybody's time here and he doesn't sell ?
If you think back his negotiation skills aren't the most diplomatic
with BB itself even put on hold because talks broke down for a number of months.
IMHO the key problem Channel 5 faces there just isn't enough strong original content to justify the price.
Its got BB (for 2014 at least) Hotel inspector a few Crime shows.
the rest are imports
If you think back his negotiation skills aren't the most diplomatic
with BB itself even put on hold because talks broke down for a number of months.
IMHO the key problem Channel 5 faces there just isn't enough strong original content to justify the price.
Its got BB (for 2014 at least) Hotel inspector a few Crime shows.
the rest are imports
Even as someone who takes well to the standard C5 output (crime docs, US drama, films, etc) I don't think its current repertoire of content is going to be a big factor in the price.
It's surely all about that very prominent position on the EPG, the fact it's holding its share well when others arguably are not despite fairly uninspired commissions in the past 12 months or so, and the potential to rival ITV and in particular Channel 4 more than it is at the moment.
This hasn't been a waste of time. Nothern&Shell have acquired a valuation for a subsidiary company for which Barclays will have charged very large fees. How else do you value a private company?
No news for two weeks since Discovery / BSkyB declared themselves out.
What's the betting Desmond has wasted everybody's time here and he doesn't sell ?
"Richard Desmond is poised to announce the sale of Channel 5 to the US broadcaster that owns MTV for as much as £450m. The US broadcaster, which owns channels including Nickelodeon and Comedy Central, is expected to announce the deal to the New York stock market on Thursday or Friday at the latest."
"Viacom declined to comment. Northern & Shell, Channel 5's parent company, said no deal had yet been concluded." http://www.theguardian.com/media/2014/apr/30/richard-desmond-sale-channel-5-viacom
Fresh hope. Hopefully a deal can be secured this time.
The article makes a good case for why Viacom is a good fit for Channel 5. And it's been clear for some time that they are keen to up their investment in the UK market.
Not sure why the Guardian are speculating either 5* or 5USA could become pay channels - that seems most unlikely to me.
Not sure why the Guardian are speculating either 5* or 5USA could become pay channels - that seems most unlikely to me.
The article is not clear as to whether the +1 channels would be candidates for pay services or 5* and 5USA. I assume it's not talking about the +1 channels. In which case, Viacom may feel that two FTA channels are sufficient.
I think the first thing they'll want to do is target younger viewers more aggressively than they are at the moment and get rid of older skewing titles. Could be very bad news for Channel 4 this. C5 is already clipping at their heels at times lately, now Viacom want to come in, spend money and potentially chase a similar audience.
"Richard Desmond is poised to announce the sale of Channel 5 to the US broadcaster that owns MTV for as much as £450m. The US broadcaster, which owns channels including Nickelodeon and Comedy Central, is expected to announce the deal to the New York stock market on Thursday or Friday at the latest."
"Viacom declined to comment. Northern & Shell, Channel 5's parent company, said no deal had yet been concluded." http://www.theguardian.com/media/2014/apr/30/richard-desmond-sale-channel-5-viacom
If true, there is a strong likelihood that the Milkshake brand will be replaced by something like Nick on 5.
So if true does this mean this is the end of Channel 5 as we know it or will we still see a variety of programmes on it such as documentaries and news?, if it becomes less news and less documentaries then it could be a cross between a children's channel and a music channel.
Here is an idea if it does stay with documentaries and news, what about possibly trying a breakfast show in the morning and doing what ITV used to do by putting a couple of Children's programmes on between midday and 12.30pm and then again between 3.20 and 5pm?.
Also is it worth keeping the 6.30pm discussion/news extra slot?, I'm not sure how many viewers 5 News at 5 has but I'm sure that at 6.30pm most are either watching local news on BBC or ITV News so I would keep 5 News at 5 and instead of the 6.30pm slot put something else on and do a half hour news at 11pm.
The afternoon Children's shows could even be 3.20 - 5.30pm followed by 5 News with Neighbours at 6pm and Home and Away at 6.30pm, they could even show Milkshake or Nick on 5 between 6 and 8am with an hour and a half breakfast programme between 8 and 9.30am.
It's just that I feel the channel needs a small refresh instead of the same old films in the afternoons and discussion show at 6.30pm in order to compete and become a success and follow it up with a big marketing campaign to raise awareness that people can receive the channel.
Why not show the movie every night between 9 and 11pm before the 11pm half hour news like they did when they first started out?.
It will be interesting to see what they do with it. Will they promote some shows from their other channels? Will they shift some shows from C5 over to them? Will they ditch Milkshake strand for a Nick one? How will they handle the PSB requirements? Ultimately though, I think it's in good hands.
Pleased that there is actually going to be a sale, just hope Viacom have the will to give Channel 5 the lift it needs. So much potential with a few tweaks and a bit of decent, consistent investment.
Viacom own some decent channels, paramount tv, comedy central, mtv... Will be really interesting to see if anything from those channels makes the transition.
So that would give them including the plus one etc. 5 new services on freeview so they could bring in across the suite of channels alot of their older content from their pay services etc. as long as they have the broadcast rights which could massively improve the current output of Channel 5. As there will be a lot of people who use freeview who will not have seen alot of the content that has already been behind a pay wall.
Of course if I understand correctly Viacom have not confirmed they intend to buy Channel 5 yet just that they are likely to make a viable offer or am I wrong have we had a confirmation of the sale.
This hasn't been a waste of time. Nothern&Shell have acquired a valuation for a subsidiary company for which Barclays will have charged very large fees. How else do you value a private company?
Ah, so not a waste of time for Desmond, but he's wasted the time (and money) of those who were looking at buying the business just so that he can get a valuation on the cheap.
Ah, so not a waste of time for Desmond, but he's wasted the time (and money) of those who were looking at buying the business just so that he can get a valuation on the cheap.
It looks like Channel 5 is about to be sold so it hasn't been a waste of time just to get a valuation, unlike for example Telewest's sale of Flextech in 2005.
Comments
Yeah brilliant. Get rid of original programming to just simulcast it with another channel. I thought it was only lazy channel execs that came up with crap ideas like that.
I don't like the show. I'm just pointing out the economics of it could work on itv2. Channel loyalty is dead amongst this age range.
What's the betting Desmond has wasted everybody's time here and he doesn't sell ?
If you think back his negotiation skills aren't the most diplomatic
with BB itself even put on hold because talks broke down for a number of months.
IMHO the key problem Channel 5 faces there just isn't enough strong original content to justify the price.
Its got BB (for 2014 at least) Hotel inspector a few Crime shows.
the rest are imports
It's surely all about that very prominent position on the EPG, the fact it's holding its share well when others arguably are not despite fairly uninspired commissions in the past 12 months or so, and the potential to rival ITV and in particular Channel 4 more than it is at the moment.
Yes that does seem to be his MO. Like the HD on Freeview nonsense, it will go on for years.
All very reminiscent of Channel 5 HD on Freeview.
He seems to be making a habit of this.
This hasn't been a waste of time. Nothern&Shell have acquired a valuation for a subsidiary company for which Barclays will have charged very large fees. How else do you value a private company?
"Viacom declined to comment. Northern & Shell, Channel 5's parent company, said no deal had yet been concluded."
http://www.theguardian.com/media/2014/apr/30/richard-desmond-sale-channel-5-viacom
The article makes a good case for why Viacom is a good fit for Channel 5. And it's been clear for some time that they are keen to up their investment in the UK market.
Not sure why the Guardian are speculating either 5* or 5USA could become pay channels - that seems most unlikely to me.
If true, there is a strong likelihood that the Milkshake brand will be replaced by something like Nick on 5.
Here is an idea if it does stay with documentaries and news, what about possibly trying a breakfast show in the morning and doing what ITV used to do by putting a couple of Children's programmes on between midday and 12.30pm and then again between 3.20 and 5pm?.
Also is it worth keeping the 6.30pm discussion/news extra slot?, I'm not sure how many viewers 5 News at 5 has but I'm sure that at 6.30pm most are either watching local news on BBC or ITV News so I would keep 5 News at 5 and instead of the 6.30pm slot put something else on and do a half hour news at 11pm.
The afternoon Children's shows could even be 3.20 - 5.30pm followed by 5 News with Neighbours at 6pm and Home and Away at 6.30pm, they could even show Milkshake or Nick on 5 between 6 and 8am with an hour and a half breakfast programme between 8 and 9.30am.
It's just that I feel the channel needs a small refresh instead of the same old films in the afternoons and discussion show at 6.30pm in order to compete and become a success and follow it up with a big marketing campaign to raise awareness that people can receive the channel.
Why not show the movie every night between 9 and 11pm before the 11pm half hour news like they did when they first started out?.
I suppose they might repeat things like the Video Music Awards and Europe Music Awards on C5 but that'll be about it I'd say.
Anyone know how soon we are likely to see change?
So that would give them including the plus one etc. 5 new services on freeview so they could bring in across the suite of channels alot of their older content from their pay services etc. as long as they have the broadcast rights which could massively improve the current output of Channel 5. As there will be a lot of people who use freeview who will not have seen alot of the content that has already been behind a pay wall.
Of course if I understand correctly Viacom have not confirmed they intend to buy Channel 5 yet just that they are likely to make a viable offer or am I wrong have we had a confirmation of the sale.
Ah, so not a waste of time for Desmond, but he's wasted the time (and money) of those who were looking at buying the business just so that he can get a valuation on the cheap.
It looks like Channel 5 is about to be sold so it hasn't been a waste of time just to get a valuation, unlike for example Telewest's sale of Flextech in 2005.
We've been here before though (mind you, when I wrote the "waste of time" bit, none of us was in possession of that new information).