2 The What Computer advice magazine (in 24 parts) that shows a man and wife. The wife going through the mag nods towards the dopey husband and says "Even he could do it" and rolls her eyes.
the one that jumps to mind instantly for me was / is...... "Ovenpride. So simple, even a man can do it"
how on earth they ever got away with that, I'll never know.
On one hand they probably targeting their advertising to women (who are as said above still primarily the cooks, cleaners and the rest, of many families) which in itself is not an unwise thing to do.
On the other there is an issue of reinforcing the above situation by making it seem the norm.
I'm not entirely sure how you'd go about regulating a fair balance and I'm not sure if the regulators are particularly bothered about it either except for (perhaps predictably) sexual sexism.
And maids. Don't forget maids.:p
Besides it's often women why buy the crap they are advertising. If men even see the ads we just grin if only because it legitimises comments we make. It's like not going balistic about the Huan Sheet adverts where women leer at the matador's bum.
I just hate adverts. A whole industry based on nothing and worth billions.
"So tell me about your wonderful product".
"Oh, so shaving with your razor will turn me into Adonis? Put me down for 2. Four blades, you say? Well, this one has five - I shall take the five-bladed razor, for that is one more blade."
God , did we lose a war or something? Everyone's so uptight lately
The fact that some people find it funny (and I honestly question the humour of people who find that line funny -.-) doesn't make it ok
Do we live in an uptight world? Yeah, we do, but it's for decent reasons. Most sain, normal people would agree discrimination is a bad thing. Trouble is, sometimes to get rid of it it means going a bit OTT when it comes to things like adverts.
At the end of the day it's hard to say sexism (for example) is wrong, and that it's aweful to give a man a job over a woman beacuse he's a bloke and she's not. Whilst at the same time saying it's ok to call all men dumb, egotistical *ahem*s who pretend their ill all the time, because it's "funny".
There's a time and a place for jokes that are blue or potentially offensive. Adverts aren't it
I just hate adverts. A whole industry based on nothing and worth billions.
"So tell me about your wonderful product".
"Oh, so shaving with your razor will turn me into Adonis? Put me down for 2. Four blades, you say? Well, this one has five - I shall take the five-bladed razor, for that is one more blade."
Rich Hall did a good bit on advertising (can't find the exact wording but found someone's typed version of it elsewhere on ze interwebs);
“Coke and Pepsi spend billions a year on advertising so that you will prefer one over the other. The result of all this effort is that when you order a Coke in a restaurant and they ask ‘Is Pepsi OK?,’ you say ‘uh….yeah.’”
One of the freeview stations (the type that show endless repeats of Judge Judy and Come Dine With Me) seems to be sponsored by a bingo company and they have a series of mini-adverts where some bint is stood there and the voice-over says something like "So, did you really think he was single?" or "Did you really need that new pair of shoes?" or "Are you sure you didn't hit another car in the car-park?" while bint giggles like an airhead and a lie-detector in the bottom corner of the screen suggests she's fibbing.
Not at all sure what the "hook" of those adverts is supposed to be.
To me it suggests that the sort of women who play bingo are lying, deceiptful, nasty bitches.
To look at it from the advertisers point of view, what would be the point of aiming an advert for Fairy washing up liquid for example at men when it's mainly women that buy it?
Women like to buy things that smell nice, it's a known fact. Any man that lives alone and doesn't have a woman in his life to wash the pots probably couldn't give a toss what washing up liquid he buys so it would be utterly pointless aiming an advert at him.
Adverts are also supposed to be irritating, it's what makes us remember them.
There is a feminist critique of the portrayal of men as stupid, and unable to perform basic household tasks. It can be argued that this reinforces the idea that basic household tasks are "women's work", and that men should not be expected to do them.
Another valid criticism is that it also makes men look stupid.
I can't stand the furniture adverts before Coronation Street for doing that. The one with the two women treating the man like like an idiot servant. There used to be a vile Maltezer advert that did the same.
I can't stand the furniture adverts before Coronation Street for doing that. The one with the two women treating the man like like an idiot servant. There used to be a vile Maltezer advert that did the same.
It is shocking just how many ads now put men in the position of idiots to be mocked. If the roles were reversed the ads, quite rightly wouldn't last two seconds.
A while back I came across some guys blog on the matter ( I cant remember what it was called now, but what do you expect I am a man.:D ) but I remember being stunned when seeing the evidence collated into one place instead of the yearly drip, drip of impressions that things are getting more blatant. I think that advertisers like to have somebody to put down and now its men.
Next time you watch the new ads BT are running where the cool woman and guy move in at Uni with the tubby nerd (who is the but of the joke in every new episode) , see if you could ever imagine the nerd being played by a woman
No I didn't think so.
Exactly what i think, people making a mountain out of a molehill.
Whilst I would be inclined to agree to a point (in the grand scheme of things - they are just silly TV ads), it is my observation that whenever sexism towards men is discussed - men are told to "grow a pair" or "stop whining" - and yet its possible to discuss sexism towards women in a sensible and constructive manner.
One ad that really sticks out as being outrageously sexist and icky is a shampoo ad from the 70s set in the Viking era where a dolly bird implies she has to look her best as rape and pillage are on the cards. :eek: Cue shot of her being flung over pretend Viking's shoulder and a lingering shot of pushed up cleavage. :yawn: :rolleyes:
Advertising may be far from perfect now but at least there's nothing like that on at the moment. Mind you, if some execs had their way, who knows.
One ad that really sticks out as being outrageously sexist and icky is a shampoo ad from the 70s set in the Viking era where a dolly bird implies she has to look her best as rape and pillage are on the cards. :eek: Cue shot of her being flung over pretend Viking's shoulder and a lingering shot of pushed up cleavage. :yawn: :rolleyes:
Advertising may be far from perfect now but at least there's nothing like that on at the moment. Mind you, if some execs had their way, who knows.
That Boots advert with the two women with colds makes me want to go on a killing spree. It manages to be sexist on so many different levels. Whenever I rant about something like this to my mum she says that when she was a young adult most of this would've been completely unacceptable because sexism was supposed to be changing, and now she sees it all creeping back in. There is so much sexism in the media, just little things sometimes, but it's the drip-drip-drip of it that gets into people's thinking. Whenever I say anything like this, people non-ironically pat me on the head and say I'm being silly. :rolleyes:
Good job adverts are never sexist torwards men then :rolleyes:
It is shocking just how many ads now put men in the position of idiots to be mocked. If the roles were reversed the ads, quite rightly wouldn't last two seconds.
A while back I came across some guys blog on the matter ( I cant remember what it was called now, but what do you expect I am a man.:D ) but I remember being stunned when seeing the evidence collated into one place instead of the yearly drip, drip of impressions that things are getting more blatant. I think that advertisers like to have somebody to put down and now its men.
Next time you watch the new ads BT are running where the cool woman and guy move in at Uni with the tubby nerd (who is the but of the joke in every new episode) , see if you could ever imagine the nerd being played by a woman
No I didn't think so.
Going back to stereotypes, the "nerd" trope is usually seen as male anyway, rightly or wrongly.
I said earlier that there are some good feminist criticisms of this stuff, as well as men saying they don't like it. We should all join forces, and have more ads that aren't about condescending one-upmanship. I like the recent Old Spice campaign and the supermarket ones with men, women and little boy characters saying surprising things.
On the rare occasion I watch daytime TV, I've noticed that many of those consolidation and payday loan ads feature women. I don't think that's sexism though or anything to get worked up about because, as we all know, generally speaking, men go out to work while the wife stays at home, and as, generally speaking , the man tends to handle the household finances, it's much more likely that the wife's got into debt due to lack of financial savvy. As others have said, it's just targeting those who are, generally speaking, most likely to be watching.
Whilst I would be inclined to agree to a point (in the grand scheme of things - they are just silly TV ads), it is my observation that whenever sexism towards men is discussed - men are told to "grow a pair" or "stop whining" - and yet its possible to discuss sexism towards women in a sensible and constructive manner.
It's my observation that, generally speaking, although negative gender stereotyping is mainly at the expense of women (these forums should provide enough examples of that), there are frequently attempts to downplay that and claim the problem is equally bad for men, in some sort of tit for tat way.
In the same way as some white people say that white people are as discrimated against or some heterosexuals say there is as much prejudice against them as against gay people. When people say that, you can't help but think it's about the lessening of previous claims to automatic superiority that are the real issue.
Also, I've seen people discussing sexism against women be told to stop whining and exaggerating, too, or words to that effect, too, and even that women have it all their own way and anyone who disagrees hates men. (The latter is often used as some sort of excuse for an argument).
That having been said, I absolutely do think that men have stereotypes thrust upon them in the same way as women. Men who stay at home to look after children are laughed at and belittled too often. Men are told they're insensitive and dirty and dangerous and that old rubbish about multi-tasking is said way too often.
A lot of stereotypes are often seen as positives, though, whereas those about women are them as bitches, unable to handle money, irrational etc almost as truisms.
You hear about women (despite it being a very small subset of women) who go to mediums described as silly and irrational, yet men who go to football matches or Star Trek conventions or believe in conspiracy theories are rarely (but it does happen) described as that. You don't see in conspiracy theory threads, some smug women saying 'why is mainly men who think these silly things', yet I've seen the same in many threads on psychics and mediums and it often goes unchallenged.
And there is sexisim against men, which is reprehensible, as there is against white people and heterosexuals, but to pretend it's at an equal level is ridiculous. (Not saying you were, just speaking generally).
Sexism and negative stereotyping against either sex works against both sexes, in the end. All prejudices diminish people.
It's my observation that, generally speaking, although negative gender stereotyping is mainly at the expense of women (these forums should provide enough examples of that), there are frequently attempts to downplay that and claim the problem is equally bad for men, in some sort of tit for tat way.
It is a little ironic that you state that men claiming sexism affects them as badly as it does women as being "tit for tat" whilst at the same time implying that women have it worse.
There is no universal measure by which sexism can be quantified - therefore trying to make out which sex has it worse is disingenuous. All we can do is discuss specific examples - and address them if need be.
I'm it's so much about being sexist as it is reaching their target, yes men do help out a lot more in the home than they used to but it's still typically women who do the shopping for the household. I know if i sent my oh to do a grocery shop we'd have food yes, but no toiletries, laundry or cleaning supplies (yet probably plenty of beer)
If it's the women that are buying the bulk of these products then it stands to reason that it will be women in the advert and women said adverts are aimed at.
Comments
the one that jumps to mind instantly for me was / is...... "Ovenpride. So simple, even a man can do it"
how on earth they ever got away with that, I'll never know.
And maids. Don't forget maids.:p
Besides it's often women why buy the crap they are advertising. If men even see the ads we just grin if only because it legitimises comments we make. It's like not going balistic about the Huan Sheet adverts where women leer at the matador's bum.
"So tell me about your wonderful product".
"Oh, so shaving with your razor will turn me into Adonis? Put me down for 2. Four blades, you say? Well, this one has five - I shall take the five-bladed razor, for that is one more blade."
Some of us have a sense of humour is how.
God , did we lose a war or something? Everyone's so uptight lately
The fact that some people find it funny (and I honestly question the humour of people who find that line funny -.-) doesn't make it ok
Do we live in an uptight world? Yeah, we do, but it's for decent reasons. Most sain, normal people would agree discrimination is a bad thing. Trouble is, sometimes to get rid of it it means going a bit OTT when it comes to things like adverts.
At the end of the day it's hard to say sexism (for example) is wrong, and that it's aweful to give a man a job over a woman beacuse he's a bloke and she's not. Whilst at the same time saying it's ok to call all men dumb, egotistical *ahem*s who pretend their ill all the time, because it's "funny".
There's a time and a place for jokes that are blue or potentially offensive. Adverts aren't it
Rich Hall did a good bit on advertising (can't find the exact wording but found someone's typed version of it elsewhere on ze interwebs);
“Coke and Pepsi spend billions a year on advertising so that you will prefer one over the other. The result of all this effort is that when you order a Coke in a restaurant and they ask ‘Is Pepsi OK?,’ you say ‘uh….yeah.’”
one does wonder who actually invented ovens
so i looked it up
http://inventors.about.com/od/ofamousinventions/a/oven.htm
mmm funny dat
One of the freeview stations (the type that show endless repeats of Judge Judy and Come Dine With Me) seems to be sponsored by a bingo company and they have a series of mini-adverts where some bint is stood there and the voice-over says something like "So, did you really think he was single?" or "Did you really need that new pair of shoes?" or "Are you sure you didn't hit another car in the car-park?" while bint giggles like an airhead and a lie-detector in the bottom corner of the screen suggests she's fibbing.
Not at all sure what the "hook" of those adverts is supposed to be.
To me it suggests that the sort of women who play bingo are lying, deceiptful, nasty bitches.
Women like to buy things that smell nice, it's a known fact. Any man that lives alone and doesn't have a woman in his life to wash the pots probably couldn't give a toss what washing up liquid he buys so it would be utterly pointless aiming an advert at him.
Adverts are also supposed to be irritating, it's what makes us remember them.
I can't stand the furniture adverts before Coronation Street for doing that. The one with the two women treating the man like like an idiot servant. There used to be a vile Maltezer advert that did the same.
It is shocking just how many ads now put men in the position of idiots to be mocked. If the roles were reversed the ads, quite rightly wouldn't last two seconds.
A while back I came across some guys blog on the matter ( I cant remember what it was called now, but what do you expect I am a man.:D ) but I remember being stunned when seeing the evidence collated into one place instead of the yearly drip, drip of impressions that things are getting more blatant. I think that advertisers like to have somebody to put down and now its men.
Next time you watch the new ads BT are running where the cool woman and guy move in at Uni with the tubby nerd (who is the but of the joke in every new episode) , see if you could ever imagine the nerd being played by a woman
No I didn't think so.
Exactly what i think, people making a mountain out of a molehill.
Whilst I would be inclined to agree to a point (in the grand scheme of things - they are just silly TV ads), it is my observation that whenever sexism towards men is discussed - men are told to "grow a pair" or "stop whining" - and yet its possible to discuss sexism towards women in a sensible and constructive manner.
Advertising may be far from perfect now but at least there's nothing like that on at the moment. Mind you, if some execs had their way, who knows.
Thats quite funny
Going back to stereotypes, the "nerd" trope is usually seen as male anyway, rightly or wrongly.
I said earlier that there are some good feminist criticisms of this stuff, as well as men saying they don't like it. We should all join forces, and have more ads that aren't about condescending one-upmanship. I like the recent Old Spice campaign and the supermarket ones with men, women and little boy characters saying surprising things.
In the same way as some white people say that white people are as discrimated against or some heterosexuals say there is as much prejudice against them as against gay people. When people say that, you can't help but think it's about the lessening of previous claims to automatic superiority that are the real issue.
Also, I've seen people discussing sexism against women be told to stop whining and exaggerating, too, or words to that effect, too, and even that women have it all their own way and anyone who disagrees hates men. (The latter is often used as some sort of excuse for an argument).
That having been said, I absolutely do think that men have stereotypes thrust upon them in the same way as women. Men who stay at home to look after children are laughed at and belittled too often. Men are told they're insensitive and dirty and dangerous and that old rubbish about multi-tasking is said way too often.
A lot of stereotypes are often seen as positives, though, whereas those about women are them as bitches, unable to handle money, irrational etc almost as truisms.
You hear about women (despite it being a very small subset of women) who go to mediums described as silly and irrational, yet men who go to football matches or Star Trek conventions or believe in conspiracy theories are rarely (but it does happen) described as that. You don't see in conspiracy theory threads, some smug women saying 'why is mainly men who think these silly things', yet I've seen the same in many threads on psychics and mediums and it often goes unchallenged.
And there is sexisim against men, which is reprehensible, as there is against white people and heterosexuals, but to pretend it's at an equal level is ridiculous. (Not saying you were, just speaking generally).
Sexism and negative stereotyping against either sex works against both sexes, in the end. All prejudices diminish people.
It is a little ironic that you state that men claiming sexism affects them as badly as it does women as being "tit for tat" whilst at the same time implying that women have it worse.
There is no universal measure by which sexism can be quantified - therefore trying to make out which sex has it worse is disingenuous. All we can do is discuss specific examples - and address them if need be.
Missed where I said that.
If it's the women that are buying the bulk of these products then it stands to reason that it will be women in the advert and women said adverts are aimed at.
Yes that's my favourite too. My husband gets all defensive when it comes on