PowerDVD 14 Ultra blu ray ultra cheap £31 at Amazon

I've been struggling along with MPC-HC for blu rays for years but you don't get menus, it's hard to access extras, and it just ain't as pretty, until now I've avoided getting PowerDVD as it's usually £55+, but it seems by some glitch the latest download of the latest Ultra version is only £30.99 on Amazon

http://www.amazon.co.uk/Cyberlink-Power-DVD-14-Ultra/dp/B00KLTP9B0/

I assume it's a mistake as a similar price isn't replicated on any other sites so grab now if you want a decent software blu ray player.