Magic's Playlist
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It's a long, long time since I last listened to Magic (local manifestation here: Magic 1170 Teesside)... must be about 5 years or so ago. I'll be honest, I'm not a fan of quasi-national commercial radio networks and I hate restrictive boring playlists containing the same two Stevie Wonder tracks.
However, I stumbled across Ray Rose one Friday night a while back while in the car with the wife and was amazed at the cosmically inflated playlist. I've been listening to Magic for a month or so now and I've got to say I'm impressed with the playlist and the fact that they are now extolling the virtues of "personality presenters". Tony Blackburn kept going on about it and the playlist this afternoon with swipes at other stations with their "better mixes of music". I had to agree with him! Nick Wright has mentioned it too.
I can live with listening to commercial radio with local presentation stripped out (I don't agree with it, but at least they've kept some local news) but I cannot stomach restrictive playlists. However, credit where credit's due... Magic do seem to be cottoning on to the fact that many listeners do enjoy a broad temporal range of music (they now include 80s and 90s) and want to stay with a station all day rather than flitting off somewhere else when they get sick of the 60s and get itchy fingers,
I've got to say, I am enjoying listening and congratulate Baue r on loosening the playlist strings.
Has anyone any idea why/when they had a computer database transplant and their music policy changed?:D
However, I stumbled across Ray Rose one Friday night a while back while in the car with the wife and was amazed at the cosmically inflated playlist. I've been listening to Magic for a month or so now and I've got to say I'm impressed with the playlist and the fact that they are now extolling the virtues of "personality presenters". Tony Blackburn kept going on about it and the playlist this afternoon with swipes at other stations with their "better mixes of music". I had to agree with him! Nick Wright has mentioned it too.
I can live with listening to commercial radio with local presentation stripped out (I don't agree with it, but at least they've kept some local news) but I cannot stomach restrictive playlists. However, credit where credit's due... Magic do seem to be cottoning on to the fact that many listeners do enjoy a broad temporal range of music (they now include 80s and 90s) and want to stay with a station all day rather than flitting off somewhere else when they get sick of the 60s and get itchy fingers,
I've got to say, I am enjoying listening and congratulate Baue r on loosening the playlist strings.
Has anyone any idea why/when they had a computer database transplant and their music policy changed?:D
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I'm the same. The music that Capital FM plays is genuinely repulsive. Not the songs themselves, but how OFTEN they get played, and for how LONG they're kept in high rotation. It's just a horrible listening experience.
Also in Rajar the average hours per week listened to a station like Capital is 5, which is half compared to a oldies based station, like the northern Magic stations, so where a high rotation works on Capital, it will not on Magic or Gold.
The London Magic seems to be programmed differently to the northern and tends to have overall more new music aimed at an older listeners, unlike the northern stations where this is just on one show, so the rotation seems higher, but the London Magic is doing well for numbers tuning in.
But the controllers for Northern or London Magic have more control as to how to programme the stations as what the London or northern listeners want, depending it keeps the advertisers happy. But there is a possibility if Global get permission to keep and merge Smooth and Gold into a new national station targeting over 35s and does well making potential gains on Magic, Bauer could decide to change the Magic and Scottish AM stations into a single national 'passion' station with a new playlist to challenge it, but at the moment seems unlikely.
Magic's playlist is far broader, I really don't know why Gold seem to stick with the same tight rotation of about 400 songs. Hardly a gold station at all really when you consider they've got 30+ years worth of songs they could play.
http://comparemyradio.com/compare/Magic_1152/Gold
London Magic is 758!
I heard that also but I wasn't sure which station he was referring to! I must admit I am enjoying listening to his show and it's bringing back great memories of listening to Radio 1 in the mid 70s. I do think that this is a good and admirable attempt to bring, as Tony said, "personality led radio" back to the commercial sector.:)
To me they both sound excellent and once again I really enjoy the broad choice of music that they play. That doubled playlist size of Magic must be what makes the difference, although I've never listened to Gold as I only listen to DAB in the house and Magic on AM in the car:D
Hopefully they won't add too much 90's as I think the Brit Pop era was dreadful, ugly, ugly music!
Yesterday they played The Stereophonics, hope that's a one off or I might as well switch to Nation
South Wales' abhorrent music mix
Magics playlist is excellent , i did hear oasis on there too . But i dont mind , also haddaway what is love . I like it and on dab their bit rate is 128k over nations 112k . And nation always seems to be off dab at the weekend too.
Non Stop Nation isn't bad, as it's mostly oldies, then the fun ends and the abhorrent music mix starts. Florence and the Machine in abundance.... pass me a knife!
Sounds like Magic AM seems to it sussed with a wide playlist inclusive of 90'S music .
Will Magic AM be on DAB in London anytime soon ?
If Haddaway had been played, it was either by mistake or someone playing silly buggers, as it would not be scheduled. It's not quite Magic, whereas some Oasis songs do fit
It would be good if Magic AM was to appear on London DAB
It was on the afternoon show when they do the countdown of a certain year . I thought it seemed out of place
ah the rewind top 20...that would explain it. 1993, a bold move :-)
No they don't as sh*t, shouty, songs don't fit at all on Magic 1548. Haddaway is no more out of place on a Retro countdown than Donna Summer's PWL classics.
Shame on you, Dave Campbell, for your missing Brotherhood Of Man out on Friday, shocking behaviour!
shouty? what an odd description?..so are Slade songs gentle ballads? ;-)
as for Brotherhood of Man, shit would be apt;-)