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Sainsbury's rename tiger bread after idea from 3 year old girl

[Deleted User][Deleted User] Posts: 251
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in General Discussion #1
Check this out

Sainsbury's is renaming its tiger bread after a letter a three-year-old girl wrote to the company, saying the bread looked more like a giraffe, went viral.

In May 2011, Lily Robinson wrote to the supermarket, suggesting that the bread should be called giraffe bread.

This is an example of excellent customer service and Chris King (aged 27 & 1/3) is a legend

http://www.digitalstrategyconsulting.com/intelligence/2012/01/customer_service_from_sainsbur.php

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    stud u likestud u like Posts: 42,100
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    #2
    Surely it was her parents? Not many 3 year olds can write.
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    CroctacusCroctacus Posts: 18,298
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    #3
    Funnily enough I was just reading this.

    And she's right...it is more like giraffes!
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    mountymounty Posts: 19,155
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    #4
    I think 'tiger bread' rolls off the tongue easier
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    *weeschmoo**weeschmoo* Posts: 9,713
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    #5
    How did she hit the / when trying to type 'called' twice?
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    PhoenixRisesPhoenixRises Posts: 2,607
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    #6
    It looks nothing like a Giraffe though. And I giraffe bread just doesn't sound right either. Shame the guy who came up with the Tiger Bread didn't patent it :)
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    PhoenixRisesPhoenixRises Posts: 2,607
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    #7
    *weeschmoo* wrote: »
    How did she hit the / when trying to type 'called' twice?

    I was curious about this in the other thread. Most including myself thought that the letter read as a parent typing as if they were a 3 year old and not the 3 year old who wrote it.
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    EmpiricalEmpirical Posts: 10,189
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    #8
    Where does it say they renamed it?
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    [Deleted User][Deleted User] Posts: 11,934
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    #9
    Isn't giraffe bread the bread on the top shelf which no one can reach unless they have a massively long neck and a prehensile tongue?
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    [Deleted User][Deleted User] Posts: 1,501
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    #10
    Empirical wrote: »
    Where does it say they renamed it?

    Yeah - I don't think they're actually changing the name. :)
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    *weeschmoo**weeschmoo* Posts: 9,713
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    #11
    PhoenixRises wrote: »
    I was curious about this in the other thread. Most including myself thought that the letter read as a parent typing as if they were a 3 year old and not the 3 year old who wrote it.

    Yeah and the whole saaaaainnsssburrrys thing too. that's just annoying.
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    ejmejm Posts: 3,515
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    #12
    Empirical wrote: »
    Where does it say they renamed it?
    Treble wrote: »
    Yeah - I don't think they're actually changing the name. :)

    http://www.bbc.co.uk/news/business-16812545
    Sainsbury's has now given in to popular demand.

    "In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes," the supermarket said.
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    PhoenixRisesPhoenixRises Posts: 2,607
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    #13
    *weeschmoo* wrote: »
    Yeah and the whole saaaaainnsssburrrys thing too. that's just annoying.

    Aye, very much so. In the other thread I had finally convinced myself that there was no 3 year old and the person did it to get the £3 voucher :D:D
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    solarflaresolarflare Posts: 22,383
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    #14
    What if another 3 year old "types in" saying they think tiger bread is a better name?

    Only one way to find out?
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    trinity2002trinity2002 Posts: 16,059
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    #15
    *weeschmoo* wrote: »
    How did she hit the / when trying to type 'called' twice?

    But had no trouble with the fraction.
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    quiniequinie Posts: 1,493
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    #16
    Tiger bread is goooooooorgeous by whatever name - I think it looks more like a tiger than a giraffe though!!!
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    *weeschmoo**weeschmoo* Posts: 9,713
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    #17
    I am going to write and say my kids won't eat it now because it's called giraffe bread.
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    [Deleted User][Deleted User] Posts: 14,920
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    #18
    digitalstrategyconsulting......blah blah


    marketing masquerading as news?
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    monkeydave68monkeydave68 Posts: 2,421
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    #19
    tigers have stripes, leopards on the other hand ...
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    RobinOfLoxleyRobinOfLoxley Posts: 27,040
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    #20
    We said to one of the Tesco Bakery guys once how nice it was.

    He agreed and said it was the most popular.

    Personally I think Giraffe Bread is silly-billy-silly, sorry Lily.
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    [Deleted User][Deleted User] Posts: 1,009
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    #21
    Shame she didn't write in and ask them why it goes hard within five minutes and just turns to crumbs when you try to cut it.

    Horrible, pappy, baby food bread. Yuck. I don't care what it's called.
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    [Deleted User][Deleted User] Posts: 776
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    #22
    Looks more like the scabby leg of the Singing Detective.
    Anyway I can smell a "marketing" hand in this story.
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