Tesco to replace BOGOF with BOGOFL.
2-Pot Screamer
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Tesco plans to replace some 'Buy one, get one free' deals with 'Buy one, get one free - later' offers on perishable foods. The Daily Telegraph reports:
"Consumers have long been frustrated by Buy one get one free or 'Bogof' offers that give away products for nothing but ultimately mean food is wasted because it has gone off by the time you get around to eating it.
"By introducing a 'Buy one get one free – Later' or 'Bogofl' on perishable items, Tesco hopes to minimise the amount of food people throw away. Consumers will be given vouchers that last for months at a time so they can claim the free item at a later date".
This is an idea to be welcomed, and I hope they extend it to deals where two items are offered at a reduced 'per unit' price. For instance, the bread I buy is currently offered at £2.50 for two loaves, which is a loaf too many for me - so I have to go for the single loaf at £1.60p!
"Consumers have long been frustrated by Buy one get one free or 'Bogof' offers that give away products for nothing but ultimately mean food is wasted because it has gone off by the time you get around to eating it.
"By introducing a 'Buy one get one free – Later' or 'Bogofl' on perishable items, Tesco hopes to minimise the amount of food people throw away. Consumers will be given vouchers that last for months at a time so they can claim the free item at a later date".
This is an idea to be welcomed, and I hope they extend it to deals where two items are offered at a reduced 'per unit' price. For instance, the bread I buy is currently offered at £2.50 for two loaves, which is a loaf too many for me - so I have to go for the single loaf at £1.60p!
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