Will it be long before we have 3 ad breaks every half hour?

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  • bluesdiamondbluesdiamond Posts: 11,360
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    Gordie10 wrote: »
    "16. Restrictions apply when inserting advertising breaks during the following programmes:
    d) broadcasts of a formal Royal ceremony may not include advertising or teleshopping breaks during the ceremony"

    - http://stakeholders.ofcom.org.uk/binaries/broadcast/other-codes/tacode.pdf

    So for anything formal during the day, they won't be allowed to advertise. I don't know how formal the day's events will be though.

    Part of the jubilee is classed as ceremonial state occasion
  • abarthmanabarthman Posts: 8,501
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    What are the US rules on ad breaks - if any?

    When we were watching TV whilst on holiday in Orlando, we found the ad-breaks very disrupting. There seemed to be an ad-break right after the opening credits for some shows. It's also clear on many imported US TV shows where there would be an ad-break if it was being broadcast in the US, but the UK broadcaster doesn't insert an ad-break.
  • derek500derek500 Posts: 24,887
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    abarthman wrote: »
    What are the US rules on ad breaks - if any?

    When we were watching TV whilst on holiday in Orlando, we found the ad-breaks very disrupting. There seemed to be an ad-break right after the opening credits for some shows. It's also clear on many imported US TV shows where there would be an ad-break if it was being broadcast in the US, but the UK broadcaster doesn't insert an ad-break.

    At the end of the day we're seeing the same programme in the same timeslot.

    US has always gone for the 'little and often' approach rather than the UK's 'longer and fewer'.

    I suppose with shorter breaks you're less likely to go channel hopping, as you know it will never be long before the programme returns.
  • [Deleted User][Deleted User] Posts: 2,583
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    Andy23 wrote: »
    I don't think we have. Besides the increase of ad breaks in hour long programmes from 2 to 3, the number and position of ad breaks, at least on ITV is the same as it was 10 or 20 years ago. We still have breaks before and after programmes with traditional presentation.

    The only main change is that the breaks are now a bit longer.

    We have in the way we place ad breaks VERY close after the start of programmes now, like, a couple of minutes in. That's exactly what the US broadcasters have been doing for year.
  • derek500derek500 Posts: 24,887
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    Nyota wrote: »
    We have in the way we place ad breaks VERY close after the start of programmes now, like, a couple of minutes in. That's exactly what the US broadcasters have been doing for year.

    Since Ofcom's 'twenty minute' rule was abolished a couple of years ago, that doesn't happen nearly as much and ads tend to be closer to the 1/4, 1/2 and 3/4 of the hour.
  • [Deleted User][Deleted User] Posts: 2,583
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    derek500 wrote: »
    Since Ofcom's 'twenty minute' rule was abolished a couple of years ago, that doesn't happen nearly as much and ads tend to be closer to the 1/4, 1/2 and 3/4 of the hour.

    Good to know. :)

    I barely watch any "live" TV these days and the amount of ad breaks is the main reason.
  • [Deleted User][Deleted User] Posts: 453
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    The lesson seems to be, too many ads and we skip them by recording instead of watching live, or even download.

    Fewer ads, that aren't intrusive or excessive and we're more likely to tolerate them and watch them.

    Will the advertisers/commercial channels listen?

    Will they f....
  • PlatinumStevePlatinumSteve Posts: 4,295
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    abarthman wrote: »
    What are the US rules on ad breaks - if any?

    When we were watching TV whilst on holiday in Orlando, we found the ad-breaks very disrupting. There seemed to be an ad-break right after the opening credits for some shows. It's also clear on many imported US TV shows where there would be an ad-break if it was being broadcast in the US, but the UK broadcaster doesn't insert an ad-break.

    No rules here, there is usually a break after the opening scene, and the intro/credits, there is also a break between the last scene and the end credits. There is not usually a break between the end credits and the opening scene of the next show however.
  • foxlafoxla Posts: 1,255
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    Going back to the late 60's, THE HIGH CHAPPERAL, (now on TCM2) had the opening scene 'setter', then to credits, which sort of stop, then restarts with close up of High Chapperal sign, then zoos out and theme carries on, were there ads between first and 2nd set of titles ?
  • foxlafoxla Posts: 1,255
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    Nyota wrote: »
    We have in the way we place ad breaks VERY close after the start of programmes now, like, a couple of minutes in. That's exactly what the US broadcasters have been doing for year.

    To a certain extent, that make sense with U.S. imports, the shows are made this way, and the 'natural' breaks for the US way of things, do not fit in over here, and can make it appear disjointed.
  • [Deleted User][Deleted User] Posts: 2,583
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    foxla wrote: »
    To a certain extent, that make sense with U.S. imports, the shows are made this way, and the 'natural' breaks for the US way of things, do not fit in over here, and can make it appear disjointed.

    Yes, I agree. I hate the format but keeping the set up of US imports the same when they air over here does make sense.

    I suppose we did it with our homegrown programmes in case they were sent for airing in the states? I can't think of any other reason.
  • Simon RodgersSimon Rodgers Posts: 4,693
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    I thought channels were allowed so many minutes of adverts per hour not a certain number of breaks.
  • sparkie70sparkie70 Posts: 3,053
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    In SKY One's early days or when I first had it in 1990, Their dreadful stint of 'The Price Is Right' with Bob Wardman had two breaks in the 30 minute slot as did 'Sale of the Century'.
  • ariusukariusuk Posts: 13,411
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    I thought channels were allowed so many minutes of adverts per hour not a certain number of breaks.

    Both.
    They are limited to 4 breaks per hour and 12 minutes per hour.
    Except for live sport, movies, religion and children's programmes.
  • mrblankmrblank Posts: 5,687
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    foxla wrote: »
    Going back to the late 60's, THE HIGH CHAPPERAL, (now on TCM2) had the opening scene 'setter', then to credits, which sort of stop, then restarts with close up of High Chapperal sign, then zoos out and theme carries on, were there ads between first and 2nd set of titles ?

    no because the high chapperal was shown by the BBC :D
  • spubbbbaspubbbba Posts: 157
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    What do trailers for other programmes count as?

    There seems to be a lot more of these than there used to be and even the BBC often has several (over and over again).
  • [Deleted User][Deleted User] Posts: 7,488
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    spubbbba wrote: »
    What do trailers for other programmes count as?

    There seems to be a lot more of these than there used to be and even the BBC often has several (over and over again).
    These don't count as advertisements (according to Ofcom) as they are non-commercial and the networks make no money directly from them
  • DVDfeverDVDfever Posts: 18,535
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    foxla wrote: »
    Watched IN THE LINE OF FIRE on ITV the other night, well off the PVR anyway, first ad break was after 57 mins !

    I don't know what time that started, but ITV are allowed a set number of ads between primetime of 7-11pm, so a while back, for example, they clearly used them all up early on during Shit Factor, or whatever was on, then there was a bit of news, then at 10.15pm, the premiere of Burn After Reading. First ad break didn't come until just after 11pm, then they came quite frequently until the film finished before going into the ad-free CasinoBollox or whatever's on at that time.
  • degsyhufcdegsyhufc Posts: 59,251
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    Film4 do that quite often if my viewing of films on the channel is anything to go by.
    They have the first break 40 mins into the film. Then they get gradually quicker.
    e.g the next will be after 30 mins, then after 20.
  • zx50zx50 Posts: 91,231
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    Glomper wrote: »
    Corrie does.

    Most 30 minute ITV etc shows do.

    Before start, midway, and at end, all within 30 minutes !

    But I know what you mean.

    Doesn't bother me though, like many others, I PVR everything I watch, apart from News, where SKY News seems to have an ad break every 6 minutes !

    Coming up.... Switch to BBC News.

    Why SKY News, better UK coverage !!

    They don't exactly impact on the soap itself though.
  • zx50zx50 Posts: 91,231
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    degsyhufc wrote: »
    Film4 do that quite often if my viewing of films on the channel is anything to go by.
    They have the first break 40 mins into the film. Then they get gradually quicker.
    e.g the next will be after 30 mins, then after 20.

    That's ridiculous! It sounds like they're trying to push viewers away.
  • howard hhoward h Posts: 23,350
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    Nyota wrote: »
    I barely watch any "live" TV these days and the amount of ad breaks is the main reason.

    You'd have thought that the advertisers and TV companies themselves would have twigged that by now, or are they still happy to show their stuff to those who can't be bothered to reach the remote control?

    More ads more frequently? I would have thought that shorter, more targeted ads would be worth more, but I don't watch them anyway (just zap through if I've recorded anything). Wonder if an ad gets more actual, genuine viewers on the web players - where you can't zap - than in "real time"?
  • CharnhamCharnham Posts: 61,157
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    internet video advertising is tricky

    on some site ive been able to block them, on others I have not, however if the ad break is one I know to be long, I can pause the sound, and start a game of solitaire over the top, leaving a little bit of the video viewable, so I know when the program starts again.
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