This is why I love Wave 105
dans_t16s
Posts: 763
Forum Member
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Love that Wave 105 is independent within Bauer (PLEASE keep it that way)
Play list during my commute this morning (8:50-9:45am):
Ian Dury
BA Robertson
Sparks
The Korgies
The Knack
Joe Jackson
Flying Lizzards
Roxy Music
Whoever is the play list controller at Wave, keep up the good job! (admittedly I guess I’m right in the middle of their demographic? (mid '40s)
I do worry when I read about other stations becoming homogenised, even within Bauer.
Play list during my commute this morning (8:50-9:45am):
Ian Dury
BA Robertson
Sparks
The Korgies
The Knack
Joe Jackson
Flying Lizzards
Roxy Music
Whoever is the play list controller at Wave, keep up the good job! (admittedly I guess I’m right in the middle of their demographic? (mid '40s)
I do worry when I read about other stations becoming homogenised, even within Bauer.
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That said, not many stations are so adventurous when it comes to Golden Hour-type features. Wave definitely stands out there.
As the rules stand it doesn't need to do any regional programming if the station is on national DAB, so they could run it from Golden Square.
Last 30 days, Wave 105 compared to rivals:
Wave 105 played 2,990 unique tracks
Absolute Radio played 1,482 unique tracks
Magic 105.4 played 1,092 unique tracks
Jack FM South Coast played 892 unique tracks
Heart London played 816 unique tracks
Capital FM South Coast played 183 unique tracks
http://comparemyradio.com/compare/Wave_105
On comparemyradio only 6 Music and Radio 2 has a higher amount of unique tracks. So here is a station that is truly local and has a wide playlist yet has huge ratings and is broadcasting to an area with a huge amount of competition. Yet according to some usual suspects here this is a recipe for disaster for a commercial station. Proves how wrong they are.
The thing with Wave 105 is that it's the whole package - the music's interesting and the content is local without feeling parochial. The presenters are all really good, and their promotions are great (cruises, parties, Cash for Kids etc). In a way it's the exception that proves the rule.
But, that said, it must be hugely expensive to run. I'd be very surprised if Bauer haven't considered 'Magic-ing' it to reduce the spend.
Rather than "Magic-ise" Wave, they should look to try the format in other parts of the country, though part of Wave's strength is its local-ness, supporting local events and their own local charity Cash For Kids for example.
Worth pointing out that Capital is bound to have a small number of rotating tracks given they are a chart music station.
Wave truly are proper "music variety" - even had the Stranglers' Peaches on the other morining's 1977 Golden Hour just after 9.
I know there is the saying that you need change in order not to go backwards, but I really hope that Bauer leave Wave 105 well alone.
It just works!
Wave 105 do give the impression to listeners that Cash For Kids is their own charity, but it's actually a Bauer run charity promoted across 37 Bauer radio stations nationwide:
http://www.cashforkids.uk.com/
http://www.cashforkids.uk.com/locations/
Radio 2 does of course have gear changes but the speech often acts as a buffer.
How I wish my local Bauer station could be like this.
Still beaten by Radio 2 though with 3613 :-)
However, it's my 'number 2' music station, first choice after R2
Dedpite having better figures it's still not bringing in as much revenue as Heart I believe. Global have been able to steal quite a few large and profitable S&p deals from Wave. This shows that in todays commercial world advertisers are not just interested in bums on seats and total audience they are intetested in the audience profile of the station.
Still with Wave around it's good news for people who don't like Radio 2 on the south coast. Apart from Manchester and London that must be one of the bestserved areas in the country. If you want blokey you have it and if you want female you have it. You can also still find shit local if you want.
Meaning???
In that area whatever you want you can have it. Quality regional stations catering for a range of audiences or awful tiny ststions. It's all available in that area.
Just wondered what the 'awful' tiny stations were - most of what were the small stations in the area have been bought up - the Southampton, Winchester, Portsmouth licences which are now The Breeze, Celador has also just got it's hands on Fire in Bournemouth. That only really leaves Community stations or the UKRD stations such as Spire or Spirit.
Ok, thanks - didn't know that, as I'd never heard of it outside of a Wave 105 context.
I'm guessing he's referring to some of the community stations such as Voice, Forest, or Hot. Not the nicest way to reference them!
He's a Global apologist......that's how they roll!>:(>:(
Use of swear words is pathetic too!
Strangely, I think I marginally prefer s**t to tinpot though! I can think of one or two pretty decent stations that would be given that label by some on here - whatsmore they usually dish it out without ever taking the time to listen first. Oh well....