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How would you save ITV Breakfast?

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    television2004television2004 Posts: 2,317
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    For a start make it 7 days a week.!
    Sky News and BBC Breakfast News carry on at the weekends two days for ITV to lose viewers.
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    Guest82722Guest82722 Posts: 10,019
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    Maybe they could ask for special dispensation to have, say, six, one minute add breaks, instead of the longer breaks they have at the moment. Way back in the 60's and 70's even though pre-recorded there used to be half minute ad breaks on world of Sport when the wrestling was on to give the impression it was live. It worked better that way, If you switch on and get 3 minutes plus of ads and trailers and you're in a hurry you are likely to turn over to BBC.
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    TORPIDO 1TORPIDO 1 Posts: 1,699
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    itv basically need the terms of the breakfast licence to be altered or revoked but still be forced to do a lifestyle newsy programme at that time of the morning based upon their timings for example the itv breakfast news from 6- 7:30 followed by good morning brtiain a more light hearted programme but still with news andthen lorraine 9- 10 followedby jeremy kyle fo1 hour then this morning for 90 minutes with no news update included within through to loose women at 12;40 and then back onto scheduleas now.
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    ftvftv Posts: 31,668
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    Yesterday Daybreak got a touch over 600,000 viewers and BBC Breakfast 1.69 million so I suspect the patient is beyond hope and the life support will soon be turned off. Yet another relaunch would be a huge humiliation for ITV.
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    [Deleted User][Deleted User] Posts: 452
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    6:00 - 7:00 Daybreak
    7:00 - 10:00 This Morning with Aled and Kate
    10:00 - 12:30 This Morning with Philip and Holly
    12:30 - 13:30 Loose Women
    13:30 - 14:00 News
    14:00 - 15:00 Lorraine

    With opt out at 9:25 for STV and UTV branding introduction
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    Guest82722Guest82722 Posts: 10,019
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    tvworld101 wrote: »
    6:00 - 7:00 Daybreak
    7:00 - 10:00 This Morning with Aled and Kate
    10:00 - 12:30 This Morning with Philip and Holly
    12:30 - 13:30 Loose Women
    13:30 - 14:00 News
    14:00 - 15:00 Lorraine

    With opt out at 9:25 for STV and UTV branding introduction

    You're from the BBC aren't you!:)

    The once great ITV pre 1993 reduced to that schedule.
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    [Deleted User][Deleted User] Posts: 452
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    You're from the BBC aren't you!:)

    The once great ITV pre 1993 reduced to that schedule.

    Basically the same as it is now, minus trashy Kyle. Lorraine would be move to afternoons and become the UK's Oprah.

    No not from the beeb. More of an ITV person anyway
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    Guest82722Guest82722 Posts: 10,019
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    You do realise that creates six and a half hours (I'm not even including Loose Women) to fill with This Morning/Lorraine type drivel. I never watch anyway, but that would be more than 30 hours a week to be filled with the inane trivia.
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    [Deleted User][Deleted User] Posts: 452
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    You do realise that creates six and a half hours (I'm not even including Loose Women) to fill with This Morning/Lorraine type drivel. I never watch anyway, but that would be more than 30 hours a week to be filled with the inane trivia.

    TODAY on NBC air from 7 until 11, and could soon be adding another hour.
    It would out with the old and in with the new. New content, new look, new music...
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    Guest82722Guest82722 Posts: 10,019
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    Give me a days worth of content. Then remember you have to do it 5 days a week, 50 weeks of the year (two weeks off for old films at christmas) There simply aren't enough Z list celebrities, and mind numbing rubbish to keep that schedule up. Will any of that interest men? No, so there's a large chunk of your potential audience who won't be interested.

    Oh for 40 years ago. Three channels, no programmes before 4.45pm, and enough money to make good, proper programmes in the evening. The 'talent' is spread far to thinly these days.
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    RijowhiRijowhi Posts: 1,062
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    6:00 ITV News
    6:30 ITV Morning Newshour
    includes Regional News bulletins at 6:45 and 7:15.
    7:30 Music A.M
    The latest and greatest Music Videos, Performances and Celebrity Interviews. Includes the Music A.M News ticker...woah!.
    8:30 Lorraine

    Almost the same as Supernovadragon I've just realised...that could be two viewers then...
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    AndyB2007AndyB2007 Posts: 1,327
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    Maybe fix the format.

    The format's a factor why Daybreak's failing- have they won any awards compared to GMTV?
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