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Marketing Inserts in mags
Madamfluff
Posts: 3,310 Forum Member
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I have just almost filled my paper recyling box up with the inserts from my Sunday papers mags
We have cotton traders, the book club, next, argos sky etc etc. all of which I have just binned without actually reading them.
Now usually I try and chuck any inserts away before I buy the mags but they had shrinkwrapped the bleddy things
Has anyone on here bought anything, joined anything or have had their lives changed by reading these things.
Or like me do you just chuck them
We have cotton traders, the book club, next, argos sky etc etc. all of which I have just binned without actually reading them.
Now usually I try and chuck any inserts away before I buy the mags but they had shrinkwrapped the bleddy things
Has anyone on here bought anything, joined anything or have had their lives changed by reading these things.
Or like me do you just chuck them
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Comments
Yes, yes I have won! What a surprise, now then what do I do......
Hmmm, I see, just ring this premium rate number to see what I have won. I hope it's the £50,000 cash and not the pen.
Oh. It's the pen.
The Sunday supplements mostly exist to generate advertising revenue. Take a pair of scissors and cut out all the ads in the magazine and see how much editorial and features you're left with. I'll guarantee it's less than half the magazine (the worst offenders are fashion magazines which can be over 2/3 advertising.)
Me too. Always by accident of course. I didn't know it had loose stuff inside it. Not my fault if it falls out.
I've bought the odd thing off them before now, rugby fleece from Cotton traders for my dad etc. but now it seems we are disappearing under a mountain of christmas mail order catalogues and everything else under the sun through the letter box (amazing as well how so many of them have my initial wrong :rolleyes:)
Flyers for DFS (they still got a sale on?), Argos etc. :mad:
Might have a quick scan though them, but then they go in the recycling bag
If you pick the mag up by the spine corner at the top, you can usually deposit them on the shelf where you pick the magazine up from without drawing attention to it, should it be necessary:D
Although they've added a few 'Kay's Catalogue' inserts now which are difficult to resist
Any crap that requires my address on a prepaid form I always send back with a fictitious address and bank details if required, it then wastes their time having to process it.
The more sent back the sooner it stops. Can you imagine these companies being flooded with returned junk, they would soon get the message we did not want it. Dumping it in the recycling bin is too easy and they then think least their junk is read.
And what does that achieve? I could understand if the thread was about unsolicited junkmail through your home letterbox, but this is about inserts in your Sunday paper, ie paid for advertising.
Without inserts, your paper would cost a lot more. You think £1.40 covers the cost of producing, printing and distributing 200-300 pages? If you don't like them, just bin them.
We managed since the 1800's to produce newspapers at a profit at a reasonable price to the consumers without the need for inserts in newspapers, this is just a recent innovation and the advertisers could quite easily put their adverts as part of the paper and would do if inserts were not available.
As for the 200-300 pages, how many do you actually read or even want? Very few pages of actual news and many full of gossip and trivia of little of no importance.
Smaller papers with less half page or page pictures of celebrities or plates of food that could easily fit in a quarter page with massive headlines all add to the high cost of production, this particular applies to the colour magazines
I thought it was just me who did that