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Irritating advert (you know the one)
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Just wondering if anyone else turned off their radio when the advert for a certain company that promises to purchase your car comes on?
I do everytime and if we all did this the radio stations would surely have to pull it, as other advertisers would know that if they were scheduled afterwards their puff would go unheard.
I do everytime and if we all did this the radio stations would surely have to pull it, as other advertisers would know that if they were scheduled afterwards their puff would go unheard.
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If the stations are getting money from the ad, then I doubt they would pull it.
If anyone is to blame, then its the producers of the ad, not the broadcasters.
Or surely the producers are to be rewarded - these adverts always appear from time to time.
So annoying that people love to hate them - becomes water cooler chat - and wait a minute - a whole new thread in DS about it.
Its annoying ,but given the spate of adverts from companies trying to buy my old mobile phone and all of my unwanted gold - they needed a different approach.
As terrible as it is - it works
""myyy bodddy... my boobies... my breasts!!"
Sang to a cheesy jingle. Spat my tea out first time I heard that!
The more catchy/annoying it is the more recall it'll get. I'm sure we all remember favourites from ILRs of old. "Coldseal windows we're the best double two double one double five..."
That advert was the reason I stopped listening to Leicester Sound, in fact I don't listen to commercial radio ever. Radio adverts are just so annoying. TV ads can be dealt with by Sky+.
Yet you still remember it even though the company went bust years ago. 1-0 to the advertiser (though 1-1 on aggergate I guess, since you can no longer buy their services).
Maybe the fact I remember it is a plus for the advertising company, but a complete fail in that I never bought the companies products.
Why is it 1-0 to the advertiser? Surely if the company went bust, the advert manifestly didn't do it's job (IE produce more sales) ?
I don't buy this idea that if you remember it, the advert has done it's job. Any advertising campaign has to increase sales, if it just gets on everyone's t*ts to the extent they actively seek a competitor that is a bad thing?
I do buy into the argument that if its remembered then its done its job. The advert is there to increase awareness of the brand/product so that if you're in the situation where you need the service that they provide their name will be the first one that pops into your head. If that happens then the advert has done its job.
Of course you'd expect that to lead to increased sales and it usually would but once you make the call to that company then the ad has worked.
Of course there are plenty of memorable ads that don't work but thats becuse they are not clear enough about the product and what is being sold. The we buy anycar one sadly does all of this and I agree will be a very successfull campaign.
Anoying yes it is and its even worse if you're playing it 5 times a show but for the radio station in repeat business it'll work far better than the crap voice to bed "come and see us at such and such a place" type of ads that usually fill up ad breaks.
Yes it may work as far as a lot of people remembering them. But really its not a complete success until people start using the companies services. I reckon a small fraction of those who get these slogans stuck in their heads actually go out and use these companies.
I personally wouldn't touch WBAC with a barge pole.
That's why I qualified it with a 1-1 draw at the end. However, during the late 80s and early 90s Coldseal was a massive company. Their vans were everywhere. I think maybe the bottom fell out of the double glazing market as most new build homes already have it.
The ad writers came up with a whole host of nursery rhymes and the company would often ask for two slots back to back just so they could repeat the same advert over and over. Deeply irritating, but ultimately memorable.
Now simply repeating the name of a product doesn't mean it's any good, but as others have said, it's the first name that ops into your head. Yes, some people might say "I switch off every time I hear it" or "I will NEVER use their website" - which is frankly nonsense. And go into any pub tonight and somewhere you'll probably hear someone discussing Go Compare and - if they've had a few drinks - singing the jingle.
Signal Radio will never be the same :rolleyes:
Didn't mean to post twice then, I shall blame the computer :mad:
GoCompare
DVLA
T-Mobile
Cringeworthy!
Wrong words mate! It's 'She'll be 118 434...' etc. etc.
I voiced those ads.