98% watch TV on a......TV!
Straker
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".....the television set remains overwhelmingly at the heart of viewing, with 98.5% watching this way."
Very surprised at such a high figure.
http://www.bbc.co.uk/news/business-26221364
Very surprised at such a high figure.
http://www.bbc.co.uk/news/business-26221364
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In my case my TV is a 42" plasma with a 5.1 surround system, a mobile device (smartphone, tablet, laptop etc) can not compete with it.
Worth noting that this probably doesn't just mean broadcast TV, and includes watching on-demand content from the likes of Netflix etc via smart TVs or computers outputting to TVs.
The impression given by all media is that young `uns and young adults these days are glued to tablets/phones with headphones permanently embedded so that`s the surprising aspect to these figures.
Exactly. All our non sport/news viewing of Sky channels is via on demand. So even though it's via the net it's watched on the TV.
We also connect laptop/tablet to the TV to watch BT Sport.
About 75% of our viewing is downloaded but watched on the TV, but this survey doesn't highlight such viewing.
First thread:
http://forums.digitalspy.co.uk/showthread.php?t=1942409
Live TV viewed via set-tops remains a staple of the daily routine for various reasons. These are as follows:
Comfort: Routine and familiarity; Live TV provides an opportunity to spend quality time with the family.
Experience: The need to experience a sense of occasion through weekly programming installments.
Connect: Live TV brings people together, providing talking points and shared interests whilst also adding the context of time and place.
Unwind: Live TV removes television viewers from the stresses of the daily routine and other demanding responsibilities.
Escape: Disconnects audiences from the reality of everyday surroundings, providing immersive narratives and sensory stimuli for absolute engagement.
Indulge: Appeals to the pleasure of watching much-anticipated episodes of favourite TV shows.
Whilst live TV has experienced a slight year-on-year decline, its dominance of overall TV viewing has remained stable over the past decade. It stands to reason that, although on-demand content caters for specific needs, it is by no means a replacement for the live TV schedule.
Stuart Bryan
Guerillascope.
I tend to watch Netflix a lot on my TV now. I still watch it on my laptop/iphone occasionally, like in bed or when I'm out, but I prefer to watch things on the TV during the day
I think its 98.5% viewing is on a tv, not 98.5% viewers.
Maybe it is service costs, but what costs could be incurred watching live tv say on the train?
Have seen many non linear viewings etc.
I have watched some stuff on a train, pre downloaded.
As I pointed out on the other thread on this issue the report states that 88.7% of the content consumed is Live Linear TV. So that 87.3% of content watched on a TV is Live Broadcast TV and 10.7% is catchup, streaming and timeshifted with timeshifting most likely making up the bulk of that
Beg pardon. I`ll be sure and get it pre-approved by you personally next time.
Oh come sir, it slightly misleading...incorrect would you not agree?
Hey many titles on DS Forums are corrected, its the DS way.