My dad and grandmother don't really follow pop music but they know Adele and Lady Gaga (without me talking about them). An advert for Rihanna's album came on recently and my dad asked me who she was plus he had no clue who Katy Perry was when me and my mum were talking about her recently
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Teens, possibly. Not sure about other generations and there's plenty more of those.
Oh............and Lady Gaga's duet with Tony Bennett -the lady is a tramp............which i thought was terrific..............
They are good though.