One of the biggest problems for those in the media is making the public aware of their programming.
BBC Three was a very useful machine for doing that. I'm "outside" of it's demo, but I still occasionally watched several times a week and found other programming via it's promo bits.
The "move" to another platform would have needed a £1billion spend on promo over many years to create the same social and brand awareness that BBC Three broadcast channel had.
Obviously it didn't have that spend. So it's not going to work.
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BBC Three was a very useful machine for doing that. I'm "outside" of it's demo, but I still occasionally watched several times a week and found other programming via it's promo bits.
The "move" to another platform would have needed a £1billion spend on promo over many years to create the same social and brand awareness that BBC Three broadcast channel had.
Obviously it didn't have that spend. So it's not going to work.
"Online" is not a brand, it's a technology.
Basically the government is an abusive bully that has been keeping the BBC as a pet.