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Radio Aire
podlover98
Posts: 226 Forum Member
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Latest listening figures- 75300. This is the lowest figure yet.
A look at MediaUK shows how disastrous the station has become: http://www.mediauk.com/radio/10/963-radio-aire/listening-figures
Is it profitable? What is wrong with Radio Aire? Has it a doomed future? Ten years ago its listenership was 2.5 million!
A look at MediaUK shows how disastrous the station has become: http://www.mediauk.com/radio/10/963-radio-aire/listening-figures
Is it profitable? What is wrong with Radio Aire? Has it a doomed future? Ten years ago its listenership was 2.5 million!
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Comments
The reasons for Radio Aire's decline are many but in essence it's been hammered by the two regionals Capital and Real as well as the nationals.
It also has a rubbish transmitter site which makes it difficult to receive in some parts of their area.
It's a shame as Leeds is a vibrant city. The station reflected this in the late 1990s really well when reach hit 30% (across a bigger TSA too).
In isolation it would seem to be in danger but I suspect Bauer will always keep hold just for the sake of having a presence in one of the country's biggest cities.
That said Magic 828 still performs very well for them and always has.
Aire suffers from a crap signal (Viking is stronger in many parts of Aire's TSA!) and has suffered at the hands of Galaxy/Capital, possibly small gains by Real and the fact that it's always been a bit of a serial underachiever so was hit harder than many fellow heritage ILR stations when the assault came from new licences. Can't get it here (unlike Viking and TFM which boom in!), so can't comment much on the programming.
Agreed...it needs to be on Emily Moor with it's 96.3 TX with a Directional Array for Leeds
Sadly that will never happen as Emley Moor is not within its licensed coverage area.
wns_195 - they've actually reduced their TSA recently to take out other areas (e.g. Wakefield) as those parts were dragging the percentage reach down still further. In essence, nobody is listening outside of Leeds.
Aren't parts of Leeds shielded from Emley Moor?
Coverage is good in Leeds from Emley Moor - both Capital and Real blast in without the need for relays.
Yes, which is why the Beecroft Hill relay exists for TV
Holme Moss is much the same, and Beecroft is used as a relay for national radio, and BBC Leeds.
Mmm yes but they are on quite high powers from a tall transmitter... if Radio Aire was on that sort of power, wouldn't you just be creating a lot of unwanted overspill and potential interference?
I can't imagine say Rother FM being too pleased looking at their frequency!
I thought so and there's another TV relay in Headingley too.
Perhaps Radio Aire moving to the Beecroft Hill site would work best for them, seeing as they no longer wish to broadcast to Wakefield and other neighbouring areas?
I wonder if that could be because the station focused too much on Leeds? Radio Aire and Magic 828 are licenced to cover the same area. Magic 828 has had and I presume continues to have a loyal audience outside Leeds.
Listened from day one to Radio Aire, but when Magic 828 came along, it seamed every radio in the Leeds area was tuned to AM. Galaxy was the final nail in the coffin, you could not go anywhere without radios bleating out Galaxy 105.
My parents live in south Leeds and the reception is non existent. I need to turn off RDS as my car radio goes searching. We are talking a large inner city area here! The north west corridor is just as bad. It's just not worth me using my personal radio on Aire, as it's just a waste of time travelling within the city. Now if you want to receive Viking and TFM, then all you need is two Beanz cans and connecting string, does the trick!
I can remember listening to the station a few months after it had opened in 1981 on holiday in York. Reception on the then 94.6 was fine. Alex Lester did mid mornings I recall.
Did the problems start when Aire moved to 96.3 ?
Also, didn't Aire move transmitters a few years ago? I think they left their original Morley site for another one nearby
I've picked up Aire in the car around Barnsley and Doncaster before, so it does get out... Just in the wrong direction
I have lived in Belle Isle most of my life and I can tell you the reception from Tingley is crap! Yes they moved the site across the road, but still just as hopeless. I wish someone would convince my car radio it's good reception!
Yes, you can hear Viking all the way near enough the Peak District and the Sheffield area.
I don't get them using very old sounding presenters who sound tired like Clive Warren that really do not suit the stations!
The younger end of their TSA listen to Capital Yorkshire and Radio 1 and the older Real, BBC Radio 2 and some The Pulse, plus it has poor coverage even after it's hike in power.
Best thing they can do is let the Guys on air have fun, be very Leeds and fight hard for the Brand in the City.
Nobody else in the City can do it but them.
Did not think of it like that, good point. He would be much more in the target of Real, but that is a questionable situation. I hope they allow him time, and don't do the typical bauer thing of promising and not giving. Like they did with Ditchy saying he could have a contract, and just not giving. Then pushing out. They are a vile group.
Who's he replacing the ever changing mid mornings since Griffo left. Ditchy currently Matt Wilkins
Heard Griffo on Minsiter FM breakfast, god he sounds cheesy but suppose that's his act.