SkyGo monthly ticket

The SkyGo monthly ticket has been discontinued.Sky's advice is to register with NowTV. I BET IT IS ! SkyGo monthly ticket £35. NowTV £59 a month for the same content.When SS1/2 & ESPN was on TUTV it was less than £40 for all legal premier league matches.It is so sad that the 'I'm allright Jack' society is excluding so many people from watching top sporting events in this country. By the way, I hope the advertisers noticed the huge drop in people watching the IPL this year !