Channel rebrands that were actually more like channel reblands
Bill Clinton
Posts: 9,389 Forum Member
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Here's some of mine
Fox Kids/Jetix to Disney XD - A once unique kids channel that showed a lot of series not aired on Cartoon Network/Nickelodeon/Disney Channels, including anime like Sailor Moon, series such as Digimon & The Mighty Morphin Power Rangers & Dennis The Menace, is now some sort of weaker secondary Disney Channel which offers another chance to see "The Suite Life Of Zack & Cody", this is poor!
Hallmark - Universal - No real change
Reality TV - CBS Reality - Although a good FTA channel some of the most interesting programmes it showed such as Michael Moore's The Awful Truth & Morgan Spurlock's 30 Days are now not aired on the more mainstream channel where you are now more likely to come across an episode of Judge Judy.
UK Arena - UK Drama - Alibi - Now there is no channel that will play classic drama as GOLD no longer does it. ITV3 is the closest, alibi's quite a good concept though. Maybe UKTV need to look into a new classic drama channel again.
Discovery Travel & Adventure - to Travel & Living - replaced more compelling travel documentaries and Lonely Planet with programmes like A Place In The Sun, luckily Lonely Planet now known as Globe Trekker is aired FTA on The Travel Channel.
The Biography Channel - to Bio - less good biographical docs of famous people, historical figures & notorious criminals.
MTV - MTV ONE - MTV
Fox Kids/Jetix to Disney XD - A once unique kids channel that showed a lot of series not aired on Cartoon Network/Nickelodeon/Disney Channels, including anime like Sailor Moon, series such as Digimon & The Mighty Morphin Power Rangers & Dennis The Menace, is now some sort of weaker secondary Disney Channel which offers another chance to see "The Suite Life Of Zack & Cody", this is poor!
Hallmark - Universal - No real change
Reality TV - CBS Reality - Although a good FTA channel some of the most interesting programmes it showed such as Michael Moore's The Awful Truth & Morgan Spurlock's 30 Days are now not aired on the more mainstream channel where you are now more likely to come across an episode of Judge Judy.
UK Arena - UK Drama - Alibi - Now there is no channel that will play classic drama as GOLD no longer does it. ITV3 is the closest, alibi's quite a good concept though. Maybe UKTV need to look into a new classic drama channel again.
Discovery Travel & Adventure - to Travel & Living - replaced more compelling travel documentaries and Lonely Planet with programmes like A Place In The Sun, luckily Lonely Planet now known as Globe Trekker is aired FTA on The Travel Channel.
The Biography Channel - to Bio - less good biographical docs of famous people, historical figures & notorious criminals.
MTV - MTV ONE - MTV
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Comments
I thought there was nothing wrong with the Five Life name, 5* is just as cheesy as Fiver.
UKTV Gold to G.O.L.D : Such a direful rebrand and the most stupidest acronym , yes i know they did away with that and ditching all of the Classic British TV Shows and replacing it with Pure Comedy shows which are on constant repeat.
Sky Three to PICK TV : Boring name for the channel could have at least kept the 'Sky' branding and call it 'Sky Choice'
FIVER to 5* : Abit a generic name to brand the channel seeing as Desmond owns The Daily Star :rolleyes:
Have to agree with the FOX KIDS channel, when it changed to Disney XD all of the programmes were axed and some like Spiderman, X Men were shoved to Midnight.
I miss the days of Goosebumps etc.
Disney XD is now the Phineas and Ferb and The Suite Life of Zack and Cody since that's all it seems to show.
The change of names from Discovery Home & Leisure to Discovery Real Time. Discovery Shed is more like H&L now!
Five Life was too feminine in it's branding, Fiver transformed the channel into a more credible youth lifestyle brand. 5* is just crap and only the Big Brother spin off off gives it any shred of credibility.
Some of the other channel rebrands haven't intended blandness (in their minds) but have achieved it for some of us watching.
Big Brother and credibility in the same seentence? Pah!
Yes it's crap, but it still has better brand values than 98% of the current output on 5*.
ITV2 has The Only Way is Essex, E4 had The Inbetweeners while 5* has nothing bar Big Brother's Bit on the Side where their target audience are getting involved with.
Have to agree with this statement. 5* seems to be a confused brand as with ITV2 though.. during the daytime it's got reruns (or it had) of The Wright Stuff (which in itself is bland) and then in the afternoons / evening it's got "youth" content like 8 Simple Rules, Shit My Dad Says etc.
As for ITV2 - that's the same, it's just a marathon of Judge Judy and Emmerdale and Corrie. E4 which is a youth type brand doesn't do this!
Must admit though, I do prefer the Fiver brand - there wasn't anything wrong with that at all. 5* is really poor.
wooooo Fox Kids now thats an oldy. Wern't they called Jetix for like 5 years?:( Boy I miss the old days of Ultimate Spiderman
Yup, fox kids was sold to Disney and they rebranded it jetix and eventually Disney XD. I think it's a shame to be honest, they should've replaced cinemagic instead and left jetix alone
I did once for £5 extra a month so you can count me.
this is broadcasting not radio
Paramount Comedy > Comedy Central: CC shows way too many adverts, the production values of the channel are shoddy, the DOG is irritating and it LOVES Two and a half Men way too much.
Disney Channel > Disney Channel: when they dropped all of the family content programming and morphed in to the slop that it is today.
Radio was broadcasting last time I checked...
I can see DMAX+2 morphing into Hub UK would be great though if it did.
Paramount Channel > Paramount Comedy Channel.
Used to like the way that they showed Paramount drama shows that hadn't been shown or hadn't been shown for a long time in the UK. e.g. Legend, EARTH Force, The Magician, etc
Seeing some of the content on TV ARK, I see where you're coming from. The problem I find with Comedy Central at the moment though as I've said before is the favouritism of Two & A Half Men.
This Monday there's about 4 or more episodes in one day? Followed by about 6 episodes of Friends. Not even Paramount Comedy 1 done this, it's good for those who are fans of said programmes but a let down for those who aren't. Fortunately, I can stand Friends - so that's 1 more programme I'll be watching on the channel.
I also can't stand Comedy Central's ad breaks - far too long, then they add a 3 minute promo for Mike & Molly or some other channel promo PLUS they're not widescreen so the false black bars are annoying.
Rant over
l miss the original Paramount Channel, when it would show various types of programmes.
In the past they've been 5-10 minutes behind schedule by the end of the day/early morning, and they've still show those terrible "Comedy Shorts" ad fillers.
Which l find painful to watch. At least the mute button is there.
Not only was it a terrible thing to try & make it stand for something (Go On Laugh Daily), but it also finally turned one of the best channels into one the worst, a process started by the previous rebrand to UKTV Gold.
The once mighty UK Gold lost it's way after it lost the Thames library & ditched Top of the Pops & Classic Dr Who.
It's now the TV equivilant of Heart FM...The same thing over & over day after day