Guinness launching two new craft beers
TheTruth1983
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http://time.com/3265098/guinness-craft-beer/
I will certainly give them a go
Macrobrewer Guinness is taking aim at the microbrewing market with the launch of two new craft beers “inspired” by the painstaking brewing techniques from the 19th century, or as the company calls it, the “golden age of porters.”
I will certainly give them a go
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They just mean beers brewed by microbreweries surely? Even though Guinness is probably the absolute opposite of a microbrewery!
"Craft Beers" are usually beers produced by the new breed of keg-only micro-breweries.
keg-only?
Do you mean fizzy 'creamflow' type stuff?
As for craft keg beer its not smooth flow but can also be classes as real ale due to some of the keg barrels not having the need of gas being attached to them.
I don't buy into this "craft beer" nonsense at all.
I've only really noticed it in the last few years. Maybe the marketing people think it sounds more modern and trendy than "real ale".
They can be cask ales but more often than not they are keg.
Meantime Brewing Company in Greenwich are a good example, very little of their beer sold in pubs is cask-conditioned anlthough, ironically, their beer is bottle conditioned.
They cannot be called "real ale" if the beer is not cask conditioned. Keg beers are a "dead product", in that the beer is pasturised, so heat treated to kill off the remaining yeast, and filtered prior to being put in to the keg. Real Ale is a "living product", hence its shorter shelf life once tapped. The beer isn't pasturised, so there is still live yeast in the beer, or filtered and an amount of hops are added to the beer when it is put in to the cask. This allows secondary fermentation to occur within the cask before it is tapped which develops the flavour of the beer. Because real ale isn't filtered it needs to settle to allow any sediment to sink to the bottom of the cask before it can be served.
It can also be mis-used by marketing people to lead people in to believing a "craft" keg beer is the same as a real ale.
That doesn't bother me too much. A good "craft" keg beer is better than a bad real ale. There are some real ale snobs who will refuse to drink anything else. While nothing beats a really good real ale, there is also a lot of poor ones out there. That's one of the reasons I left CAMRA. They do lots of good work but they can see too stuck up their proverbials at times.
However a "bad" real ale is more down to the way it is kept, which is nothing to do with CAMRA.
However I don't understand the view that someone who only drinks real ale is a "snob". I drink real ale because I like it, I don't like keg beer because I find it too fizzy.
Look up key keg
What am I looking for? It is just a storage medium, the same as a barrel.
I don't think he was saying all ale drinkers are snobs, but some do exist.
Yes, that's exactly what I meant They may be in a small minority but real ale has its snobs just as there are about wine, food, music, holidays, films and just about everything else in life.
Its a live beer in key keg not dead.
Not according to their web page.
A KeyCask is designed specifically for Real Ale, so they differentiate between a keg beer and a cask-conditioned beer because they produce a container specifically for "live" beer..
But that is true of any pastime, interest, or hobby, as you say. There are always some who take it far more seriously than is probably healthy.
I simply ignore them.
I can't really see this taking off for Guinness. It will probably go the way of Breó their continental type white beer brand that was withdrawn very quickly after disappointing sales.
I think it work out better than Breó. 'Craft beer' is more of a marketing term these days to give the impression of a small batch brew.
But anyway, has anyone found these yet in The UK, I can't find them anywhere and I've heard good reviews of both of them
This is what I suspect. It's meant to make it 'trendy'.
Call it 'real ale' and they'll think of 'beardy weirdies'.
Call it 'craft beer' and the trendies will love it and pay twice the price of real ale for it.