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Eidos on Heroes
mrs.deschanel
Posts: 3,545
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Is it just me or is that advert so loud that it blasts out of the TV? I know it's sponsored by Eidos but I am sure the whole of my street don't need to hear that. The other ads are normal volume (or would be if I didn't Sky Plus and fast forward them) but that one sneaks up on you and nearly knocks you off the chair. It might just be me though so I am checking before having a proper moan :mad:
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My ears bled at one point!!:eek:
By having it so loud, the pitch (I think it's the pitch) resonates across long distances. It's useful because it gets your attention, if you've gone to get a cup of tea.
Its all down to audio compression and working on specific frequencies, broadcasters don't alllow material to go over a certain level. In the old days it was based on a PPM meter from 0-6. So if you imagine that an average tv programme prob has its dialogue peaking at around 4.5 to 5 and everything else including music and atmos is below this. But the average overall is around 4.
Then straight afterwards you cut to an ad break and all the audio is as close to 6 as you can possibly get it. Which could potentially be a doubling of level from what you've just been listeneing to. I know its annoying to the viewer, but its also a particular skill, I know because I'm asked to do it all the time!!!:D
Yes indeed, Steve Wright carried a feature about this very thing on Radio 2 yesterday.
Not only are the adverts compressed more so they sound louder, they also "Zing" into the break so it grabs your attention.
Just aquired and watched episodes 18-23, all I can say is WOW!!!!!!
Keep watching you won't be dissapointed
5-8 Mins (Just before the main "Heroes" title comes on screen)
21 Mins
34 Mins
So this always helps me predict when the advert it coming, meaning i've already got my finger on the FF button.
YES I THINK THE EDIOS AD IS LOUD BUT AT LEAST ITS SHORT (Sorry for shouting my hearing is starting to go because of it )
http://www.asa.org.uk/asa/focus/background_briefings/TV+Ad+Sound+Levels.htm
Nice simple explanation of audio compression too.
On a slightly happier note - did anyone elses Sky Anytime record the Lost Finale as one-solid-block-of 88-minutes-without-adverts-bliss? We were out the night it was on then we watched it next day totally uninterrupted. Fantastic.
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RA
At least we are lucky here in the UK, we have ads every 15 minutes, the poor americans have them on average every 7.5 minutes - must be something to do with attention span deficit or something