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ITV gearing up for autumn rebrand
tomee
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http://www.broadcastnow.co.uk/news/broadcasters/itv/itv-gearing-up-for-autumn-rebrand/5036389.article?referrer=RSS
You can read the whole article by clicking on my link i just wish ITV put more money in to better TV showa
ITV is gearing up for its biggest brand refresh in more than six years as the company’s marketing chief begins to make his mark.
Group marketing and research director Rufus Radcliffe, who joined from Channel 4 in April last year, is examining the broadcaster’s family of channels and is understood to have been given the green light to introduce changes later this year.
Channel logos and on-screen idents are expected to be refreshed, possibly by September, with one source arguing that the company’s marketing had lagged behind some of its rivals in recent years.
You can read the whole article by clicking on my link i just wish ITV put more money in to better TV showa
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I like quite a lot of programs on ITV, except Kyle and Essex saga
Now all they need to do is improve the quality of programming.
As others have said, get the programming sorted before the logos!!
Is it this April that radical changes take place as per programming? Children's coming off BBC1, daytime off BBC2 etc? I would say that if there is any BBC rebrand, the date BBC2 HD launches would be the obvious time to do it!
Well here in the North East when our local news comes on at 6pm they still say "Welcome to the latest news in the Tyne Tees region" so why don't we have the symbols back on the idents to let us know we are watching Tyne Tees?.
Also I have noticed that ITV have started showing news at 9.25am on weekend mornings so why don't they do this during the week, also I feel that the lunchtime news should be moved back to 12.30pm.
Something else I would do is to cut down the amount of episodes of Coronation Street maybe to one less as I feel that the story lines can be a bit far fetched, maybe that is down to the writters sometimes but I think Eastenders only has is it two episodes a week.
So cut Coronation Street down to four episodes a week and put it back on Sundays, Mondays, Wednesdays and Fridays.
Also if it works why not bring back Family Fortunes with the public as contestants, and as for dramas why don't we have hour long dramas as hour and a half sometimes drags it out.
Plus make sure that before anything else Daybreak is sorted out, why not try Richard and Judy on it and although that might not be a good idea as both Richard and Judy would probably not want to risk presenting Daybreak. If it is to be a news show then why not get rid of the news reader and have the presenters reading the news as it looks to me from the set that ITV are copying the BBC's Breakfast.
I watched this morning and the colour scheme is more appealing to make people tune in regularly so all they need now is the right presenter line up as well as maybe as I said drop the news presenter as the two presenters could read the news.
The news at 12:30 and Loose Women go bad ratings that is why they were moved. I do think Corrie and Emmerdale should run 4 days a week at the same time. Emmerdale at 7, a new current affairs show at 7:30 and Corrie at 8. Leaving room for Dramas, Current affair shows, documentaries.
Getting rid of the news reader on Daybreak would just see it as a clone. Why not have a three presenter idea, with the third presenter also reading the news, a bit like shows abroad do. Also the show has become more newsy, would still like presenter interaction though, at the moment it seems to 'AutoQued' I like it when the presenters talk in between items. Also while on the Daybreak story, Lucy is leaving for the US next week so wonder who we could de on the news desk. I would like it to be Helen Fospero!
I would also extend Daybreak until 9, with Daybreak until 10 with an opt out at 9:22 - 9:25 for STV and UTV to get there branding in. And get Daybreak on the weekends, might get better viewing figures as people want lighter stuff on weekends!
A 'refresh' is new logos, colour schemes, design and marketing taglines etc. for the existing brand identity, a 'rebrand' changed the identity.
An example of a 'rebrand' would be Marathon becoming Snickers, or ITV becoming 'Channel Three'.
Rebrand could also mean to change the logos.
Refresh is normally when the channel just edits the current look like ITV1 did in 2009 with the edited logo and a few new idents added.
If they change the logo completely, have completely new idents but keep the same channel names, that is still a rebrand as its changing the branding.
Autumn is a long time away.
ITV haven't officially told anybody anything. It's not an official statement.
You'd be better off complaining to Broadcast - the thread title is based on their news story of the same title.
On the subject of idents I think there bland and clapped out. how many times have they refreshed in the last 6 years? allot more than BBC One.
BBC One idents have lasted almost 6 years so they've done well. They've still got some life in them but I think there approaching a refresh as well.
White on black. So dull and uninteresting.
Maybe its a chance to dump the` high sugar piss` yellow of the ITV1 logo and promos.
Yes, mention the regions more. ITV had a loyal following when it had its regional identitys too.
I do hope that dreadful music goes too...
Not with their budget of £0 at the moment...