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QuickHitz format coming to the UK?
omnidirectional
Posts: 18,822 Forum Member
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According to Radio Today, this US format is on the way to the UK. They play 24 tracks per hour, by editing tracks down to around 2 minutes.
I've been listening to the demo stream on their website and the edits are all pretty good and don't spoil the tracks. Although as I type, Lady Gaga - Applause is playing and contained an abrupt edit.
Which UK stations could be adopting this format?
http://radiotoday.co.uk/2014/08/quickhitz-format-on-its-way-to-the-uk/
http://quickhitz.com/QuickHitzStream.html
I've been listening to the demo stream on their website and the edits are all pretty good and don't spoil the tracks. Although as I type, Lady Gaga - Applause is playing and contained an abrupt edit.
Which UK stations could be adopting this format?
http://radiotoday.co.uk/2014/08/quickhitz-format-on-its-way-to-the-uk/
http://quickhitz.com/QuickHitzStream.html
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Comments
You beat me to it, I was going to reply the very same thing.
Radio Luxembourg used to play about a minute of each song on these shows, therefore all of the new releases could get airplay.
Personally I think one minute of a lot of today's songs is about as much as I can bear!
D'oh ! Yet more dumbing down. >:(
Even more 'More Music Variety'...
Yes its a dumb idea it was annoying listening to Luxembourg when they did it. I hoped when they changed it was dead and buried but obviously not. If its a track you particularly like its very annoying.
Is this Similar to when the K tel and Ronco records companies used to edit down the running times of tracks ???
THEY said it was if I recall right to ensure the highest music quality running times as originally released have been changed ???
WE knew it was to shoehorn as many tracks as they could onto an album that lasted for aprox 35 to 40 mins
So if I do have it right it's a NEW Concept
We had THIRTY PLUS YEARS AGO
Love it 😄.....WELL ACTUALLY I DONT !!
I can think of at least One GLOBAL station that would embrace it
ANOTHER nail in the coffin of LOCAL radio then 😢😢😢
The weasel words carefully evaded the point that tracks were ruined by cutting out whole chunks. Before buying the album you had no way of knowing which tracks had been butchered in this way and how badly it had been done.
'Night Moves' on the soundtrack of the 'FM' film was wrecked by completely chopping out the slow section about three quarters of the way through.
If I were a recording artist I'd be mightily miffed if my magnum opus was misrepresented by having bits of it snipped off. I'd want to do the same to the radio station's MD !
Couldn't agree more
I can recall one album where Love on a mountain top by Robert Knight was not only chopped down to about 1 min 50 but noticeably speeded up in the process
There was also the question of sound levels which varied hugely between tracks
HOW THE HELL THEY GOT AWAY WITH IT GOD ONLY KNOWS !!
I don't think they have but that's never going to stop one company in particular ... Sadly if they want it you WILL get it😢
And guess what ?????
THEY WONT LOSE ONE SINGLE LISTENER😳😳😳😳
Well produced and well edited. I could understand the complaints if they were knocking Supper's Ready or Bohemian Rhapsody down to size, but they're not.
It's not a bad idea. "Why would you cut down tracks people like?" - well, obviously, because other people don't, and it brings everyone closer to a track they'll like.
BUT HOW LONG UNTIL THEY DO ???
If I were a composer I'd be mightily hacked off if someone took it on themselves to rip my music to bits
I'm sure many composers are annoyed when a presenter talks over the start or end of a song too or if Classic FM plays an excerpt . However, it's radio, not someone playing out their CD collection. The punchy sound of the station overall is more important than the views of a composer.
The good news is, the songwriters get paid more as the tracks are played more often!
I don't buy the "slippery slope" fallacy that because one station is editing down to two minutes they all will. If that were to happen expect a flurry of "we play the whole thing" stations.
To be honest I can't see either Global or Bauer buying in a format so can't see them taking on QuickHitz.
I could see this being adopted on non-group or smaller group stations - Fire and Jack2 spring to mind. If music formats are abolished I wouldn't be surprised to see some other smaller stations take it on.
I wonder how many others on DS in the Manchester area can remember like me when split frequency broadcasting first began
Piccadilly continued on medium wave on 261
But Fm brought us Key 103
Not the Manchesters hit music station it is now but a totally different animal
Much more laid back presenting and I remember a proliferation of album tracks
Most hours would start with a thirty minute segment of tracks and no presenter talking over tracks either
It also seemed much more specialist and more commercial free
Can't remember when it went to its latest incarnation but though I travelled all over the country at the time I can't recall hearing any other station presenting in that style either then or since
Wonder how something like that would be received now ??
Craig
The reporter raises points made in this thread and the guy from Newcap does a decent job of answering them. However the journalist - like most of us - isn't convinced this is a good thing.