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Broadcasters not mentioning other broadcasters

The Great 208The Great 208 Posts: 1,008
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in Broadcasting #1
Why is it that we have a situation in this country where broadcasters almost go out of their way not to mention the availability of sporting events being shown on rival channels, even when they are sharing the rights? American channels do this as a matter of course.

Watching the NFL last night, which was a Fox broadcast, the commentator ran through the forthcoming games - Sunday Night Football on NBC, Monday Night Football on ESPN and the Thursday night game on NFL Network all clearly referencing which channels they were on.

In this country we get things like Sky saying that you should watch highlights of the England v Slovenia game at 10pm on Sky Sports 5 and the BBC saying 'and you can listen to the Scotland v England game live on Radio 5live'. Why don't they just be honest and say the game is LIVE ON ITV??

Sky Sports News did do a bit of ESPN promotion before ESPN was owned by BT as they had a vested interest in ESPN gaining subs - but not any more.

Maybe it is a little different as Fox will be showing regular programming up against their rivals NFL coverage but it all seems a bit childish to me.
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    fmradiotuner1fmradiotuner1 Posts: 20,500
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    #2
    I find BBC1 and ITV often mention each others shows here
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    mike65mike65 Posts: 11,386
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    #3
    If its not on Sky it doesn't exist.

    Yes it is amusing to hear 5live refuse to mention the game is on television but they'll probably say they have to maximise their market. not send people to the competition even though we all know the game is on ITV.
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    AmbassadorAmbassador Posts: 22,333
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    #4
    I find my local BBC pretty bad for this ( mainly Radio Newcastle)

    They have a nightly football/sports phone in and only ever mention the BBC covered sports, completely bypassing anything on ITV, Sky or BT. They only ever just say 'its on TV' unless its on the BBC

    They do it with non sports programming too. Saying that most information stuff on BBC Newcastle Radio is just an extended trailer for their news bulletin or Inside Out programming
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    ftvftv Posts: 31,668
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    #5
    I would have said the BBC was more than generous plugging ITV on programmes like The One Show and Breakfast not to mention BBC radio. How often do you see The Sun plugging the Daily Mirror or The Times suggesting you read the Telegraph ? ITV have shot themselves in the foot recently with their trailer for GMB which suggests you try a different breakfast programme:o
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    ktla5ktla5 Posts: 1,683
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    #6
    mike65 wrote: »
    If its not on Sky it doesn't exist.

    Yes it is amusing to hear 5live refuse to mention the game is on television but they'll probably say they have to maximise their market. not send people to the competition even though we all know the game is on ITV.

    shows like the one show and breakfast etc may interview people from rival channels, and show a clip etc, but as for the BBC saying F1 live today on Sky, no they don't neither do ITV say a footy match is live on BBC1, so it's not just Sky who think no other channels exist !:D
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    CaxtonCaxton Posts: 28,881
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    #7
    In a similar way I expect that Sainsbury does not mention that items they sell are available at Tesco and Aldi do not advertise that Lidl sell the same produce they do.
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    MaxatoriaMaxatoria Posts: 17,980
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    #8
    would the BBC mentioning somethings available via a different company be technically advertising and thus against the rules, the BBC always give credit for recorded stuff (sort of like referencing in academic works) but i've never seen then promote other companies stuff
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    AmbassadorAmbassador Posts: 22,333
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    #9
    Caxton wrote: »
    In a similar way I expect that Sainsbury does not mention that items they sell are available at Tesco and Aldi do not advertise that Lidl sell the same produce they do.

    But they do, they go out of their way to tell you they are cheaper :D

    In terms of football, I don't see the issue with why the BBC can't say a match people will be debating on say, 606, is on Sky Sports, BT or ITV....
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    Ginger DaddyGinger Daddy Posts: 8,507
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    #10
    The Great 208 wrote: »

    Watching the NFL last night, which was a Fox broadcast, the commentator ran through the forthcoming games - Sunday Night Football on NBC, Monday Night Football on ESPN and the Thursday night game on NFL Network all clearly referencing which channels they were on.

    .

    I have noticed that as well. I would guess its a contract stipulation though. The NFL will want their product promoted.
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    davelovesleedsdavelovesleeds Posts: 22,642
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    #11
    During the World Cup last year the sports presenter on BBC Radio 4's Today programme said of that evening's England game "you can listen to commentary of the game on BBC Radio 5 Live.. or you can watch it on ITV". He was then gently ribbed by the other presenters.
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    mooxmoox Posts: 18,880
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    #12
    Maxatoria wrote: »
    would the BBC mentioning somethings available via a different company be technically advertising and thus against the rules, the BBC always give credit for recorded stuff (sort of like referencing in academic works) but i've never seen then promote other companies stuff

    You could argue that their constant promotion and advertising for Twitter gives that company tons of free advertising thanks to the licence fee payer
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    Steve9214Steve9214 Posts: 8,406
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    #13
    IIRC everything was peachy until Richard and Judy, then Paul O'Grady moved to Channel 4.
    From that point all ITV soap stars were banned from any other channel.

    There is still a ban on Corrie and Emmerdale actors doing Strictly - but to me that is just logical, as they have a heavy enough schedule without schlepping to London to train for 5 days a week.
    You cannot expect an ITV soap to alter storylines to allow an actor time off to do Strictly on the BBC
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    CharnhamCharnham Posts: 61,396
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    #14
    I suspet Fox was not doing that for its health, it was doing that becuase the contract with the NFL demanded it.

    When I did watch baseball on Channel 5 (normally from ESPN) I dont recall them mentioning the other channels at any point, certainly they mentioned other games and other sports on ESPN, but not much else.
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    eljmayeseljmayes Posts: 1,096
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    #15
    Usually the BBC mention who is broadcasting an event if they don't have the rights but only on their website.
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    ftvftv Posts: 31,668
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    #16
    Do we seriously expect the BBC to be promoting programmes on ITV or Sky ? It's pretty easy to find which channel a particular event is on in any case.
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    The Great 208The Great 208 Posts: 1,008
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    #17
    Charnham wrote: »
    I suspet Fox was not doing that for its health, it was doing that becuase the contract with the NFL demanded it.

    When I did watch baseball on Channel 5 (normally from ESPN) I dont recall them mentioning the other channels at any point, certainly they mentioned other games and other sports on ESPN, but not much else.

    I have seen it on baseball coverage in the past.
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    The Great 208The Great 208 Posts: 1,008
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    #18
    ftv wrote: »
    Do we seriously expect the BBC to be promoting programmes on ITV or Sky ? It's pretty easy to find which channel a particular event is on in any case.

    Yes. You have correctly understood this thread.
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    The Great 208The Great 208 Posts: 1,008
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    #19
    Caxton wrote: »
    In a similar way I expect that Sainsbury does not mention that items they sell are available at Tesco and Aldi do not advertise that Lidl sell the same produce they do.

    A different thing altogether. I would not expect sky to tell you that the England game tomorrow is also live on ITV, stv and Utv or vice versa as these are directly competing for the same audience for the same programme.
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    carl.waringcarl.waring Posts: 35,720
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    #20
    Maxatoria wrote: »
    would the BBC mentioning somethings available via a different company be technically advertising and thus against the rules, the BBC always give credit for recorded stuff (sort of like referencing in academic works) but i've never seen then promote other companies stuff
    No because there's a big difference between simply mentioning something in an editorial/review kind of way and an actual advertisement for that product.
    moox wrote: »
    You could argue that their constant promotion and advertising for Twitter gives that company tons of free advertising thanks to the licence fee payer
    You could but you'd look stupid if you did because, as per my comment above, it's not really advertising at all :)
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    [Deleted User][Deleted User] Posts: 347
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    #21
    It's a simple answer - if the BBC tell people a match is on Sky, it's no different than the BBC promoting any other programme on Sky. The BBC won't want to encourage anybody to watch a channel or listen to a radio station that isn't there's. It'll boost the competition's ratings and it could jeopardise whatever they're airing at that time.
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    DDRickyDDDDRickyDD Posts: 5,252
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    #22
    Geoff Stelling is the one presener on Sky Sports that isn't scared to mention TV programmes from other channels.

    I can remember him mentioning the BBC's budget, Coronation Street and the X-Factor in his time on Soccer Saturday.
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    CharnhamCharnham Posts: 61,396
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    #23
    The Great 208 wrote: »
    I have seen it on baseball coverage in the past.
    I agree some mentions are made around post season, and all star game, but not normally during the season.
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    Marti SMarti S Posts: 5,794
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    #24
    I remember many years ago both the BBC and ITV used to mention the other channel if they were showing something they werent but seems a thing of the past.
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    bamberbamber Posts: 1,763
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    #25
    the NBA have been doing it for years.
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    ftvftv Posts: 31,668
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    #26
    On the 50th anniversary of Coronation Street in 2010 it was mentioned on EE and Dot Cotton said she had been watching it
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