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Metro Radio - OH DEAR!!
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Tony Horne was rather quiet about the figures this morning...
Lowest station reach... EVER...
Losing out to Galaxy...
What went wrong????:eek:
Lowest station reach... EVER...
Losing out to Galaxy...
What went wrong????:eek:
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He has made some terrible comments recently! Should not be allowed to get away with it.
Metro have made some fundemtnal errors in the past 12 months. Wonder how they will get back on track?
Sadly he will get away with it because nobody will challenge him, the power of figures however reveal he is not as high and mighty as he may think, Metro should be worried and quite frankly with the goings on over the past 12 months its about time:rolleyes:
http://www.metroradio.co.uk//article.asp?id=249055
They dont need to. As strictly speaking the show IS produced in the Metro Studio.
He is in Key 103/Manch and Anna and the rest of the crew are in Newcastle. So the show output come from the Studio in Newcastle ... but he is elsewhere. So they can say its local output.
They will challenge him but at the moment he probably has the upper hand. He will have a contract and someone like him will have a fairly watertight contract too so it'll cost Metro a lot of money to get out of that. All contracts have an end date though so i'm sure unless he's performing really well he won't get another contract.
If I was a betting man i'd put money on the new Metro PC already looking for a new breakfast show.
The charts on Radio Today does seem to show a worryingly downward spiral as they are losing audience to Radio 2 and Galaxy fm. This would say to me that action is required and a DJ is found that can offer entertainment value and to find this, they have to find someone who is experienced and usually older. Evans is over 50, the two DJs on Galaxy FM are younger but they know the NE very well.
I would say to Metro bosses that they need to find someone who loves the NE, is funny but not insulting, and a team player. It can't be a very long list and I cannot think of anyone who would fit the bill right now and there lies the problem. They will keep with TH not because of the contract or the loss of audience, but more because they can't find anyone else who would go to the NE to do it and be any better. Not that TH broadcasts from the NE in any case.
Let's hope some station far away from the north east makes him an offer that he cannot refuse
Horney Media was formed in 1998 by Tony and Natalie Horne. We continue to write, produce and present the Tony Horne In The Morning Radio Show, believed to be the longest running continuous breakfast show in English commercial radio. The show is contracted to Metro Radio until December 2011. Negotiations are currently open to all interested parties for the broadcast contract of the Tony Horne In The Morning Radio Show from January 2012 to December 2016
Source: www.horneymedia.com
Together, they have done the breakfast show continually for not far short of 10 years.
They still sound fun and entertaining and a move to Metro breakfast would be no bad thing in my opinion.
I think this an interesting one. The show is produced and co-presented from Newcastle but the main presenter is in Manchester. Wonder what OFCOM would make of that one were someone to complain.
Aside from that, I think it's pretty pathetic that the breakfast show presenter on a (what was once) major market station neither comes to the city where it's broadcasting from or lives in the patch.
Either way he is produced Locally so they are okay, so is Clive Warren...the only live shifts at Metro are Brian Moore on Drive and Robsons Nightowls which is sounding very old and Downtrodden with the same callers and his very poor Parody Bits!
The Music has improved and the Imaging too, I'll be looking at the next Quarter very interestingly!
Is Clive Warren not based on patch either then? He quite often mentions restaurants and places that he claims to have been to during his show.
He has a similar way of working it like Tony, contractually I would guess he has to be in the TSA for so many shifts a Month like Tony so he can talk about the Area...plus it's handy as he knows the North East from his early days at both Metro & TFM prior to his CITV/Capital days!
Another example of Metro management bending over and taking it for what they percieved as their 'star'. Well done to him for exposing how foolish and easilly manipulated the bosses are. I'm guessing that they are feeling rather foolish now and yes I agree.... If I was them I would be calling Steve and Karen!!
I really do not like the new imaging they have, and they also now play a bed over the news, they stopped doing it for years and have now brought it back and is there any need for it
Regarding TH he was great when he was originally at the station, but it is just the same old same old now, they need something new and fresh.
The music policy on the station is also awful, they have this lunch online thing, where you supposedly get to choose the music, well people must be picking the same thing day in day out, it's boring and repetitive.
They also got rid of the only alternative music show they had in Robson's Hot n Heavy and replaced it with a cut down version of Nightowls, I mean does Robson really even need to work 6 nights a week probably not!
I always thought he was very good on the air, I also think that Clive Warren is very good. What went on in his private life is none of my business and for the record I couldn't see what all the fuss was about. Great local tabloid fodder but over and above that, who cares?
Metro have lost their way and have for a long time, Galaxy have had a good and consistent breakfast for years that hasn't needed to resort to the cheap tricks that Metro has stooped to. Now Real also have a good product in Gary Philipson. TFM have had a great Rajar and that must be in no small way down to Wayne.
My point is that what was once a mighty force has sadly just put in its worst performance in a very long time, perhaps ever and the competition is serious if they are to ever recover.
Not the only breakfast show doing that at the moment either. It's a bit naughty, but what can be done about it?
Good luck with securing that 5 year contract :rolleyes: