Good Morning Britain - another Itv breakfast flop
SamuelW
Posts: 8,447 Forum Member
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Looks like Good Morning Britain is going to head the same way as Daybreak. The focus seems to be on the presenters and what the set looks like, however the content is what should matter the most. Unfortunately it appears that Itv are going to continue having lots of showbiz news during Good Morning Britain, just like Daybreak. Richard Arnold once again keeps his job and will be taking a chunk of the first hour of GMB hosting the latest "news" from Hollywood. In addition to that, the viewer voting competitions will be even bigger on GMB with Andi Peters hosting a special segment every day regarding the phone-in competition. Ben Shephard has said they will continue to have lots of "human interest stories" which Daybreak did. But most people I know couldnt care less about these human interest stories. The ad breaks will remain as frequent as before, which will make it very unlikely loyal BBC Breakfast viewers will tune over to GMB.
In addition to this, Susanna Reid is being paid £1million a year for hosting this show, which is about 4 times more than what she was being paid on the BBC. This has received lots of coverage in the newspapers and magazines, which I think will damage the GMB brand. A lot of of its viewers will be housewies with children who dont necessarily have much money. Having someone so rich like Reid hosting the show will make her unrelatable and Housewives with kids wont like her. Also Ben Shephard was part of the GMTV years when it was in major decline so it appears that viewers on the whole werent big fans of his.
Itv Head of Daytime Helen Warner has said GMB needs to increase its audience compared to Daybreak. Lots of money has been pumped into this project and it has been receiving lots of publicity in the tabloids the last few days. So Itv are hoping the launch manages to hit the 900,000+ viewer target they have set. If it doesn't budge up above 800,000, it would appear Good Morning Britain will have a very tough ride of it coming up.
In addition to this, Susanna Reid is being paid £1million a year for hosting this show, which is about 4 times more than what she was being paid on the BBC. This has received lots of coverage in the newspapers and magazines, which I think will damage the GMB brand. A lot of of its viewers will be housewies with children who dont necessarily have much money. Having someone so rich like Reid hosting the show will make her unrelatable and Housewives with kids wont like her. Also Ben Shephard was part of the GMTV years when it was in major decline so it appears that viewers on the whole werent big fans of his.
Itv Head of Daytime Helen Warner has said GMB needs to increase its audience compared to Daybreak. Lots of money has been pumped into this project and it has been receiving lots of publicity in the tabloids the last few days. So Itv are hoping the launch manages to hit the 900,000+ viewer target they have set. If it doesn't budge up above 800,000, it would appear Good Morning Britain will have a very tough ride of it coming up.
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Susanna Reid's pay has now been confirmed by ITV as £400k a year. It's unclear whether her contract includes presenting other ITV shows.
That wouldn't be permitted by Ofcom, the Channel 3 Breakfast franchise requires a large amount of news/current affairs on weekdays. The franchise runs until 2024.
Well, to be fair, the signs so far don't look that promising ...........
how do you know this
What a surprise Digital spy's number 1 ITV hater has started this one, no doubt ftv will be along soon still banging on about Christine Bleakley.
All he has posted is blatantly made up by the way, nobody knows what the show is going to be like before it airs.
All interview I've seen mention the set etc and the content. You can't specifically mention the content in great detail as it is news based.
The fact that Richard Arnold is going to talk showbiz for about 5 minutes is not indicative of it being 100% showbiz.
Cos I need to get out more!
Here's a pic of the GMB desk with the four presenters
http://www.tv-live.org.uk/wp/index.php/itv/breakfast/
A source once told me Bill Turnbull gets 2 million a year
Current affairs in Lorraine Kelly's view would be who Katie Price is seeing now.
Also I find it hard to see how Richard Arnold & Ross King will fit in the programme
With Kate Garraway filling in for Lorraine 50 weeks of the year...
Lorraine is a separate programme. Your Katie Price reference shows how dated your points are, she stopped being daily gossip years ago. You need to use a more 2014 celeb.
The actual amount isn't important - it's the fact that it's rather more than most of Daybreak's viewers are likely to be currently earning.
Obviously somebody forgot to tell itv she needs to be on a sofa. ;-)
Secondly, how do you know the content of the show before it's aired a single minute? You say they are focusing on the presenters and the set before it's even been on. Of course the promotional material is going to focus on the presenters and the set.
Richard Arnold hosted 10 minutes a day on GMTV and 10 minutes a day on Daybreak, what on earth makes you think GMB is giving him "a chunk of the first hour"? The BBC do news, they do showbiz items. Was Susanna not "rich and unrelatable" when she was earning £250k a year for hosting Breakfast? How many of Breakfast's viewers do you think earn £250k a year?
You also keep mentioning this 900k+ viewer target, can you link me to a source which says this? Or is it just your 'sources'?
All this negativity and the thing hasn't even been on air yet. We've seen a desk, four presenters and a pretty sh*t logo.
Thanks Susannah, but we are all able to recognise a turd when we see one.
I give it 2 weeks before it's pulled and they play cartoons instead.
No-one has indicated "100% showbiz"
Although, if they are supposedly being more newsy, then surely it would have been sensible to focus in on that as well, new presenters, new set, new content, in order to dispel the previous images of GMTV/Datbreak. The change in content and approach should have been one of the big promotional points in order to emphasise that this is not Daybreak Rebooted