As much as you hate them, you are all naming the businesses, and can almost recite the ads word for word (there was a wry smile on my face seeing some of the old ones cropping up).
So all things considered, the ad's, no matter how bad they are, have done their job! You can recall the brand being advertised, and then you give them even more promotion on an internet forum !
You moan about the ads but I came over to LBC from BBC 5 Live because of the BBC endless jingles, self promos, silly interruptions for the most irrelevant news (footballer gets transfer) endless drawn out news and sports and the constant internal chatter between presenters on what they did last night or at the weekend, for me 5 Live forgets the listener.
I find the LBC ads so less irritating ......Just my opinion of course.:)
As much as you hate them, you are all naming the businesses, and can almost recite the ads word for word (there was a wry smile on my face seeing some of the old ones cropping up).
So all things considered, the ad's, no matter how bad they are, have done their job! You can recall the brand being advertised, and then you give them even more promotion on an internet forum !
Maybe LBC are doing something right after all? :P
It's true that they've worked in the sense of people remembering them. However, since people are talking about these companies in a negative light, does it really promote their brands or does it just put people off?
Also, people reading this thread who are not familiar with LBC would tend to feel put off listening to it in the first place, with all the annoyances being pointed out.
Finally, I doubt this thread would affect LBC's fortunes and that of their advertisers one way or another. It would take a lot more exposure than this for it to make a difference, imo.
As much as you hate them, you are all naming the businesses, and can almost recite the ads word for word (there was a wry smile on my face seeing some of the old ones cropping up).
So all things considered, the ad's, no matter how bad they are, have done their job! You can recall the brand being advertised, and then you give them even more promotion on an internet forum !
Maybe LBC are doing something right after all? :P
People who hate certain ads (because of their repetitiveness and annoyance) will not buy their products or services. I know I certainly won't.
People who hate certain ads (because of their repetitiveness and annoyance) will not buy their products or services. I know I certainly won't.
I'd say it's a big fail on their part.
I agree. I think the reason they grate so much is because there is so little to identify with them in the first place. Usually this would make them easily forgettable, but the fact they are on such a high repetition rate just grates even more.
It's a bit like hearing the same news headline repeated too often or some awful trailer. It just makes you remember to tune out all the more.
I was just listening to a program about lots of people speeding and breaking the law on LBC. They do have ad breaks about every 15 minutes like TV channels do. On the program though they think that it might be better to increase motorway speed to 80mph. Lots of talk stations seem to be about driving at the moment as I heard a similar article on RTE Radio 1 on 252LW the other day about N plates.
I haven't heard it for a day or two now, but they were still telling us to take a bottle of water on the tube in the hot weather. No need now, just wring it out of your clothes!
I haven't heard it for a day or two now, but they were still telling us to take a bottle of water on the tube in the hot weather. No need now, just wring it out of your clothes!
God almighty yes. They're still going beserk with that one. I have to keep switching - or switched as it is now off.
There was a whole debate on the main lbc thread about public sevice ads.
They are either backed by a HUGE budget with no goal posts, or it has got to the point where LBC are playing them at a very reduced fee or for free even, just to fill air time.
The old style we buy any car ads with that electronic voice were especially obnoxious. That confused.com one, again with an electronic voice, which is doing the rounds now is also irritating enough for me to switch off.
Oh well, I guess they got us to remember them and "spread the word" on here lol, not that I would ever buy from either of them.
And the Direct Line one for landlord insurance on Classic FM. Been on several times today. I thought it was on twice in one break the other day.
Global radio and their adveritisers must really think their listeners are morons. I mean no one who has an ounce of intelligence and a bit of nous would feel the inclination to buy anything that these pathetic adverts try to sell you. The Citroen Picasso and the British Gas boiler ones are the 2 most frequent and annoying ones for me on LBC.
Same on Classic FM, along with the Direct Line landlord insurance and the ones to test smoke alarms,
So all things considered, the ad's, no matter how bad they are, have done their job! You can recall the brand being advertised, and then you give them even more promotion on an internet forum !
But dont buy the product - even actively avoid the brand!
Seriously, for those irritated, I cannot recommend Rarma Radio software enough. You can cache then adskip. Latest version wants you to upgrade to timeshift, but the slightly older release allows this in the free version. 60 minutes radio is 34 minutes listening when u cut the filler.
Jesus,it's relentless! I just had to bump this thread.
1/2 an hours listening tonight until just now and the repitition is torture. Not just a few but the same selection of bl**dy ads. I'm obviously not their target audience any more.
Comments
Maroooooosh!
I guess not
I'd like to add the one where someone's nicked the guy's wallet while on holiday...
Eurgh! - it's so poorly done it's just.... eurgh!!!
As much as you hate them, you are all naming the businesses, and can almost recite the ads word for word (there was a wry smile on my face seeing some of the old ones cropping up).
So all things considered, the ad's, no matter how bad they are, have done their job! You can recall the brand being advertised, and then you give them even more promotion on an internet forum
Maybe LBC are doing something right after all? :P
I find the LBC ads so less irritating ......Just my opinion of course.:)
Also, people reading this thread who are not familiar with LBC would tend to feel put off listening to it in the first place, with all the annoyances being pointed out.
Finally, I doubt this thread would affect LBC's fortunes and that of their advertisers one way or another. It would take a lot more exposure than this for it to make a difference, imo.
People who hate certain ads (because of their repetitiveness and annoyance) will not buy their products or services. I know I certainly won't.
I'd say it's a big fail on their part.
It's only good business if it doesn't cause listeners to tune out. I don't listen to Absolute because of the annoying self promotion.
I expect Global keep an eye on the balance between memorabilitity of adverts and listener retention.
I only know the sausage one I commented about because it was mentioned so often as a source of fun, on the LBC thread.
I have no idea what the advert was about and most of the others either.
Judging by that ad whoever works there is going to get lucky.
One of the better ads - wouldnt touch the dodgy lawyers with a bargepole but I may be tempted by mobile aircon.
I agree. I think the reason they grate so much is because there is so little to identify with them in the first place. Usually this would make them easily forgettable, but the fact they are on such a high repetition rate just grates even more.
It's a bit like hearing the same news headline repeated too often or some awful trailer. It just makes you remember to tune out all the more.
"Hey Dave it's your round mate.
Yeah my throat's drier than the gobi desert" etc.
Arrghhh!!! >:(
(:D)
God almighty yes. They're still going beserk with that one. I have to keep switching - or switched as it is now off.
There was a whole debate on the main lbc thread about public sevice ads.
They are either backed by a HUGE budget with no goal posts, or it has got to the point where LBC are playing them at a very reduced fee or for free even, just to fill air time.
And the Direct Line one for landlord insurance on Classic FM. Been on several times today. I thought it was on twice in one break the other day.
Same on Classic FM, along with the Direct Line landlord insurance and the ones to test smoke alarms,
The ones on Classic FM seem to be the same in most breaks
But dont buy the product - even actively avoid the brand!
Seriously, for those irritated, I cannot recommend Rarma Radio software enough. You can cache then adskip. Latest version wants you to upgrade to timeshift, but the slightly older release allows this in the free version. 60 minutes radio is 34 minutes listening when u cut the filler.
1/2 an hours listening tonight until just now and the repitition is torture. Not just a few but the same selection of bl**dy ads. I'm obviously not their target audience any more.
A classic of our time. What a supercillious old bore that chap sounds...I liked him.