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PVR Penetration Now Over 50%

derek500derek500 Posts: 24,892
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in Broadcasting #1
13.7m of the UK's 26.5m homes now have a PVR.

http://www.skymedia.co.uk/Audience-Insight/Case-Studies/10-years-of-sky+.aspx

Still led by pay, but DTT has grown fast with 2.6m homes now with Freeview+. Even though the first Freesat PVR was launched more than four years ago, it has only managed 600k.

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    HenryVIIIHenryVIII Posts: 800
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    #2
    derek500 wrote: »
    13.7m of the UK's 26.5m homes now have a PVR.

    http://www.skymedia.co.uk/Audience-Insight/Case-Studies/10-years-of-sky+.aspx

    Still led by pay, but DTT has grown fast with 2.6m homes now with Freeview+. Even though the first Freesat PVR was launched more than four years ago, it has only managed 600k.

    I am amazed by some of my friends and relatives who don't have PVRs in this day and age, and then complain about programme clashes or missing programmes because they were out...

    Thought this was interesting
    Advertisers are not charged for fast-forwarded ads or those seen more than 7 days after transmission.
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    derek500derek500 Posts: 24,892
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    #3
    HenryVIII wrote: »
    I am amazed by some of my friends and relatives who don't have PVRs in this day and age, and then complain about programme clashes or missing programmes because they were out...

    ..one of the reasons why the +1 channels are launching all the time.

    Without free/subsidised boxes the uptake in 'free' homes is always going to lag behind.
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    toastedlogistictoastedlogistic Posts: 25
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    #4
    What annoys me about the Freeview adverts about Freeview+, is that they are STILL only promoting Freeview+ and not Freeview+ HD! :mad:
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    R410R410 Posts: 2,991
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    #5
    derek500 wrote: »
    ..one of the reasons why the +1 channels are launching all the time.

    Without free/subsidised boxes the uptake in 'free' homes is always going to lag behind.

    You hit the nail on the here. With Sky offering a Sky+ enabled box as standard and as well the likes of TalkTalk and Bt sybsiding YouView boxes more people are getting them.
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    d'@ved'@ve Posts: 45,531
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    #6
    R410 wrote: »
    You hit the nail on the here. With Sky offering a Sky+ enabled box as standard and as well the likes of TalkTalk and Bt sybsiding YouView boxes more people are getting them.

    And they are paying for them, spread among all subscribers, in the following 12 months and beyond.
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    JohnbeeJohnbee Posts: 4,019
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    #7
    If people knew what pvr was they might want it. How does opne know whether or not one has it?
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    mogzyboymogzyboy Posts: 6,436
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    #8
    It's only now gone over 50%? Blimey, some people really are at tortoise-pace adopting these things, aren't they?
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    Jimmy ConnorsJimmy Connors Posts: 117,895
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    #9
    I know a lot of people that are still using their trusty old VCRs.
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    derek500derek500 Posts: 24,892
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    #10
    Johnbee wrote: »
    If people knew what pvr was they might want it. How does opne know whether or not one has it?

    Sensibly most providers tended to use Sky's + as a standard suffix. Sky+, Virgin+, Freesat+, Freeview+..

    Now a couple of platforms have started to confuse people by dropping that and using names like YouView and <Freetime>.
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    Bandspread199Bandspread199 Posts: 4,901
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    #11
    I'm sure the other 50% are happy with what they have - not being into everything techno!
    Believe it or not, some folk just switch on the telly and watch it! Like they have since the 1950s!:cool:
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    Everything GoesEverything Goes Posts: 12,972
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    #12
    mogzyboy wrote: »
    It's only now gone over 50%? Blimey, some people really are at tortoise-pace adopting these things, aren't they?

    Im surprised its that low :eek:

    Only one of my friends uses a VCR. Hes so tight he wont buy a PVR :D

    Hes also upset he had to buy a Freeview box and as for HD you can forget him buying that too :eek:
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