How would you save ITV Breakfast?

[Deleted User] · 19/01/13 - 14:32

Daybreaks viewing figures are falling this month, even Fridays now. How would you save it? And not by bringing cartoons in

I would axe Daybreak and bring back GMTV, with the old team. Andrew, Kate, Emma, Penny and John. Have it more news based with a relaxed style.

JordyD · 19/01/13 - 14:40

tvworld101 wrote: »

Daybreaks viewing figures are falling this month, even Fridays now. How would you save it? And not by bringing cartoons in

I would axe Daybreak and bring back GMTV, with the old team. Andrew, Kate, Emma, Penny and John. Have it more news based with a relaxed style.

Why? GMTV was a failed format aswell. The only way it would save it, would be going back to GMTV pre 2004.

I really think they should have stuck with the original Daybreak. At least it seemed to appeal to men, and not just mums. It was fresh, young and modern.

And I really think people should support things like this taking a fresh and different approach and not slagging it off, then they revert back to the same old same old because people moaning, then were back to a stuck in a rut breakfast programme.

Its like, this latest incarnation has already taken on a different direction since last September, they just can't make their minds up. They should appeal to everyone not just mums!

ftv · 19/01/13 - 14:56

Strangely they had their highest average audience yesterday since the original Daybreak was launched. Clearly they need to have lots of stories about snow every day:D

Big Boy Barry · 19/01/13 - 16:13

Get rid of it entirely and show cartoons from the 1980's

SamuelW · 19/01/13 - 16:20

I would rename it TODAY, have newsreaders as the presenters. MORE NEWS, less competitions and adverts. More professinoalism, high quality content, and no talking down to viewers as if we're stupid. The majority of the population are quite clever people and the Itv Breakfast show needs to take that into account.

mfr · 19/01/13 - 16:31

SamuelW wrote: »

I would rename it TODAY, have newsreaders as the presenters. MORE NEWS, less competitions and adverts. More professinoalism, high quality content, and no talking down to viewers as if we're stupid. The majority of the population are quite clever people and the Itv Breakfast show needs to take that into account.

Isn't that what they tried in the first place?

The majority of people who want news are already watching ad-free BBC: ITV needs to do something different. Lifestyle, celebrity and some news would appear to work well.

PrinceOfDenmark · 19/01/13 - 16:57

I don't understand the "Lorraine" thing. It seems to be the same programme as Daybreak, but without the male presenter. I would say "but with just Lorraine", but more often than not, she doesn't turn up

tiger2000 · 19/01/13 - 17:00

I'd just use ITN to produce a News only programme from 6:00 - 8:30 and have Lorainne Kelly with a Magazine Type show from 8:30 - 9:30. It would be much cheaper to produce so the low viewing figures would not matter so much.

fugitive · 19/01/13 - 17:06

6.00am ITV News
6.30 Batman - the 60s series
7.30 Happy Days
8.00 Wacaday
8.30 Roland Rat

Shrewn · 19/01/13 - 17:17

Call it "All Star TVAM" and get Vernon Kaye to present it

davelovesleeds · 19/01/13 - 17:28

Sometimes you have to be cruel to be kind.

Just put it out of its misery,

Hootenanny123 · 19/01/13 - 17:44

I would scrap all the cotton wall crap and stick two presenters in a news studio. Sky news style.

tubzy2001 · 19/01/13 - 18:05

tvworld101 wrote: »

Daybreaks viewing figures are falling this month, even Fridays now. How would you save it? And not by bringing cartoons in

I would axe Daybreak and bring back GMTV, with the old team. Andrew, Kate, Emma, Penny and John. Have it more news based with a relaxed style.

I agree

NewExample · 19/01/13 - 18:10

SamuelW wrote: »

I would rename it TODAY, have newsreaders as the presenters. MORE NEWS, less competitions and adverts. More professinoalism, high quality content, and no talking down to viewers as if we're stupid. The majority of the population are quite clever people and the Itv Breakfast show needs to take that into account.

Apart from the unoriginal name, good suggestions. They already have This Morning, so it makes no sense to appeal to that demographic - they are probably in bed!

[Deleted User] · 19/01/13 - 18:34

fugitive wrote: »

6.00am ITV News
6.30 Batman - the 60s series
7.30 Happy Days
8.00 Wacaday
8.30 Roland Rat

Beat me to it, bugger!

mikw · 19/01/13 - 18:42

How would i save it?

Just simulcast BBC Breakfast.

SouthCity · 19/01/13 - 19:05

mikw wrote: »

How would i save it?

Just simulcast BBC Breakfast.

After thirty years of breakfast TV the audiences for both shows are poor, 1.5 million for BBC Breakfast is nothing to celebrate either.

Breakfast TV has always generated far more press column inches than interest from viewers. Most people are too busy getting ready for work/school/college and can't be bothered with it. Meanwhile breakfast radio is still pulling huge audiences.

ITV are stuck with the format imposed by Ofcom (80% originally commissioned programming on weekdays and a mininum of 60 minutes per weekday has to be news) but they would be better off extending the News Hour format to run until 8.30am. The figures for Lorraine are always slightly better (they have recently been over 1 million).

realwales · 19/01/13 - 19:23

Look, ITV, the breakfast audience is there for the taking! The BBC's move to Salford has resulted in a far poorer quality of guest. Meanwhile, you guys at ITV are still in London! Make the most of it.

Big names and celebrity presenters don't really work first thing in the morning. In other words, forget Aled Jones. ALL the success stories of the last 30 years on breakfast TV have been ORDINARY people: Anne Diamond, Nick Owen, Mike Morris (RIP), Frank Bough, Eamonn Holmes (relatively unknown when he started), Lorraine Kelly (ditto), Bill Turnbull, Jeremy Bowen, Sophie Raworth, Susanna Reid etc.

I knew Daybreak was set to fail from day one. I spotted the flaw in the original set - namely that it's pitch black outside between 6-7am for half the year, giving it an unappealing look! Why didn't anyone at Daybreak spot this flaw?

Adrian and Christine are both very able presenters, but they were big names, on big name contracts, and that's not what people want first thing in the morning. Adrian has the wrong sort of personality for breakfast TV, anyway.

Aled Jones, urgh, I don't rate him as a presenter, and don't think much of him as a person, either (long story).

ITV can sort this mess around quite easily. The guys who do the 6-7am hour are quite good, but the SET and CONTENT aren't right. Find out who the best people are at ITV regional newsrooms (Andrea Byrne springs to mind), and test them out as presenters.

Here's what we need: 6-7am, news-focussed. Give us the main stories, financial news, international news.

7-8:30am A mix of hard news, interviews with political figures, entertainment (without resorting to celebrity tittle tattle), sports news, travel.

8:30-9:25am If the 'Lorraine' format works, leave it as it is. I know that they say advertisers want female 'mumsy' type viewers at that time of day, but the reality is that attempts at attracting them just haven't worked so far on the 'main' programme.

People DON'T WANT celebrity tittle tattle, people DON'T WANT big name presenters. Just give us what we need for news, interviews, with some lighter stuff thrown in.

Also, SORT THE SET OUT! Those garish colours don't work. A set should BLEND IN to its surroundings. Make it look like a light, airy living room, with a few plant pots around the place.

Ivor Fanny · 19/01/13 - 19:27

..........theres only one thing to do

http://www.youtube.com/watch?v=fLS7GhgWj6M

Tassium · 19/01/13 - 20:55

Daybreak is very unappealing.

As "realwales" said the presenters are just too famous. But this is a consequence of the ITV "smash and grab" approach to TV. Steal what works somewhere else...

"Who do mums like?" says Boss ITV "Get me Lorraine and that ex choir boy!"

You can see this in operation everywhere else as well, zero imagination.

Are ITV bosses really that clueless? Yes.

Guest82722 · 19/01/13 - 20:56

ITV in general always takes the view that a big name presenter is the answer. Aled Jones may not quite be a big name (at least not as a presenter) but whenever there's a vacancy for anything they seem to think it has to go to someone we already know. Just for once it would be nice if they made a star, rather than taking known faces from elsewhere. There must be a couple of talented ITV regional presenters out there. The notion no one would watch is wrong. People would actually be on a newcomers side, wheras regurgitated talent from elsewhere means people are just waiting for the latest big name to fall flat on their faces.

Tony Richards · 19/01/13 - 21:03

Just realise that Britain doesn't do Breakfast tv and put something totally different on...

Rijowhi · 19/01/13 - 21:07

realwales wrote: »

Look, ITV, the breakfast audience is there for the taking! The BBC's move to Salford has resulted in a far poorer quality of guest. Meanwhile, you guys at ITV are still in London! Make the most of it.

Big names and celebrity presenters don't really work first thing in the morning. In other words, forget Aled Jones. ALL the success stories of the last 30 years on breakfast TV have been ORDINARY people: Anne Diamond, Nick Owen, Mike Morris (RIP), Frank Bough, Eamonn Holmes (relatively unknown when he started), Lorraine Kelly (ditto), Bill Turnbull, Jeremy Bowen, Sophie Raworth, Susanna Reid etc.

I knew Daybreak was set to fail from day one. I spotted the flaw in the original set - namely that it's pitch black outside between 6-7am for half the year, giving it an unappealing look! Why didn't anyone at Daybreak spot this flaw?

Adrian and Christine are both very able presenters, but they were big names, on big name contracts, and that's not what people want first thing in the morning. Adrian has the wrong sort of personality for breakfast TV, anyway.

Aled Jones, urgh, I don't rate him as a presenter, and don't think much of him as a person, either (long story).

ITV can sort this mess around quite easily. The guys who do the 6-7am hour are quite good, but the SET and CONTENT aren't right. Find out who the best people are at ITV regional newsrooms (Andrea Byrne springs to mind), and test them out as presenters.

Here's what we need: 6-7am, news-focussed. Give us the main stories, financial news, international news.

7-8:30am A mix of hard news, interviews with political figures, entertainment (without resorting to celebrity tittle tattle), sports news, travel.

8:30-9:25am If the 'Lorraine' format works, leave it as it is. I know that they say advertisers want female 'mumsy' type viewers at that time of day, but the reality is that attempts at attracting them just haven't worked so far on the 'main' programme.

People DON'T WANT celebrity tittle tattle, people DON'T WANT big name presenters. Just give us what we need for news, interviews, with some lighter stuff thrown in.

Also, SORT THE SET OUT! Those garish colours don't work. A set should BLEND IN to its surroundings. Make it look like a light, airy living room, with a few plant pots around the place.

Totally agree about looking at the ITV Regions News programmes for talent. Another reason why ITV shouldn't abandon their Regional past. I also fully agree with getting rid of the garish colours, too bright for the morning.

Think you're heading the right way with your Newshour (I think ITV Morning Newshour) at 6am. Within this programme I'd personally add a 5 minute Pan-Regional News/Weather/Travel bulletin, Sports News, Political News and Business/Financial News within this hour.

7:00
ITV Morning News. Followed by Regional News/Weather/Travel.

7:10
Pretty much the programme described by yourself, a mix of News, Interviews with Political figures, Entertainment, and Sports News.

7:40
I think a Music Video/Interview (doesn't have to be Music stars!) programme showcasing the latest and greatest music could work. I'd throw in a Ticker underneath the programme for the latest News, Sports News, Business/Financial News and Celebrity gossip. Here's the twist, the dream of some on here. I'd have the programme presented by Roland Rat with two up and coming presenters (one Male, One Female).

8:30
Lorraine.

Tassium · 19/01/13 - 21:17

Alternatively, music videos.

Basically classic tracks, 3 at a time then a commercial. People are bound to leave the TV on as they get ready to go out.

Then from 8:30am a mumsy style show.

zippydoodah · 19/01/13 - 21:24

Ivor Fanny wrote: »

..........theres only one thing to do

http://www.youtube.com/watch?v=fLS7GhgWj6M

...or

https://www.youtube.com/watch?v=vJMgEusZlNE

[Deleted User] · 19/01/13 - 21:32

What ITV really needs is another talent show :rolleyes:

There needs to be more focus on current affairs coverage IMO, and more high quality original drama

Hey there!

Quick Links

How would you save ITV Breakfast?

Comments