Daybreak wins record viewing figures

chimpo · 03/12/10 - 15:21

Well there's a turn up for the books! celebritain.com report that Daybreak has won its highest viewing figures ever, and is now on a steady high!

To be fair, i did watch it today and was impressed with their guests.

[Deleted User] · 03/12/10 - 15:23

I bet the daily Mail aren't shouting about that, they have had it dead and buried for weeks!

garyessex · 03/12/10 - 15:27

Daybreak went up by 150,000 viewers
BBC Breafast went by 500,000 viewers

The Snow Effect

chimpo · 03/12/10 - 15:29

Daily Mail HATE it!

ftv · 03/12/10 - 15:31

garyessex wrote: »

Daybreak went up by 150,000 viewers
BBC Breafast went by 500,000 viewers

The Snow Effect

Daybreak actually got 1 million on its launch day and BBC Breakfast got 2.2 million yesterday. I would expect another high audience today but a little early for the champagne corks at ITV Towers:DActually the official BARB figure for Daybreak is 957,000.

chimpo · 03/12/10 - 16:09

It's just one of those things - ITV will never beat BBC at breakfast, just as they never will with sport, the queens speech and christmas day.

[Deleted User] · 03/12/10 - 16:29

It's only a record for Daybreak! That's like putting the bunting up because Wayne Rooney dated someone under sixty.

teeswolf · 03/12/10 - 16:31

chimpo wrote: »

It's just one of those things - ITV will never beat BBC at breakfast, just as they never will with sport, the queens speech and christmas day.

Didn't GMTV win the ratings battle in the days of Eamonn and Fiona?

GeorgeS · 03/12/10 - 16:34

ftv wrote: »

Actually the official BARB figure for Daybreak is 957,000.

excluding HD

lundavra · 03/12/10 - 16:56

Wasn't there a report in the papers that the Jeremy Kyle programme also gained quite a lot of viewers presumably because more people at home.

Almira G · 03/12/10 - 17:12

CosmoTopper wrote: »

It's only a record for Daybreak! That's like putting the bunting up because Wayne Rooney dated someone under sixty.

:D:D:D:D

ftv · 03/12/10 - 17:12

GeorgeS wrote: »

excluding HD

Glad you spotted that GeorgeS but BBC still beating them 2-1:D

Hound of Love · 03/12/10 - 18:08

garyessex wrote: »

Daybreak went up by 150,000 viewers
BBC Breafast went by 500,000 viewers

The Snow Effect

This!

jake lyle · 03/12/10 - 18:13

chimpo wrote: »

It's just one of those things - ITV will never beat BBC at breakfast, just as they never will with sport, the queens speech and christmas day.

Gmtv was winning the Breakfast wars up until 2007;)

jake lyle · 03/12/10 - 18:16

chimpo wrote: »

Well there's a turn up for the books! celebritain.com report that Daybreak has won its highest viewing figures ever, and is now on a steady high!

To be fair, i did watch it today and was impressed with their guests.

Award for most misleading thread of the year goes to you. Share is practically the same as last weeks:D. It just that theres more audience watching in the mornings now because of the weather. To put things in context even The one show had over 6m yesterday up from their usual 4.5m

Daybreak had 1m for their launch and Breakfast had 1.4m on the same day.
Yesterday Daybreak 1m Breakfast 2.2million:cool:

thelostone · 03/12/10 - 18:21

So its now got 7 viwers

grumpyscot · 03/12/10 - 19:08

I still think Daybreak is dire. Adrian Chiles is just so useless. He has no personality at all.

GeorgeS · 03/12/10 - 19:10

ftv wrote: »

Glad you spotted that GeorgeS but BBC still beating them 2-1:D

as I said previously its mainly the older aged group that are now housebound who are adding to the breakfast tv audience. these viewers are more likely to favour the BBC option (farting presenter notwithstanding)

GeorgeS · 03/12/10 - 19:10

grumpyscot wrote: »

I still think Daybreak is dire. Adrian Chiles is just so useless. He has no personality at all.

Grumpy scot dislikes grumpy brum shock

BigOrange · 03/12/10 - 19:37

Bit of a misleading thread since it wasn't a new record. Comparing year-on-year shows the reality of Daybreak's plight:

Thursday 2nd December 2010
Breakfast: 2.15m (41.3%)
Daybreak: 957k (20.6%)
Lorraine: 1.27m (18.0%)

Thursday 26th November 2009
Breakfast: 1.25m (32.6%)
GMTV: 929k (24.0%)

So Daybreak's share yesterday was a fair bit lower than what GMTV was achieving and wasn't much further ahead in viewer numbers despite being a busy news morning. Most of the new viewers looking for information on the weather and travel situation headed straight for the BBC. In addition, the gap between the two went from 9 share points in 2009, to 22 share points yesterday.

Hardly a good result. Really there should be a thread celebrating Breakfast's performance, since that show is the one going from strength-to-strength, not its flagging commercial rival.

Digi Dan · 03/12/10 - 21:43

Dancc wrote: »

Bit of a misleading thread since it wasn't a new record. Comparing year-on-year shows the reality of Daybreak's plight:

Thursday 2nd December 2010
Breakfast: 2.15m (41.3%)
Daybreak: 957k (20.6%)
Lorraine: 1.27m (18.0%)

Thursday 26th November 2009
Breakfast: 1.25m (32.6%)
GMTV: 929k (24.0%)

So Daybreak's share yesterday was a fair bit lower than what GMTV was achieving and wasn't much further ahead in viewer numbers despite being a busy news morning. Most of the new viewers looking for information on the weather and travel situation headed straight for the BBC. In addition, the gap between the two went from 9 share points in 2009, to 22 share points yesterday.

Hardly a good result. Really there should be a thread celebrating Breakfast's performance, since that show is the one going from strength-to-strength, not its flagging commercial rival.

I'm sure I remember reading that viewing figures for GMTV also included Lorraines show?

ftv · 04/12/10 - 08:57

Newspaper reports today that Daybreak is to reduce the number of days Adrian and Christine present and increase the number of days for Dan Lobb and Kate Garraway. Execs have made the amazing discovery that the programme actually gets a bigger audience when Adrian and Christine are not on.

mossy2103 · 04/12/10 - 09:01

ftv wrote: »

Newspaper reports today that Daybreak is to reduce the number of days Adrian and Christine present and increase the number of days for Dan Lobb and Kate Garraway. Execs have made the amazing discovery that the programme actually gets a bigger audience when Adrian and Christine are not on.

So the slow morph back to GMTV continues ......

RobbieSykes123 · 04/12/10 - 10:19

We can at least have a laugh about Maydaybreak's sudden ratings slump next week once the snow melts!

lundavra · 04/12/10 - 12:15

ftv wrote: »

Newspaper reports today that Daybreak is to reduce the number of days Adrian and Christine present and increase the number of days for Dan Lobb and Kate Garraway. Execs have made the amazing discovery that the programme actually gets a bigger audience when Adrian and Christine are not on.

Classic bit of face-saving! I can imagine them never actually admitting that they drop Chiles and Bleakley, just reduce the number of appearances slowly "because of other commitments" and then no one will notice that they only appear very occasionally on the programme.

ftv · 04/12/10 - 13:22

lundavra wrote: »

Classic bit of face-saving! I can imagine them never actually admitting that they drop Chiles and Bleakley, just reduce the number of appearances slowly "because of other commitments" and then no one will notice that they only appear very occasionally on the programme.

It's already started - when Chiles is doing a mid-week football match he takes Wednesday and Thursday off and she doesn't appear without him so she gets two days off as well.It's a bizarre arrangement for two highly-paid presenters - if one of them is ill does the other take days off too ?

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Daybreak wins record viewing figures

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