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YouGov profile of SCD viewers!
RoseAnne
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I saw reference to this on a news website. The survey people YouGov have made their profiler available which allows you to type in the name of any person, brand or thing and get the "profile" of the people who like that thing, based on their survey sample. I've tried putting in all types of people and things and for me it just shows how wrong they can be, sometimes at least! I typed in "Strictly Come Dancing" and your typical viewer is a 60+ right wing female in social class ABC1 who among others likes The Carpenters and Michael Ball! Favourite celebs are "obviously" the judges!
If you want a laugh or a rant have a look, and type in some other "things".
I've got a serious identity crisis based on the things I like, so I'm off to get some therapy!
https://yougov.co.uk/profiler#/Strictly_Come_Dancing/demographics
If you want a laugh or a rant have a look, and type in some other "things".
I've got a serious identity crisis based on the things I like, so I'm off to get some therapy!
https://yougov.co.uk/profiler#/Strictly_Come_Dancing/demographics
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Interesting. I suspect it is reliable.
So why are they chasing the yoof vote by way of inappropriate music?
Bring back Mantovani and James Last.
Lots of young people already watch Strictly Come Dancing.
About Yougov yes....
Yes, the YouGov site respondees are the starting set of people after all! Everything else is a subset of that.
Bearing in mind the marmite effect some characters has on some viewers.
I was a 'panel member' on some YouGov project a few years ago and had to endure monthly, or thereabouts, visits from a pollster who always used my electricity to power her laptop, usually came at an inconvenient time and always had to read out every question and the allowable responses. There was no provision for free-form or wild-card responses. (The whole experience was rather like listening to Tess reading her cue cards tbh.)
Basically, I had the (possibly false) impression every time that the available responses were carefully worded, (unless, as is typical in these surveys there was some ambiguity in some responses), to achieve the result that YouGov, or presumably, their clients required. There again, not only do I not fit any known demographic I am also very cynical.