I think in the real world the product would need extensive testing, is it safe to market etc, does the product conform to safety standards. I don't think it's possible to make a product and sell it in big stores without some safety checks and product testing. On Dragons Den they make a big issue about a product's safety, its durability. They never mention this on The Apprentice.
Here is an act which covers safety:
Quote:
“ The General Product Safety Regulations 2005
Current Position:
The General Product Safety Regulations 2005 implement Directive 2001/95/EC and were laid before Parliament on 6 July 2005. They came into force on 1 October 2005. On the same date the General Product Safety Regulations 1994 and s10 of the Consumer Protection Act 1997 were repealed.
).
• Products covered include (but are not restricted to) clothing, medicines, primary agricultural and horticultural products, DIY tools and equipment, food and drink, household goods, nursery goods and motor vehicles.
Q1. What do the regulations require?
The Regulations place a general duty on all suppliers of consumer goods to supply products that are safe in normal or reasonably foreseeable use. Safety takes into account factors such as the product's characteristics, instructions and warnings, and the categories of consumers at serious risk when using the product, particularly children. Relevant British or European standards can be taken into account in assessing the safety of a product.”
So I guess the winning product - the bum ball or whatever it's called - would need further testing for safety and durability before being put on the market.